Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
July 2,2020

Jul 2: Cricket's biggest names, most of whom could hear only stories of Sir Everton Weekes' exploits from the bygone era, on Thursday remembered the "great" batsman and a "greater human being" in glowing tributes after he died aged 95.

Weekes, who formed the famous three 'Ws' of West Indies cricket alongside Clyde Walcott and Frank Worrell as part of a formidable batting lineup for more than a decade, died on Wednesday.

His death left the cricket world in a state of mourning.

"As one of the remarkable 'Three Ws', along with Sir Clyde Walcott and Sir Frank Worrell, who together struck 39 Test centuries, he played an important hand in a period that marked the rising dominance of West Indies cricket," the ICC said in its obit.

The 1925 Barbados-born Weekes made his Test debut against England in 1948.

"On behalf of CWI I want to publicly express our deepest sympathy to the family of this remarkable Iconic sportsman and gentleman, who passed away earlier today," Cricket West Indies president Ricky Skerritt said in a release.

"I never had the opportunity to see Sir Everton bat, but I had the opportunity to get to know him a little in his later years. I learned about his incredible career by reading about him and looking at old videos when I could.

"His performance stats were excellent as he set tremendously high standards for his time."

In his career, Weekes played 48 Test matches and made 4,455 runs at an average of 58.61 per innings. That included a world-record five consecutive centuries in 1948 — scores of 141 against England in Jamaica, followed by knocks of 128, 194, 162 and 101 in India. In his next innings in Madras, he made 90 when he was controversially run out.

Skerritt added, "... Sir Everton was, therefore, a most amazing pioneer in West Indies cricket; a gentleman and quite simply a wonderful human being."

The modern-day cricketers also mourned his death and paid moving tributes.

Former India captain Anil Kumble tweeted, "Saddened to hear about the passing of WI legend Sir. Everton Weekes. Had met him during the ICC conference in Barbados. He remembered a conversation we had during his time as a match referee. Condolences to his family and friends."

Kumble's former India teammate VVS Laxman wrote, "Heard about the passing away of West Indies legend, Sir Everton Weekes. He was one of the greats of the game. My condolences to his family and loved ones."

Mike Atherton, the opener who led England in the 1990s, was also disappointed to know of the legend's passing away.

"Very sad to learn of the passing of Sir Everton Weekes. A humble man who wore his greatness lightly."

Former West Indies pacer Ian Bishop said, "I had the great privilege of spending time in the company of Sir Everton on several occasions over the past 2 decades. Never once did I leave his presence without feeling a sense (of) warmth, cheerfulness & having learnt something rich & endearing each time. A truly great human being. The Marylebone Cricket Club said in a statement: "Everyone at MCC and Lord's are saddened at the news of Sir Everton Weekes' passing,"

"He will forever be remembered as one of the West Indies' finest cricketers."

Former India player and current coach Ravi Shastri said, "Saddened by passing away of Sir Everton Weekes who was the last of the famous 'Three Ws'. A true humble great of the game. My thoughts and prayers are with Sir Weekes' family and fans in this hour of grief. RIP Sir Folded hands."

All three -- Walcott and Worrell, Weekes -- were born within a couple of miles of one another - within 18 months in Barbados between August 1924 and January 1926, and all made their Test debuts within three weeks in early 1948.

Worrell died in 1967 and Walcott in 2006.

Weekes' average of 58.61 runs places him along with George Headley in the top 10 Test averages of all time.

Darren Sammy, who captained West Indies few years ago, took to Twitter and wrote, "We lost a legend today. Sir Everton Weekes is part of @windiescricket great history and legacy. He also was a great human being. Condolences goes out to his family. May he Rest In Peace."

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News Network
April 21,2020

New Delhi, Apr 21: India skipper Virat Kohli on Tuesday said people seem to have become more compassionate while coping with the COVID-19 pandemic and hoped the sense of gratitude towards frontline workers like doctors and police personnel remains even after the crisis is over.

Speaking in an online class organised by "Unacademy", Kohli and his actor wife Anushka Sharma spoke at length about the challenges they faced before tasting success.

"The one positive out of this crisis that we as a society have become more compassionate. We are showing more gratitude to the frontline workers in this war, be it police personnel, doctors or nurses.

"I hope it stays this way even after we overcome this crisis," said Kohli with Sharma seated next to her.

Kohli said the pandemic has taught the world a very important lesson.

"Life is unpredictable. So, do what makes you happy and not get into comparisons all the time. People have a choice now how to come out of this phase. Life is going to be different after this," said the skipper.

For Sharma, the pandemic has forced people to care about the basics in life.

"There is a learning in all of this. Nothing happens without a reason. If the frontline workers were not there, we would not have access to basics," she said..

"This has taught us that no one is special than the other. Health is everything. We are more connected as a society now," she added.

During the session, Kohli was asked about the moment when he felt most helpless.

"I felt nothing was working for me when I was not picked for the state team initially. I cried the whole night and asked my coach 'why did I not get selected'?" he responded.

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News Network
January 23,2020

Jan 23: Quinton de Kock has been named as the new captain of the South Africa One-Day International side, taking over from Faf du Plessis, who is dropped altogether from the three-match series against England next month.

Du Plessis led South Africa in their disastrous 2019 World Cup campaign and has hinted at international retirement from all formats following the Twenty20 global finals in Australia later this year.

"We all know the quality of the player that Quinton de Kock has grown to become," CSA director of cricket Graeme Smith said in a statement on Tuesday.

"Over the years we have watched him grow in confidence and become one of the top ODI wicket-keeper batsmen in the world. He has a unique outlook and manner in which he goes about his business and is tactically very street smart."

De Kock leads a 15-man squad with five uncapped players in seamers Lutho Sipamla and Sisanda Magala, left-arm orthodox spinner all-rounder Bjorn Fortuin, opening batsman Janneman Malan and wicketkeeper-batsman Kyle Verreynne.

Magala, leg-spinner Tabraiz Shamsi, seamer Lungi Ngidi and hard-hitting opening batsman Jon Jon Smuts must pass fitness tests before they can join the squad.

Fast bowler Kagiso Rabada will be rested for the series, while allrounders Chris Morris and Dwaine Pretorius have also not been able to force their way in.

"The road towards the 2023 Cricket World Cup starts now and we want players doing well in our domestic structures to see the rewards of the hard work that they have put in," CSA Independent Selector Linda Zondi added.

The first ODI will be staged in Cape Town on Feb.4th, with the second in Durban three days later and the final match of the series to be held in Johannesburg on Feb.9th.

Squad: Quinton de Kock (captain), Reeza Hendricks, Temba Bavuma, Rassie van der Dussen, David Miller, Jon Jon Smuts, Andile Phehlukwayo, Lutho Sipamla, Lungi Ngidi, Tabraiz Shamsi, Sisanda Magala, Bjorn Fortuin, Beuran Hendricks, Janneman Malan, Kyle Verreynne.

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