Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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January 2,2020

New Delhi, Jan 2: On the first day of the New Year 2020, Hardik Pandya announced his engagement with Serbian actor Natasa Stankovic.

The cricketer took to Instagram to share a photo with the actor and captioned the post: "Mai tera, Tu meri jaane, saara Hindustan. 01.01.2020 #engaged".

The 26-year-old shared three pictures and a short clip on the social media platform. In one photo, Stankovic can be seen flaunting her ring.

The couple got engaged in Dubai and were seen taking a ferry ride along with close friends.

On work front, Stankovic was last seen in a song from Bollywood movie The Body starring Emraan Hashmi and Rishi Kapoor. She had also made it to the finals of the TV show Nach Baliye with her ex-boyfriend Aly Goni.

Stankovic first became a household name after appearing as a contestant on famous reality show 'Bigg Boss 8'.

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March 2,2020

Christchurch, Mar 2: India captain Virat Kohli on Monday said the under-fire Rishabh Pant has got a "lot of chances" but the team is not looking to try someone else in the youngster's place just yet as one player can't be singled out in a collective failure.

Pant has been under the scanner for the past one year because of his inconsistent run. His tally of 60 runs across four innings in the 0-2 Test series loss to New Zealand, which concluded here on Monday, has only amplified the debate whether it was prudent to leave out a keeper of Wriddhiman Saha's calibre and back Pant.

"...we have given him (Pant) a lot of chances in the home season as well starting from Australia. Then he was not playing for a bit. In turn he really worked hard on himself," Kohli came to Pant's defence after the series here.

"You need to figure out when is the right time to give someone else a chance. If you push people too early, they can lose confidence," he added.

"...collectively, we didn't perform. I don't believe in singling him out. We take the hit together as a group whether it's the batting group or as a team."

When asked if he believes Pant has taken his place in the side for granted, Kohli made it clear that the culture of this team doesn't encourage anyone to think along those lines.

"I don't see anyone taking his place for granted in this team. That's the culture we have set. People are told to take responsibilities and work hard. Whether it happens or not is a different thing. Then you can have a conversation with the players," he said.

"But no one has come here thinking I am going to play every game or I am indispensable," he added in no uncertain terms.

Kohli, just like head coach Ravi Shastri, made it clear that Pant can make a difference in overseas conditions and he won't like to deviate during future tours.

"The time that he didn't play, he really worked hard on his game. So we thought this is the right time because of his game and the way he plays because he can make a difference lower down the order.

"That was our planning behind it. We can't really fluctuate when it comes to what we planned," he added.

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May 4,2020

May 4: Yuzvendra Chahal is among the best leg-spinners in international cricket right now but he can be more effective with better use of the crease, says former Pakistan spinner Mushtaq Ahmed.

Ahmed picked Chahal, Australia's Adam Zampa and Pakistan's Shadab Khan among the top leg-spinners in white-ball cricket.

"Chahal as been impressive. He is definitely among the top leg-spinners of the world. And I feel he would be more effective if he uses the crease a lot more," Ahmed said.

Ahmed, who has coached all around the world and is currently a consultant for his native team, said India's ability to take wickets in the middle-overs in the limited overs format through Chahal and Kuldeep Yadav has been a game-changer for them.

Both the wrist-spinners were brought into India's limited overs set-up following the 2017 Champions Trophy. Though, of late, both Chahal and Kuldeep havn't been playing together.

"He (Chahal) can go wide of the crease at times. You got to be smart enough to understand pitches. If it is a flat pitch, you can bowl stump to stump," said Ahmed, one of the best leg-spinners Pakistan has produced.

"If the ball is gripping, you can go wide of the crease because you can trouble even the best of batsmen with that angle. That way your googly also doesn't turn as much as the batsman expects and you end up taking a wicket."

Chahal has taken 91 wickets in 52 ODIs at 25.83 and 55 wickets in 42 T20s at 24.34. He is not a huge turner of the ball but uses his variations very effectively.

Ahmed also feels the likes of Chahal and Kuldeep have benefitted immensely from former captain M S Dhoni's advice from behind the stumps.

"You have got to be one step ahead of the batsman. You should know your field position as per the batsman's strength. I always say attack with fielders not with the ball. If you understand that theory, you will always be successful," the 49-year-old, who played 52 Tests and 144 ODIs, said.

"India has become a force to reckon with in all three formats as it uses its bowlers really well. Dhoni was a master at getting the best out of his bowlers in limited overs cricket and now you have Virat Kohli."

He also said the art of leg-spin remains relevant more than ever.

"You need leg-spinners and mystery spinners in your team as they have the ability to take wickets at any stage of the game. I see a lot of them coming through in the next 10-15 years.

"Most batsmen now like playing express pace but with a good leg-spinner in the team, you are always in the game," added member of the 1992 World Cup-winning squad.

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