Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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Agencies
July 7,2020

Mumbai, Jul 7: Australias second largest city Melbourne is set to go for another round of lockdown — for six weeks — from midnight Wednesday as the coronavirus has reared its ugly head in Victoria. And this has further confirmed that this years T20 World Cup in Australia is practically not possible. Even as the ICC keeps delaying the announcement, BCCI hopes that the official call will now be taken with this latest development.

Despite ICC's Financial and Commercial Affairs Committee (F&CA) chief Ehsan Mani as well as Cricket Australia making it clear time and again that hosting a T20 World Cup in the October-November window is practically impossible, the ICC hasn't made an official announcement and that hasn't impressed the Board of Control for Cricket in India (BCCI).

Speaking to media persons, a BCCI official said that it is only the ICC which has kept speaking about delaying the inevitable — announcing a postponement — even as Cricket Australia chairman Earl Eddings wrote to the international body that it looks highly unlikely that a T20 World Cup can be hosted in these trying times.

"As it is there were so many logistical difficulties and that is perfectly understandable. The Australian government has been addressing the public health issue efficiently and there are regulations in place which are crucial to address the challenges. In that background even Cricket Australia has been practical in their assessment of the situation.

"With this present situation where Melbourne is in lockdown, the ICC really must take the final call of closure on the issue if they have any concept of responsible decision making," the official said.

Not just CA chairman Eddings, but also Mani — who is also the PCB chief — recently told the media that the T20 World Cup cannot be held in a bio-secure environment.

"We have had a lot of discussions and the feeling is it (T20 World Cup) would not be possible this year. ICC has World Cups lined up in 2021 and 2023, so we have a gap year where we can adjust this event. God forbid if some player(s) falls ill or mishap occurs during the tournament, it will have a big impact and create panic in the cricket world and we can't take that risk. Having a bio-bubble environment is feasible for say a bilateral series like Pakistan in England, but it is very difficult when 16 teams are involved," he had said.

Cricket Australia's interim CEO Nick Hockley echoed the sentiments when he said the biggest challenge was to get the players from so many teams into the country.

"Our biggest challenge is getting 15 teams into the country. If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise," he had said.

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News Network
February 21,2020

New Delhi, Feb 21: Vinesh Phogat yet again fell to Japanese nemesis Mayu Muakida to go out of the gold medal race but Sakshi Malik will fight for the title after winning her semifinal bout at the Asian Wrestling Championship, here on Friday.

Vinesh had lost twice to Mukaida in 2019 – at World Championship and Asian Championships —and the trend continued as the gritty Indian yet again struggled to break the strong defence of the Japanese.

In a tough opening round, Vinesh tried single leg attacks a number of times but every time Mukaida blocked her move and eventually got the upper body lock to subdue the home favourite.

In her last two meetings, Vinesh had not scored a single point against the 2019 world silver medallist. She managed a takedown this time before eventually losing 2-6.

The hard-working Vinesh will now fight for bronze against Vietnam's Thi Ly Kieu but even a medal won't suffice to lift her mood as she and the fans have high expectations from her.

Rio Olympic bronze medallist Sakshi Malik, who has been struggling of late, lost her opening round 1-2 to Naomi Ruike from Japan but later overcame two weak opponents to eventually reach the final of the non-Olympic 65kg category.

She could hardly attack Naomi but outplayed Korea's Ohyoung Ha in the next round, winning by technical superiority.

In her semifinal against Uzbekistan's Nabira Esenbaeva, Sakshi led 5-0 but her rival pulled off consecutive two-point moves to make it 5-4.

Sakshi has been losing in closing stages of late but this time she managed to hold on to her narrow lead, surviving anxious last two seconds.

Also in medal contention are India's brightest youngsters Sonam Malik (62kg) and Anshu Malik (57kg).

Sonam, who had defeated Sakshi in the trials, showed good tactical mind in her resounding win against Korea's Hanbit Lee and also in the 2-5 defeat against world bronze medallist Yukako Kawai.

She pulled off a superb point-scoring move from a disadvantageous position and resisted the 2018 U-23 world champion Yukako in a good fashion.

She will now fight for bronze against Aisuluu Tynbekova.

Anshu Malik opened up her campaign against Kyrgyzstan's Nuraida Anarkulova, winning by technical superiority but was outplayed by reigning world champion from Japan Riskao Kawai.

She will have to beat Sevara Eshmuratova from Uzbekistan to grab a bronze.

In the non-olympic 72kg, Gursharanpreet Kaur is in bronze medal contention. She beat Uzbekistan's Svetlana Oknazarova but lost to Kazakhstan's Zhamila Bakberzenova.

She still made it to the semifinal in which she lost to Japan's Mei Shindo.

She is now up against Mongloia's Tsevegmed Enkhbayar.

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News Network
February 12,2020

Mount Maunganui, Feb 12: India captain Virat Kohli on Tuesday berated his bowlers for their mediocre performance as he tried to explain the team's first ODI series whitewash in over three decades, saying that the visitors lacked composure all through.

The five-wicket defeat here meant that India lost the series 0-3 to an injury-plagued New Zealand that had been deflated by a 0-5 whitewash of its own in the T20 format just last week. It was India's first whitewash in 31 years in an ODI series in which all matches have been played.

"The games were not as bad as the scoreline suggests. It boils down to those chances that we didn't grab. I don't think it was not enough to win games in international cricket," Kohli said in the post-match presentation.

"With the ball, we were not able to make breakthroughs, we were not at all good on the field. We haven't played so badly but when you don't grab those chances, you don't deserve to win," he added.

"Batsmen coming back from tough situations was a positive sign for us, but the way we fielded and bowled, the composure wasn't enough to win games," he asserted.

The ineffectiveness of Indian bowlers can be gauged from the fact that the team's pace spearhead Jasprit Bumrah finished the series without a wicket and the attack couldn't dismiss the complete rival line-up even once.

Kohli lauded New Zealand for bouncing back after the T20 hammering.

"New Zealand played with lot more intensity. We didn't deserve to win because we did not show enough composure," he said.

The batting mainstay is looking forward to the Test series, which begins on February 21, to make amends for the disappointment.

"I think because of the Test Championship, every match has that more importance. We have a really balanced Test team and we feel we can win the series here, but we need to step on to the park with the right kind of mindset," he said.

His opposite number Kane Williamson, who missed the first two games due to injury, was lavish in his praise for the home team's grit.

"An outstanding performance, very clinical. India put us under pressure, but the way the guys fought back with the ball and kept them to a par total. The cricket in the second half was outstanding to see," he said referring to the side's effortless chase of a 297-run target.

"We know how good they (India) are at all formats but for us the clarity about the roles the guys had was the most important thing. Outstanding effort against a brilliant India side," he added.

Player of the Match Henry Nicholls, who scored 80 on Tuesday, said his team benefitted from good batting starts during the series.

"To come back and win 3-0 after the T20Is is nice. The way (Martin) Guptill played today allowed us to get ahead. We got a 100-run stand, but we were fortunate enough to get good starts this series," he said.

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