Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
January 10,2020

Jan 10: Australian cricketer Shane Warne’s prized 'baggy green' cap raised more than A$1 million ($686,000) on Friday for bushfire relief efforts after the former leg-spinner donated it for auction.

Twenty-seven people have been killed and thousands made homeless in recent months as huge fires scorched through more than 25.5 million acres of land, an area the size of South Korea.

The baggy green is presented to Australian players when they make their Test debut and they receive just one for their entire career. The Aussie cricketer donated the cap to an online auction site on Monday. The auction closed at 10 a.m. on Friday (2300 GMT Thursday) with a final public bid of A$1,007,500.

"Unbelievable … so generous from everyone. Totally blown away," Warne said on Twitter shortly before the auction closed.

The auction attracted global interest and the price eclipsed the A$425,000 achieved by the late Don Bradman's baggy green when it was sold in 2003.

"We have been overwhelmed and it is a fantastic result," Marc Cheah, head of marketing for auctioneers Pickles, said.

"Other baggy greens have been auctioned and Don Bradman’s got $425,000 about 15 years ago, but the Don is the Don. He’s the greatest cricketer that ever lived," Cheah said in relation to the widely held recognition Bradman was the best batsman the game has produced.

"But Shane is also right up there and that drove a lot of traffic and momentum, while the cause is also very worthwhile."

Warne, 50, is one of many local and international athletes to support the fundraising for bushfire victims with several cricketers promising to donate a sum based on the number of sixes they hit in Australia’s Big Bash Twenty20 competition.

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News Network
April 8,2020

New Delhi, Apr 8: Former Pakistan pacer Shoaib Akhtar on Wednesday proposed a three-match ODI series against arch-rivals India to raise funds for the fight against the Covid19 pandemic in both the countries.

The two nations have not played a full-series since 2007 due to the terrorist attacks on India by Pakistan-based outfits and the resultant diplomatic tension. They only play each other in ICC events and Asia Cup.

"In this time of crisis, I want to propose a three-match series in which for the first time, the people of neither country would be upset at the outcome of the games," Akhtar told PTI from Islamabad.

"If Virat (Kohli) scores a hundred, we will be happy, if Babar Azam scores a hundred, you will be happy. Both teams will be winners irrespective of whatever happens on the field," he said.

"You are bound to get massive viewership for the games. For the first time, both countries will play for each other. And whatever funds are generated through this can be donated equally to the government of India and Pakistan to fight this pandemic," added the 44-year-old.

No idea of logistics

With both countries in a lockdown amid the fast-spreading pandemic, the games can only be organised when things improve. However, Akhtar feels the sooner they are held, the better it would be but could not tell how the logistics of such an initiative would be worked out.

"Everyone is sitting at home at the moment, so there will be a massive following for the games. May be not now, when things start improving, the games could be organised at a neutral location like Dubai. Chartered flights could be arranged and the matches could he held.

"The whole world will tune into it, so much money can be raised to deal with this crisis. In difficult times, the character of the nation comes forward."

Start of a new era?

"It could even lead to resumption of bilateral cricketing ties and relations of both countries improve diplomatically. You never know," said the 'Rawalpindi Express'.

In these extraordinary times, Akhtar feels both countries should help each other. "We can only propose the matches. The rest is up to the authorities (to decide)."

India cricketers Yuvraj Singh and Harbhajan Singh were recently trolled for asking their social media followers to donate to Shahid Afridi's charity foundation which is doing its bit in Pakistan's fight against the deadly virus.

"It was inhuman to criticise them. It is not about countries or religion at the moment, it is about humanity," he opined.

India memories

Akhtar has spent a lot of time in India as a commentator. He fondly recalled his days in Mumbai during the World T20 in 2016, the last time he came to India for work.

"I am forever grateful about the love I have received from the people of India. For the first time I am revealing this, whatever I used to earn from India, I made a significant amount there, thirty percent of it, I used to distribute among the low income staff who used to work with me in the TV," he remembered.

Akhtar used to visit the city's slum areas with his face covered to hand out financial help to elder women there.

"From drivers, runners to my security guys. I took care of a lot of people. I was like if am earning from this country, I have to help my colleagues also.

"I also remember visiting slums of Dharavi and Sion in the wee hours to meet people I worked with," added Akhtar.

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News Network
February 21,2020

Wellington, Feb 22: shant Sharma's lion-hearted bowling effort met its match in Kane Williamson's elegance as New Zealand ended an attritional second day of the opening Test against India with a slight upper-hand, here on Saturday.

After another lower-order collapse that saw India get bundled out for 165, Ishant, coming straight back from an ankle injury, took three for 31 in 15 overs despite Williamson's effortless 89 in New Zealand's day-end score of 216 for 5.

New Zealand now lead by 51 runs.

Mohammed Shami (1/61 in 17 overs), during his final spell of the day, removed Williamson, who couldn't check an uppish drive. Henry Nicholls' (17 off 62 balls) struggle seemed to have hampered Williamson's rhythm.

During the final hour, Ravichandran Ashwin (1/60 in 21 overs), who also bowled beautifully throughout the day, relieved Nicholls' of his agony with a delivery that had drift and a hint of turn as India skipper Virat Kohli snapped the low catch at second slip.

Williamson looked good as he hit some delightful strokes square off the wicket. The square drive on the rise off Jasprit Bumrah (0/62 in 18.1 overs), followed by a cover drive, showed his class.

In all, the New Zealand skipper hit 11 boundaries off 153 balls.

Bumrah, in particular, was punished by Williamson, who also back-cut him for a boundary and Taylor then punished another half volley through the covers.

There were quite a few loose deliveries on offer from the Indian pacers and in between a few did beat the bat. With the 'Basin' baked in sunshine, batting became lot more easier and Black Caps seized the initiative.

Bumrah, in particular, failed to find his length consistently. Either he bowled too full and drivable length deliveries or too short that even Rishabh Pant failed to gather with the ball going a couple feet over his head.

This is where Ishant came into the picture. While he was lucky to get opener Tom Latham out with a delivery drifting on leg-stump, the other opener Tom Blundell (30) had a typical Ishant dismissal written all over it.

The ball was full on the off-stump channel and jagged back enough to find the gap between his bat and pad.

Williamson and Taylor then had a partnership of 93 runs during which New Zealand also got the lead before Ishant, coming back for his third spell, bowled one that reared up from good length and proved to be an easy catch for Cheteshwar Pujara at short-leg.

Once Nicholls came in, Williamson, who was batting fluently, suddenly had a player at the opposite end who scored only 4 off 34 balls.

Looking good for his 22nd Test hundred, Williamson, in his bid to get another boundary, couldn't check a cover drive and the low catch was taken by substitute fielder Ravindra Jadeja.

Earlier, New Zealand's debutant Kyle Jamieson and veteran Tim Southee took four wickets apiece as Indian innings folded in 68.1 overs.

Jamieson (4/49 in 16 overs) and Southee (4/49 in 20.1 overs) took four of the five wickets that fell on the second morning with India adding only 43 runs to their overnight score of 122 for 5.

Rishabh Pant (19) started with a six but then a horrible mix-up with senior partner Ajinkya Rahane (46) resulted in a run-out and the little chance of recovery was gone for good.

It was a poor call from the senior player and Pant had to sacrifice his wicket in the process.

Ashwin then received a beauty from Southee, pretty similar to what Prithvi Shaw got, while Rahane inside edged one while trying to leave it alone.

With India at 132 for 7, Rahane knew that time was running out as he played a square drive off Trent Boult to get him a boundary.

Southee then got rid of Rahane when he tried to shoulder arm a delivery that made a late inward movement. Mohammed Shami's entertaining 21 then enabled the visitors to cross the 150-run mark.

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