Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
January 6,2020

Sydney, Jan 6: Nathan Lyon captured five for 50 and 10 match wickets as Australia crushed New Zealand by 279 runs on Monday, capping a golden domestic summer as they swept the three-Test series.

The off-spinner led the powerful Australian bowling attack to dismiss the Kiwis for 136 and seal another heavy win over the Black Caps after similar victories in Perth and Melbourne.

Australia have been unbeatable this season, winning all five Tests at home -- two against Pakistan and three against New Zealand -- after retaining the Ashes by drawing the series 2-2 in England.

"It's been a great summer for the Australian Test side," Lyon said.

"It's pretty special to be part of it, we have been impressive, pretty clinical, the batters have done well and given us bowlers plenty of time."

Australia declared their second innings at 217 for two with David Warner scoring an unbeaten century, leaving the Black Caps with a revised 416-run target in the fourth innings on a wearing Sydney Cricket Ground pitch.

But the Kiwis buckled under the pressure of Australia's superior bowling attack with Mitchell Starc taking three for 25 to support the wiles of spinner Lyon.

"They were clinical in all areas and after the first match they put us under pressure session after session," said skipper Kane Williamson, who missed the Test with a virus.

New Zealand were reeling early at 27-4 and never recovered after Starc and Lyon took two wickets each in the middle session to put the skids under the tourists.

Starc removed both openers, Tom Latham and Tom Blundell, in the first five overs. Blundell fell to a stunning catch by a diving Lyon at point for two and stand-in skipper Latham lost a review for leg before wicket.

Jeet Raval was out in a review to the faintest of edges on 'Snicko' in Lyon's first over for 12.

First-innings top-scorer Glenn Phillips went for a duck after technology detected a faint outside edge to wicketkeeper Paine off Lyon.

Taylor's Kiwi record

Ross Taylor became the leading all-time Kiwi batsman, going past Stephen Fleming (7,172) before he was bowled by Pat Cummins for 22 to take his Test aggregate to 7,174.

Big-hitting Colin de Grandhomme smacked Lyon for six to bring up his fifty but went next ball hoicking to Joe Burns at deep mid-wicket for 52.

Todd Astle was out to a superb diving catch by James Pattinson in the outfield for 17.

Starc yorked William Somerville's middle stump for seven and BJ Watling was the last to fall, caught at backward square leg by Pat Cummins for 19.

Earlier, Warner completed his 24th Test century and remained unbeaten when skipper Paine declared upon the dismissal of Marnus Labuschagne.

"You know you're capable of doing so," Warner said, when asked about how he had bounced back from his disastrous Ashes campaign in England last year.

"I was in the nets hitting the ball well and had the skipper backing me. To be able to play with freedom helped me. It's all paying off."

Labuschagne, who was dropped on four in a regulation caught-and-bowled chance by leg-spinner Astle, was caught at long on off Matt Henry for 59 -- his seventh score over 50 in eight innings this domestic summer.

Labuschagne finished the home five-Test season with a stunning aggregate of 896 runs, made up of his 215 in the first innings, three other centuries and three half-centuries in eight innings.

There was drama late in the Australian innings when Warner was given an official warning by umpire Aleem Dar for running down the middle of the pitch in scampering a single.

It resulted in five penalty runs being added to New Zealand's first innings total meaning their target was revised down from 421 to 416.

The Test was played against the backdrop of one of Australia's most devastating bushfire seasons with at least 24 people losing their lives in blazes raging across the country, including on the outskirts of Sydney.

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News Network
February 17,2020

Hamilton, Feb 17: Mayank Agarwal found form on his birthday and Rishabh Pant mixed caution with his customary aggression as India’s warm-up fixture against New Zealand XI ended in a draw here on Sunday.

The match was called off an hour after lunch with India reaching 252 for four just 48 overs into their second innings.

Agarwal, who had gone through a wretched period since the second Test against Bangladesh, retired on 81 off 99 balls with 10 fours and three sixes to his name.

To the relief of the Indian team management, Pant played in his customary manner to reach 70 off 65 balls, but also showed discretion when the opposition bowlers were in the midst of a good spell. There were four sixes -- two each off leg-spinner Ish Sodhi and off-spinner Henry Cooper.

While Sodhi was hit down the ground, Cooper was dispatched over extra cover on a couple of occasions. He didn’t curb his aggression, though, there were times when he was ready defend the spinners and also leave some of the deliveries.

Even though Pant is considered a better batsman than Wriddhiman Saha, the innings might have come too late in the day considering that the latter is a better keeper and possibly a more responsible batsman in pressure situations.

The biggest positive to have emerged from the New Zealand second innings is Agarwal’s poor run coming to an end. The Seddon Park track easing out was definitely a factor but Agarwal’s footwork was more assured as he played some glorious on-drives and pull-shots off fast bowlers.

Before this game, Agarwal had played 10 competitive games including first-class, ODIs and List A matches and couldn’t cross the 40-run mark in 11 completed innings. He even bagged a pair against New Zealand A in an unofficial Test match.

Once he had got his form back, he didn’t come out to bat after lunch giving Saha an opportunity to score an unbeaten 30, his runs coming mostly against non-regular bowlers.

The Agarwal-Pant pair added 100 runs in 14.3 overs and it also helped that part-timers like Cooper was introduced into the action.

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News Network
March 12,2020

Miami, Mar 12: The NBA has suspended its season "until further notice" after a Utah Jazz player tested positive Wednesday for the coronavirus, a move that came only hours after the majority of the league's owners were leaning toward playing games without fans in arenas.

Now there will be no games at all, at least for the time being. A person with knowledge of the situation said the Jazz player who tested positive was center Rudy Gobert. The person spoke to The Associated Press on condition of anonymity because neither the league nor the team confirmed the test.

"The NBA is suspending game play following the conclusion of tonight's schedule of games until further notice,'' the league said in a statement sent shortly after 9:30 p.m. EDT. "The NBA will use this hiatus to determine next steps for moving forward in regard to the coronavirus pandemic.''

The test result, the NBA said, was reported shortly before the scheduled tip-off time for the Utah at Oklahoma City game on Wednesday night was called off. Players were on the floor for warmups and tip-off was moments away when they were told to return to their locker rooms. About 30 minutes later, fans were told the game was postponed ``due to unforeseen circumstances."

Shutdown for two weeks?

Those circumstances were the league's worst-case scenario for now -- a player testing positive. A second person who spoke to AP on condition of anonymity said the league expects the shutdown to last a minimum of two weeks, but cautioned that time-frame is very fluid.

"It's a very serious time right now," Miami Heat coach Erik Spoelstra said. "I think the league moved appropriately and prudently and we'll all just have to monitor the situation and see where it goes from here."

The Jazz released a statement saying a player -- they did not identify Gobert -- tested negative earlier Wednesday for flu, strep throat and an upper respiratory infection. That player's symptoms diminished as the day went along, but the decision was made to test for COVID-19 anyway. That test came back with a preliminary positive result.

"The individual is currently in the care of health officials in Oklahoma City," the Jazz said, adding that updates would come as appropriate.

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