Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
April 28,2020

New Delhi, Apr 28: IPL franchise Royal Challengers Bangalore's Director of Cricket Operations Mike Hesson returned to New Zealand on Tuesday after being stranded in India for over a month amid the nationwide lockdown to combat the COVID-19 pandemic.

The ex-New Zealand player and coach had arrived in India on March 5 for the 13th edition of the Indian Premier League but was stuck in the country after the lockdown was imposed and all flights were suspended.

"What a wonderful sight after spending over a day on a bus to get to Mumbai airport. The staff on @FlyAirNZ were simply outstanding on our return to New Zealand," Hesson tweeted.

He also thanked Indian Prime Minister Narendra Modi, the New Zealand Embassy in India, New Zealand's Ministry of Foreign Affairs and New Zealand's Prime Minister Jacinda Ardern.

"Special thanks to Down pointing backhand index @NZinIndia @MFATNZ @narendramodi @jacindaardern #repatriationflight #india #NZ" he added.

To stem the spread of the coronavirus outbreak, India and New Zealand had announced lockdowns in their respective countries last month, alongside travel restrictions, forcing the 45-year-old to stay in Bengaluru.

While India remains in lockdown till May 3, New Zealand eased its stringent measures on Tuesday.

The IPL, which was originally scheduled to get underway on March 29, has been suspended until further notice due to the pandemic.

The cornavirus outbreak, that originated in the Chinese city of Wuhan, has infected over 30 lakh people across the world while killing more than two lakh.

All sporting events, including the Tokyo Olympics, have either been cancelled or postponed.

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News Network
February 24,2020

Feb 24: India captain Virat Kohli had no qualms in admitting that his team was outplayed by New Zealand in the opening Test but said they "can't help" if a few want to make a "big deal" out of the 10-wicket defeat. Hosts New Zealand thrashed India by 10 wickets at the Basin Reverse on Monday to go 1-0 ahead in the two-match series. This was India's first defeat in the World Test Championship, coming after two inept batting efforts. "We know we haven't played well but if people want to make a big deal out of it, make a mountain out of it, we can't help it as we don't think like that," the skipper said at the post-match media interaction.

Kohli said he fails to comprehend why one Test match defeat should be made to look like the end of the world for his team.

"For some people, it might be the end of the world but it's not. For us, it's a game of cricket that we lost and we move on and keep our heads high," Kohli said.

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said.

"We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said. "We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

If he had given credence to the "outside chatter", he said the team wouldn't have been where it is now.

"That's why we have been able to play this kind of cricket. If we would have paid attention to the outside chatter, we would again be at No. 7 or 8 in the rankings. We don't really bother about what people are saying on the outside," the skipper said.

One defeat can't make a team, which has been winning games of Test cricket, "bad overnight".

"If we have lost then we have no shame in accepting that. It means we didn't play this game well. It doesn't mean that we have become a bad team overnight. People might want to change our thoughts, but it doesn't work like that."

The self-belief is intact and Kohli was confident the team would come back stronger in the second Test, to be held in Christchurch in four days time.

"We will work hard, and after four days play just like we have played all these years. Just because we have lost one match in between all wins, doesn't mean that the belief is gone. The dressing room thinks differently and team atmosphere is different."

Kohli felt that there is a very thin line between being ultra-defensive and over-attacking, something that his team didn't get it right in this Test match.

"New Zealand got into the mind of the batsmen and make the batsmen do something that they don't want to. think that's a very thin line and a very delicate balance of when to attack and when to put bowlers under pressure which we failed to do in this match and there is no harm in accepting that."

According to Kohli, it was a combination of both good bowling from the Kiwis and Indian batsmen not putting the pressure back on bowlers, which led to the drubbing.

"That has got to do with partly good bowling from New Zealand and partly us not pressing that momentum on to them when required. "It was perfect for them because they bowled well and we allowed them to bowl well for longer periods rather than doing something about it in a partnership."

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News Network
May 15,2020

New Delhi, May 15: Former England skipper David Gower feels Sourav Ganguly has the right "political skills" to lead the ICC one day and he has already displayed that as BCCI president, which is a "far tougher job".

The elegant left-hander is very impressed with Ganguly's leadership abilities and believes that he has what it takes to head the global body in the future.

"One thing I have learnt over the years is that if you are going to run BCCI, you need to be many, many things. Having a reputation like he (Ganguly) has is a very good start, but you need to be a very deft politician.

"You need to have control of a million different things," Gower said ahead of "Q20", a unique chat show for the fans presented by 'GloFans'.

Gower reckons being president of the BCCI is the toughest job imaginable in world cricket.

"And of course, you need to be responsible for a game that is followed by, I mean, should we say a billion people here in India," he said.

"We all know about the immense following for cricket in India. So it is indeed a wonderful thing to behold. Sourav has the toughest task imaginable in charge of BCCI, but so far I would say the signs are very good.

"He has listened, given his own opinion and has pulled strings gently," he said.

Political skills are a must in administration and that's where Gower finds his fellow left-hander ticking all the boxes.

"He is a very, very good man and has those political skills. He has the right attitude and can keep things together and will do good job. And if you do a good job as BCCI chief in the future, who knows?

"But I would actually say the more important job, to be honest, is running BCCI. Being head of ICC is an honour, there is a lot that can be done by ICC, but actually look at the rankings, look at where the power is heading up. BCCI is definitely the bigger job," he said.

On the cricketing front, Gower believes World Test Championship has given the format much-needed context.

"The idea of this World Test Championship has come about for one very simple reason that people are worried about the survival of Tests. Back in the seventies, eighties, I don't think we needed context to be fair.

"Test cricket was very much more obviously the most important format and if there was anything to be judged by, it was the performances in Test matches both as an individual and as a team.

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