Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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January 3,2020

Jeddah, Jan 3: Spanish driver Fernando Alonso is aiming to create history as the first Formula One world champion to win the Dakar Rally when the 12-day marathon gets underway in Saudi Arabia on Sunday.

Alonso, who won the F1 championship with Renault in 2005 and 2006, is one of 351 starters in this year's 7,500 km race which has moved from South America to Saudi Arabia, both venues a long way from the original 1979 route between Paris and the Senegalese capital Dakar.

Among the starters will be motorbikes, quad bikes and trucks but Alonso, who will have five-time bike champion Marc Coma navigating his Toyota, will be in the car category as he bids to become one of the greatest all-round drivers of all time.

Apart from his success in F1, the 38-year-old Spaniard has also won the Le Mans 24-hour race and has singled out the Indianapolis 500 as his priority for 2020. He describes Dakar as “the biggest challenge of my career”.

Alonso is not the first F1 driver to take part in the race, however.

The Belgian Jacky Ickx, a winner of eight grand prix and six-time winner of Le Mans, won Dakar in 1983 and came second in 1986 and 1989. Frenchman Patrick Tambay, who had two wins in his 114 grand prix, came third in 1988 and 1989.

Given the treacherous conditions--long stretches of sand dunes--Alonso is not overly confident of challenging for victory, noting that even the nine-time world rally champion Sebastien Loeb was unable to deliver when he raced the Dakar. Loeb won 13 stages but could only finish second in 2017 and third in 2019.

“If Loeb still hasn't won the Dakar, imagine me, who is coming from asphalt,” Alonso told RTVE. “I think the goal is more to approach the rally as an enriching experience for us.”

Fellow Toyota driver Nasser Al-Attiyah is a more likely candidate, not least because the Qatari is a three-time winner and reigning champion.

"Give me some sand and I'm happy," Al-Attiyah told dakar.com.

He will be pressed, however, by the Minis of Carlos Sainz and 'Monsieur Dakar' aka Stephane Peterhansel who has won 13 Dakars across bikes and cars in 30 races.

“We are obviously very excited about the Dakar in Saudi Arabia. It will be a new challenge for everyone,” said Peterhansel who will be partnered by Paulo Fiuza after the Frenchman's wife Andrea pulled out for health reasons.

“Unfortunately, it is not possible to contest the rally with Andrea, as was planned, however I have known Paulo Fiuza for a very long time. According to the organisers, the navigation will be very complicated and play a major role this time.”

Cyril Despres, a five-time winner on bikes, is also back with a new teammate -- explorer Mike Horn.

“I was stuck in the ice for a month, and now I'm heading to Jeddah. For the first time, the Dakar Rally is in Saudi Arabia and I'm doing it with a very good friend of mine, Cyril Despres,” tweeted Horn whose adventures include an 18-month solo journey around the equator without using any motorised transport.

Horn is also the first man to travel without dogs or transport to the North Pole during winter, in permanent darkness.

Across the dunes of Saudi Arabia that experience may come in handy.

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News Network
April 25,2020

New Delhi, Apr 25: The love and loyalty of the fans will never let him leave Royal Challengers Bangalore till the time he is playing IPL, skipper Virat Kohli said on Friday.

RCB have reached the IPL final thrice but have not gone on to win the trophy.

During a live session on Instagram with former South African captain and RCB teammate AB de Villiers, Kohli said winning the tournament remains the goal but he would not leave the team irrespective of the results.

"It has been such an amazing journey. It is always going to be our dream, winning the IPL together. There is no scenario where I could think of leaving the team ever.

"You can feel emotional about the season not going well but till the time I am playing IPL, I am never leaving this team. The fans, their loyalty has been amazing," said the India skipper.

Responding to Kohli's feelings towards RCB, De Villiers too acknowledged the support of fans over the past nine years. Kohli, on the other hand, has been with RCB since 2008.

"Same for me. I never want to leave RCB but to do that I got to keep scoring runs. I am not the captain you see," said the South African in jest.

Both recalled their early days in international cricket and their growth as cricketers and friends.

Kohli said at times, the youngsters coming in have too much regard for the "system" and he wants to see them break the norm.

"I want to see youngsters coming in scoring 500-600 runs. I want people to break the norm. Sometimes I feel people have too much regard for the system in sport. When you break the shackles, you do something special."

Kohli also acknowledged contribution of Mark Boucher, Gary Kirsten and Duncan Fletcher early on in his international career.

"Gary always gave me positive feedback. Boucher told me in 2008 to improve my game against the short ball. He had the vision. Then Fletcher, he had a keen eye for the game. So many people who have contributed (to my growth)," said Kohli.

De Villiers picked the 119 at Wankhede in the 2015 series decider as his best knock against India. Kohli picked the 119 he scored in Johannesburg Test in 2013.

"I was always really motivated to win the series after 2-2 . I was incredibly motivated to do something special," de Villiers said.

They also picked their combined South Africa and India ODI team. It included Sachin Tendulkar, Rohit Sharma, Virat Kohli, Ab de Villiers, Jacques Kallis, M S Dhoni (captain), Yuvraj Singh, Yuzvendra Chahal, Dale Steyn, Jasprit Bumrah and Kagiso Rabada.

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News Network
June 3,2020

New Delhi, Jun 3: Shuttler HS Prannoy has hit out at the Badminton Association of India (BAI) and has questioned the selection criteria for the Arjuna Award.

The shuttler has said that the players who have won nothing have been recommended, while the players who have medals to their credit have been snubbed.

His remarks come as BAI recommended doubles pair of Satwiksairaj Rankireddy and Chirag Shetty and men's singles player Sameer Verma for the Arjuna Award on Tuesday.

"Same old story. Guy who has Medals in CWG and Asian Championships not even recommended by Association. And guy who was not there on any of these major events recommended #waah #thiscountryisajoke," Prannoy tweeted.

Prannoy had been left out from the list last year as well and the shuttler had slammed the criteria then as well.

"If you ever want your name in the awards list, make sure you have people who will get your name to the list. Performance is least considered in our country. Sad state of our county but can't help it. Let go and just play until you can," Prannoy had tweeted last year.

Prannoy had won the mixed team gold at the 2018 Commonwealth Games in Gold Coast and he also has a men's singles bronze medal at the 2018 Asian Championships.

On Tuesday, the BAI has also recommended the renowned National Institute of Sports (NIS)-certified coaches, S. Murlidharan and Bhaskar Babu for the Dronacharya Award.

Murlidharan has been working relentlessly for the growth and development of the sport in Kerala, besides being an able administrator.

He has coached the likes of Vimal Kumar, Rupesh Kumar and Sanave Thomas amongst many other renowned former players.

He has also been a recipient of the Meritorious Service Award given by the Badminton World Federation (BWF) in 1996.

For the Dhyanchand Award, BAI has recommended the names of Pradeep Gandhe and Manjusha Kanwar.

Gandhe is a two-time Asian Games bronze medallist while Manjusha is a South Asian Games silver medallist.

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