Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
January 8,2020

Indore, Jan 8:  India skipper Virat Kohli has added yet another feather to his cap by becoming the fastest player to score 1,000 runs in T20I cricket as a captain. Kohli played an unbeaten knock of 30 during India''s seven-wicket win over Sri Lanka in the second T20I of the ongoing three-match series on Tuesday evening.

Kohli achieved the milestone of scoring 1,000 runs as captain in his 30th T20I inning. He is the second Indian and sixth overall after MS Dhoni to have achieved the feat. Dhoni had scored 1112 runs in 62 T20I games as captain.

Faf du Plessis (1273 runs from 40 games), Kane Williamson (1083 runs in 39 games), Eoin Morgan (1013 runs in 43 games) and Ireland''s William Porterfield (1002 runs in 56 games) are other captains on the list.

During India''s emphatic victory at the Holkar Stadium, Kohli also surpassed team-mate Rohit Sharma, who has been rested for the series, as the top run-getter in the T20Is. Kohli now has 2663 runs from 71 innings.

Both had finished 2019 as joint top-scorers in T20Is, with 2633 runs each.

India, already with an unassailable lead of 1-0 in the series, will now face Sri Lanka in the final T20I on Friday in Pune. The first match between the two teams was called off without a ball being bowled due to wet patches on the pitch in Guwahati last Sunday.

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News Network
April 27,2020

Mumbai, Apr 27: The pressure to replace iconic Mahendra Singh Dhoni behind the stumps was "immense" due to high expectations from fans says K L Rahul, who has been doing the wicket-keeping duty for India in the limited overs format for some time now.

Dhoni quit Test cricket in 2014 and has not played for India in the limited overs format since last year's ODI World Cup in England.

Rahul kept the wickets in the limited overs series against Australia in January this year and also during the team's tour to New Zealand.

"I was nervous when I was doing it for India because of the crowd pressure. If you fumble, people feel that you cannot replace MS Dhoni. The pressure of replacing a legendary wicket-keeper like MSD was immense as it involved people accepting someone else behind the stumps," Rahul told Star Sports on its show 'Cricket Connected'.

Rahul, who has played 32 ODIs and 42 T20Is, said keeping the wickets is not alien to him since he dons the gloves during the Indian Premier League (IPL) and also when he plays for his Ranji side Karnataka.

"People who follow cricket know that I haven't been away from wicket-keeping for too long as I donned the gloves in the IPL and every time I played for Karnataka," the 28-year-old said.

"I am always in touch with wicket-keeping but am also somebody who is more than willing to take up the role if the team needs me to," he stressed.

Dhoni's career is a matter of intense speculation. Many former players feel that it won't be easy for Dhoni to make it to the national squad for the upcoming T20 World Cup, scheduled to be held in Australia. 

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News Network
February 22,2020

Sydney, Feb 22: India's demolition of a formidable Australia in the Women's T20 World Cup opener will give them a huge boost going forward, said star batswoman Mithali Raj, who also lauded leggie Poonam Yadav for her magical performance.

Poonam took four for 19 to help India complete a 17-run victory against defending champions Australia on Friday.

"Everyone has been talking about how much batting depth Australia have, yet they couldn't chase 132," Raj, a former India Test and ODI captain, said in an ICC release.

"India will take so much confidence from that victory, but this World Cup is still very open. The match between Australia and India proved how competitive the tournament will be. It proves it does not matter where you stand in the ICC rankings.

"We will be seeing more of the same drama yet. This victory proves every team has a chance," said Raj, who has retired from T20 cricket.

The 37-year-old veteran batswoman said "the opening match definitely lived up to the hype of the tournament".

"It was a whirlwind. There were so many ups and downs. It was a great start to the tournament not only because India beat the defending champions on home soil, but also because of how the game progressed altogether.

"At no point could you say it was going in one side's favour. First we saw our early wickets fall, then we recovered and Australia had to chase 132 before their middle-order collapsed. India and Australia both took the game their own way at different points which made it fascinating for spectators to watch."

Raj said Poonam's spell was the turning point.

"She's been one of the main spinners for India for quite some time now, and her style worked again. Getting their (Australia's) middle-order out really titled the match towards India, she was brilliant.

"Although we recovered our innings through Deepti Sharma and her partnership with Jemimah Rodrigues, it was Poonam's flurry of wickets against Australia's megastars, which completely changed the game," Raj said.

Raj also praised 16-year-old Shafali Verma for scoring 29 off 15 on her World Cup debut.

"Shafali Verma impressed me too on her debut. She gave India's middle order the cushioning they needed to regain momentum. Verma has stuck with stroke play that she demonstrated in the tri-series," she said.

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