Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
July 21,2020

Jul 21: The tickets sold for the now-postponed ICC T20 World Cup will remain valid if Australia hosts the edition in 2021 instead of India.

In case the event is shifted to 2022, all ticket-holders will be entitled to a full refund, the ICC stated on its website on Monday night after postponing the mega-event this year due to the Covid-19 pandemic.

The tournament was to be held in October-November but will now be conducted later because of the pandemic.

The ICC has not yet announced which country will host which edition as there are operational issues that both the Indian and Australian cricket Boards need to sort out.

The world body had opened ticket booking through its ticketing partners and a significant number was already sold.

"Ticket holders are welcome to retain their tickets, noting, if Australia hosts in 2021, tickets will remain valid for fans who have already bought and will be automatically updated to reflect the new dates.

"If Australia hosts in 2022, for tickets already bought a full refund will be processed automatically," ICC stated in a series of FAQs.

Fans can retain their tickets until a date is confirmed for the event.

Refund requests can be made until December 15 and they will be processed within 30 days after an online submission.

The hospitality package will also remain valid for the 2021 fixtures.

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Agencies
March 10,2020

Mumbai, Mar 10: The addition of two new members, including the chairman, in the national selection committee, has not changed the panel's stance on M S Dhoni, who will "have to perform" in the upcoming IPL to be considered for T20 World Cup selection, a top BCCI official told PTI.

The Sunil Joshi-led selection panel met for the first time in Ahmedabad on Sunday to pick a rather "straightforward" squad for the three ODIs against South Africa beginning in Dharamsala on March 12.

Fit-again Hardik Pandya, Bhuvneshwar Kumar and Shikhar Dhawan made their way back into the side.

Joshi's predecessor MSK Prasad had made it clear that the team has moved on from Dhoni and he has to first play to be considered for selection.

Dhoni, who has not played since the World Cup semi-final loss to New Zealand in July, will be making his highly-awaited comeback in the IPL beginning March 29.

"It was a pretty straightforward selection meeting and since Dhoni was obviously not in the reckoning this time (for South Africa series), there was no formal talk about his future," a BCCI source told PTI.

"He will be back in the reckoning only if he has a good IPL. And why only him, there are so many senior and young players who will play in the IPL. If they do well, they are ought to be considered too. So, you could see some surprise inclusions," he said.

The T20 World Cup will be played in Australia in October-November and the games India play after the IPL leading up to the mega event will also be a factor in the final squad selection.

"But the performance in the IPL could be the clincher," the source added.

Head coach Ravi Shastri too has hinted that Dhoni could be back after a good IPL but his future remains a subject of intense speculation as he has not played a game in more than seven months.

With his heir apparent Rishabh Pant not setting the world on fire and K L Rahul being groomed into a full-time wicketkeeper-batsman, Dhoni's comeback cannot be ruled out.

His countless fans will finally get to see him in action when he leads Chennai Super Kings against defending champions Mumbai Indians in the IPL opener at Wankhede Stadium on March 29.

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News Network
March 29,2020

Sydney, Mar 29: Steve Smith's two-year leadership ban ended quietly Sunday, leaving him eligible again to captain Australia at a time of uncertainty over when international cricket will resume.

Smith was stripped of the captaincy and banned from leading Australia for two years over his involvement in the 2018 ball tampering scandal in South Africa. His sentence ended Sunday and he can again captain Australia if called upon.

Australian players were due this week to conclude a series of matches in New Zealand and, for some, to join the Indian Premier League. But it wasn't clear Sunday if the IPL will take place this year and when international matches will resume. Australia's scheduled mid-year tours to England and Bangladesh are in doubt.

Smith told Channel Nine television's Sports Sunday he is doing his best to stay mentally and physically fit, training in his home gym, going on 10 kilometer (6 mile) runs and practising the guitar.

"It's obviously not looking likely (the IPL will go ahead) at the moment," Smith said. "I think there might be some meetings over the next few days to discuss what the go is with it all.

"I'm just trying to stay physically and mentally fit and fresh and, if it goes ahead at some point, then great. And if not, there's plenty going on in the world at the moment. So just play it day by day."

It seems unlikely Smith will return to the captaincy when cricket resumes. Tim Paine is firmly established as Australia's test captain and at 35 is not immediately considering retirement. Aaron Finch has captained Australia successfully in white ball cricket.

The conclusion of Smith's ban ends the period of upheaval in Australian cricket that followed the ball tampering incident in the second test at Cape Town in 2018 when Cameron Bancroft, with the knowledge of Smith and his vice-captain David Warner, used sandpaper to change the condition of the ball.

Smith and Warner received one-year bans from international and most domestic cricket and Bancroft was banned for nine months. The scandal also resulted in the resignation of coach Darren Lehmann and the departure of Cricket Australia's chief executive, James Sutherland.

Warner remains under a career-long leadership ban.

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