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Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
July 24,2020

Bengaluru, Jul 24: Bangladesh all-rounder Shakib Al Hasan, who was earlier banned by the International Cricket Council (ICC) for breaching the Anti-Corruption Code, on Friday, said that people are bound to make mistakes and the important thing is that how well they make a comeback.

Shakib was banned from all forms of cricket on October 29 last year after he accepted the charges of breaching the ICC's Anti-Corruption Code. He will be able to resume international cricket from October 29, 2020.

"You have to be honest. You just can't lie to the people and pretend different things. Whatever happened has happened. People are bound to make mistakes. You are not 100%. The important thing is how well you can comeback from those mistakes. You can tell other people not to make those mistakes. Tell them the path so that they never take those paths," Shakib told Deep Dasgupta in a videocast hosted by ESPNcricinfo.

The 33-year-old all-rounder said he has seen many controversies ever since he was first made captain in 2009. He had trouble with the board chief, selectors and the media, mainly about selectorial decisions and not being made permanent captain between 2009 and 2010.
He believes those experiences have changed him as a person over time.

"I think [it's] combination of both [controversy following him, and vice versa]. I got the responsibility so early in my career, I was bound to make mistakes. I was captain when I was 21. I made a lot of mistakes, and there are so many things that people think about me. Now I realise that it was my fault in some areas, and in some I was misunderstood. But I get it completely. It is part and parcel in the subcontinent," Hasan said.

"Of course I will try to minimise [my mistakes] as much as I can, but by the time I got married, and now I have two kids, I understand the game and life better. It has made me a calmer person than I was in my twenties. I have changed quite a lot. People won't see me doing a lot of mistakes now. My two daughters changed my life completely," he added.

Shakib is likely return to international cricket during Bangladesh's proposed Test series against Sri Lanka in October. 

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Agencies
August 5,2020

New Delhi, Aug 5: "Want to know what makes him tick," said Australian pacer Kane Richardson will talking about playing alongside Royal Challengers Bangalore (RCB) skipper Virat Kohli in the Indian Premier League (IPL) 2020.

The IPL 2020 will be played in the UAE from September 19-November 10 and the tournament will run for 53 days.

In the players' auction which was conducted in December 2019, RCB managed to bag key players like Richardson, Chris Morris, Aaron Finch, Dale Steyn, Joshua Philippe, and Isuru Udana.

In an interaction with news agency, Richardson talked about playing alongside Kohli and the learning curve which is in store for him by being in the same squad as Proteas great Dale Steyn.
"Huge. These guys (Virat, AB de Villiers) are the absolute legends of the game. Anything I can learn from them will be a bonus, that's for sure.

I am really looking forward to playing with Virat, there are few more competitive players in the world. I am really looking forward to seeing what makes him tick," Richardson said.

The 29-year-old pacer also said that he would want to learn from Steyn as to how to be consistent in all formats of the game over a long period of time.

"There are loads I can learn from Dale. He has been amongst the best at the highest level for so long. His control and ability to swing the ball without losing his pace is really impressive. 

I look forward to getting in his ear about how he performs so consistently over a long period, in all forms," said Richardson who has 39 ODI wickets to his credit.

Richardson has so far played 14 games in his IPL career so far and has picked up 18 wickets. The bowler played for Pune Warriors India in 2013, Rajasthan Royals in 2014, and RCB in 2016.

For this year's IPL, RCB has also bagged Australia's limited-overs skipper Aaron Finch, and Richardson thinks having a familiar face in the camp would help him to settle better in the franchise.

"Finchey is an awesome player and a fantastic leader. I am sure it will help to have two Aussies in the side along with Josh who is playing his first tournament after a massive summer in the BBL. We are all professionals, I'm sure it won't take long for us to gel as a side," Richardson said.

However, before the IPL starts, Australia is expected to tour England for a limited-overs series, comprising of three ODIs and as many T20Is.

The side was last seen in action in March this year as they played one ODI against New Zealand in Sydney. After the first match, the remaining two ODIs were postponed due to the coronavirus pandemic.

Talking about the series against England, Kane replied: "We will be fresh, that's one thing, while the England players have been in a bubble for some time now. As long as we get enough practice in before and possibly some centre wicket it should not be an issue."

"They are World Cup holders and the number one ranked side for a very good reason. It will be a tough series also given they will have played a fair bit of cricket together by then. We know we need to work hard on our one-day game which will be a priority over the next period," he added.

The pacer also talked about how the lockdown was like for him, and Richardson feels that everyone would come back strong as a result of this break.

"The break from playing has been refreshing, to be honest. We have come back strong and are well into pre-season training with our states. As a bowler, our loads are not at their peak but we are working towards getting ready for a tour of the UK in a few weeks," Richardson said.

The Australian quick has so far played 25 ODIs and 18 T20Is, managing to take 39 and 19 wickets respectively.

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News Network
March 5,2020

Mar 5: India reached a maiden women's Twenty20 World Cup final Thursday after their last four clash against England was washed out, sparking calls for the International Cricket Council to include reserve days in future events.

Harmanpreet Kaur's unbeaten side were due to face the 2009 champions at the Sydney Cricket Ground, but the rain began pouring early in the day with barely any let-up.

With a minimum 10 overs per side needed for a result and no break in the weather, the umpires called it off without a ball being bowled.

Normally, five overs per side are needed to constitute a Twenty20 match, but the rules are different for ICC tournaments.

Four-time champions Australia are scheduled to take on South Africa later in the second semi-final, with that match also under threat.

With no reserve day, the highest-ranked teams from the two groups move into the final if play is not possible

That would pit India against South Africa at the Melbourne Cricket Ground on Sunday, where organisers are hoping to attract 90,000 plus fans, denying Australia a chance to defend their crown.

A reserve day is allowed for the final and the lack of one for the semis has been criticised by some players, with England captain Heather Knight among those calling for change.

"If both semi-finals are lost it would be a sad time for the tournament," she told reporters ahead of the match. "It's obviously going to be a shame if it does happen and I'm sure there will be a lot of pressure on the ICC to change that."

Cricket Australia chief Kevin Roberts said he sought clarification from the ICC about adding a reserve day with the Sydney weather looking ominous, but the request was denied.

"We've asked the question and it's not part of the playing conditions and we respect that," he told Melbourne's SEN radio.

"It gives you cause to reflect and think about how you might improve things in the future, but going into a tournament with a given set of playing conditions and rules, I don't think it's time to tinker with the rules."

It is not the way India would have wanted to make the final, but they are deserving of being there having gone through the group phase as the only unbeaten team.

After opening their campaign by upsetting Australia, they beat Bangladesh, New Zealand and then Sri Lanka.

While the entire team played well, teenage batting prodigy Shafali Verma excelled, which saw her elevated to the top of the ICC T20 batting rankings this week aged just 16.

She is only the second Indian after Mithali Raj to reach number one, pushing New Zealand veteran Suzie Bates down to second.

Ranked four in the world, India had made three semi-finals before this year and lost every time, including against England at the last World Cup.

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