Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
June 27,2020

Jun 27: India's Test batting mainstay Cheteshwar Pujara cannot describe in words the influence that Rahul Dravid has had on his life but says he will always remain grateful to him for teaching the importance of switching off from cricket.

Often compared to Dravid, who was considered the 'wall' of Indian cricket, Pujara said he is thankful to Dravid for teaching him how to keep personal and professional lives separate.

"He helped me understand the importance of switching off from cricket. I had the same thought, more or less, but when I spoke to him, it gave me a lot of clarity about it and I was sure of what I needed to do," he told ESPNcricinfo.

"I also saw in county cricket how they keep personal and professional lives separate. I value that advice a lot. Many people consider me to be focused. Yes, I am focused, But I also know when to switch off. There is life beyond cricket."

In his illustrious international career, Dravid amassed 13288 runs in 164 Tests and 10889 runs in 344 ODIs. He also captained India in 79 ODIs, winning 42 of them, which includes the world record of 14 successive wins while chasing.

"I cannot say in one line what Rahul bhai means to me. He has always been an inspiration, and will remain one," Pujara said.

His mental fortitude and batting technique is often compared to Dravid but Pujara said "despite my enchantment with him" he never tried to "copy him."

"There is a similarity in our games, but that's not because of my fascination with him. That came mainly through my experiences with Saurashtra, where I learned that scoring a hundred alone isn't enough, you have to carry your team," he said.

"That is how I learned responsibility - it is about helping my team to raise a big total, and for that I ought to attach importance to my wicket. I learned that from my junior cricket days with Saurashtra, which was a weaker team in domestic cricket."

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Agencies
May 31,2020

London, May 31: "Jacques Kallis, Sachin Tendulkar, Virat Kohli," replied umpire Ian Gould when he was asked to name the three best batsmen he loved watching when he was officiating as an umpire.

The former ICC elite umpire said that he was unlucky to not watch Ponting bat as much as he would have liked to.

"Jacques Kallis. I loved watching Jacques. He was a very, very fine player. Sachin. And probably Virat. I was unlucky in some respects. I didn't see the best of Ricky Ponting. He was an outstanding character, outstanding captain, such a proud Australian," ESPNCricinfo quoted Gould as saying.

"But his career was just starting to wane as I came on the scene. But he was incredibly helpful, so I'm disappointed I have to leave him out. Jacques Kallis, I could sit and watch all day, Virat, the same. And Sachin, if you want someone to bat for your life, he was the man," he added.

Gould had retired from the ICC's panel of elite umpires in 2019, after standing in more than 250 international matches over a 13-year career.

Over the years, comparisons between Kohli and Sachin Tendulkar have been growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli has 70 centuries across all formats.

While, Kallis played 166 Tests, 328 ODIs and 25 T20Is for South Africa and he is often viewed as the greatest all-rounder the game has seen.

Many pundits of the game find it hard to pick between him and Sir Garfield Sobers.

Across his career, Kallis scored 25,534 runs in his career and he also managed to take 577 wickets.

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Agencies
August 5,2020

New Delhi, Aug 5: As Prime Minister Narendra Modi laid the foundation stone for the Ram Temple in Ayodhya, Bollywood celebrities have taken it to their social media platforms to express their excitement and shared their thoughts.

Taking to Twitter handle, senior Bollywood actor Anupam Kher extended his best wishes to his legion of followers for the Ram Janmabhoomi Pujan.

While 'Masti' actor Riteish Deshmukh, on the micro-blogging site tweeted multiple hashtag 'Jai Shree Ram' to mark the historic day.

'Queen' actor, Kangana Ranaut's official Twitter handle team wrote: "What could not happen in 500 years happened this year.... this is not picture of the day but the moment of many centuries #JaiShreeRam #RamMandirAyodhya"

Actor Kirron Kher, legendary singer Lata Mangeshkar, filmmaker Ashok Pandit and others also marked the day and expressed their excitement.

Earlier, evergreen star Hema Malini, through an audio recording congratulated the devotees of Lord Ram on the occasion.

The Mathura MP expressed her excitement on the foundation stone-laying ceremony of the much-awaited Ram Temple.

Prime Minister Narendra Modi performed the special Bhoomi Poojan at Ayodhya ahead of the foundation stone laying ceremony.

He also released a commemorative postage stamp on 'Shree Ram Janmabhoomi Mandir'. Earlier, Prime Minister Modi had offered prayers at the Hanuman Garhi Temple in Ayodhya.

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