Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
April 12,2020

Mumbai, Apr 12: Always eager to share his vast knowledge and experience, cricket icon Sachin Tendulkar has interacted with 12,000 doctors on sports injuries.

In his over two decade long illustrious career, Tendulkar suffered many health issues, the most prominent being the tennis elbow injury.

The veteran of 200 Tests and 463 ODIs, got to know through one Dr Sudhir Warrier, an orthopaedic surgeon, that several young doctors across the country were utilising the lockdown time to effectively gain knowledge on sports injuries through live webinars.

A session on sports injuries was held on Saturday and Tendulkar, knowing that his experiences will help these doctors, volunteered to be a part of it.

Tendulkar, accordingly, interacted with around 12,000 doctors, who attended the session.

It is reliably leanrt that the 46-year-old legend said he was grateful to the medical fraternity for their service.

During the session, the young orthopaedic doctors got to know how the requirements and treatment outcomes of athletes are different from regular patients, sources said.

Dr Warrier moderated the session with Dr Nitin Patel, physiotherapist, who has worked with Indian cricket team and IPL franchise Mumbai Indians.

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Agencies
February 5,2020

Hamilton, Feb 5: Talented Shreyas Iyer hit his maiden century while KL Rahul and skipper Virat Kohli carried on their fine form as India dished out a clinical batting effort to post 347 for four against New Zealand in the first ODI here on Wednesday.

Iyer showed why he is considered as the next big thing in Indian cricket, scoring 103 off 107 balls, his first ODI ton. Besides, Rahul continued his purple patch, smashing unbeaten 88 off 64 balls while Kohli made 51 off 63 deliveries.

Iyer's knock was laced with 11 fours and a six and together with Rahul shared 136 runs for the fourth wicket as India scored 96 runs in the last 10 overs after being sent into bat.

This was after Tom Blundell featured his maiden ODI for the Black Caps, while India gave debuts to two openers -- Prithvi Shaw and Mayank Agarwal.

It was the fourth such instance in Indian history with Rahul-Karun Nair being the last such pair in 2016 against Zimbabwe.

Shaw and Agarwal got the innings off to quick start, adding 50 off 48 balls for the opening stand.

But both Shaw and Agarwal fell in the space of five balls as India were reduced to 54 for 2.

Shaw was the first to go, nicking behind a Colin de Grandhomme (1/41) delivery, while Agarwal was caught at point by Blundell off Southee (2/85).

It brought Kohli and Iyer together, and they dominated the middle overs with a 102-run stand for the third wicket. They manoeuvred the field well and kept the scorecard ticking as India crossed 150 in the 28th over.

Kohli fell against the run of play as a wrong one from Ish Sodhi (1/27) got through his defence to clip the leg stump.

Rahul though didn't let the innings lose any momentum as he smacked six sixes along with three fours.

But the day belonged to Iyer, who, despite a scratchy start, had crossed 50 off 66 balls. Once he passed the 50-run mark, the stylish right-hander batted fluently to notch up his first century in 16 ODIs.

The centurion fell shortly afterwards, caught off Southee even as Rahul took control.

He reached his half-century off 41 balls as India eased past 300 in the 47th over.

Rahul's carnage meant that New Zealand conceded 191 runs in the last 20 overs. Kedar Jadhav remained unbeaten on 26 off 15 balls, stitching 55 off 27 balls with Rahul.

Brief Scores:

India: 347 for 4 in 50 overs (Shreyas Iyer 103, KL Rahul 88 not out, Virat Kohli 51; Tim Southee 2/85).

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News Network
May 6,2020

New Delhi, May 6: He has flattered to deceive on umpteen occasions but highly-rated wicketkeeper-batsman Sanju Samson says he has learnt to accept his failures in pursuit of the calm demeanour that former India captain Mahendra Singh Dhoni possesses.

The 25-year-old from Kerala has always been talked about by the likes of Rahul Dravid and Gautam Gambhir but it hasn't translated into international success with only four T20 Internationals in his kitty in the last five years.

"I have learnt to understand and focus more on my strengths and (be more) accepting (of) the failures. I try to contribute to the team's cause and try to take the team over the line. I am learning to focus and control my emotions while batting like MS Dhoni," Samson said during a podcast organised by Rajasthan Royals.

He recently made a comeback in India's T20 side and it was a worthy experience for him.

"It was great to be a part of the Indian team again. To be a part of one of the best teams in the world, surrounded by players like Virat bhai and Rohit bhai, it was a fantastic experience," Samson said.

In one of the games in New Zealand, Samson was sent to bat in the Super Over, something which made him feel wanted in the Indian set-up.

"It was a great feeling to be trusted by the players such as Virat bhai and Rohit bhai to go out there and bat in the crucial moments. It's a great feeling when the team and the players consider you to be a match winner."

On a lighter note, Samson revealed that he refers to Steve Smith as "chachu" (uncle) after Brad Hodge once started calling him by that name.

"I share a very good relationship with 'Chachu' Steve Smith. He is one of the best brains in world cricket and we all enjoy a lot playing under him."

Asked what's the back story of the nickname, Samson said: "It started with Brad Hodge, he used to call Smith 'Chachu', then when Hodgy left, I started calling Smith 'Chachu'. In return Smith also started calling me 'Chachu'. We both really enjoy and continue calling each other that."

While Dhoni is his idol, he also loves watching Jos Buttler in Royals and makes notes on how the star Englishman prepares for games.

"I observe Jos especially given he too is a wicketkeeper-batsman. He's always working on his skills and his game and never sits idle.

"He's either working on his keeping, batting in the nets or running around the park. I love to observe and know how he thinks and prepares as a keeper before a game.

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