Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 19,2020

Jun 19: The BCCI is open to reviewing its sponsorship policy for the next cycle but has no plans to end its association with current IPL title sponsor Vivo as the money coming in from the Chinese company is helping India's cause and not the other way round, board treasurer Arun Dhumal said on Friday. Anti-China sentiments are running high in India following the border clash between the two countries at Galwan valley earlier this week. The first skirmish at the India-China border in more than four decades left at least 20 Indian soldiers dead. Since then, calls have been made to boycott Chinese products.

But Dhumal said Chinese companies sponsoring an Indian event like the IPL only serve his country's interests.

The BCCI gets Rs 440 crore annually from Vivo and the five-year deal ends in 2022.

"When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause," Dhumal said.

"When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's," he argued.

Oppo, a mobile phone brand like Vivo, was sponsoring the Indian cricket team until September last year when Bengaluru-based educational technology Byju's start-up replaced the Chinese company.

Dhumal said he is all for reducing dependence on Chinese products but as long as its companies are allowed to do business in India, there is no harm in them sponsoring an Indian brand like the IPL.

"If they are not supporting the IPL, they are likely to take that money back to China. If that money is retained here, we should be happy about it. We are supporting our government with that money (by paying taxes on it)."

"If I am giving a contract to a Chinese company to build a cricket stadium, then I am helping the Chinese economy. GCA built the world's largest cricket stadium at Motera and that contract was given to an Indian company (L&T)," he said.

"Cricketing infrastructure worth thousands of crores was created across country and none of the contract was awarded to a Chinese company."

Dhumal went on to say the BCCI is spoilt for choice when it comes to attracting sponsors, whether Indian or Chinese or from any other nation.

"If that Chinese money is coming to support Indian cricket, we should be okay with it. I am all for banning Chinese products as an individual, we are there to support our government but by getting sponsorship from Chinese company, we are helping India's cause."

"We can get sponsorship money from non-Chinese companies also including Indian firms. We can support our players any way but the idea is when they are allowed to sell their products here, it is better that part of money comes back to the Indian economy."

"The BCCI is not giving money to the Chinese, it is attracting on the contrary. We should make decision based on rationale rather than emotion," he added.

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News Network
January 9,2020

Mumbai, Jan 9: Former India all-rounder Irfan Pathan feels that the Men in Blue have the edge over Australia in terms of talent and confidence ahead of the two teams' three-match ODI series starting January 14 in Mumbai.

"In the past that wasn't the case because they were doing really well. We were trying to match that level. I feel that Indian cricket is a notch ahead in terms of talent, in terms of cricket and in terms of confidence," Star Sports expert Irfan Pathan said. "The only thing that will make it equal is the kind of pitches we are going to play in Australia because we do not have experience playing on those hard and bouncy pitches," said Pathan, who recently called time on his international career.

Recounting his favourite memory of playing against Australia, Irfan said, "It all started in Australia for me. The most memorable moment was getting my first wicket and helping India win a Test match in Australia after 21 years. Winning the Test in Perth and being named the Man of the Match is also a favourite memory for me."

Australia have already announced their team for the three-match ODI series with India. The team will be led by Aaron Finch. The other members of the team are Ashton Agar, Alex Carey, Pat Cummins, Peter Handscomb, Josh Hazlewood, Marnus Labuschagne, Kane Richardson, D'Arcy Short, Steve Smith, Mitchell Starc, Ashton Turner, David Warner, and Adam Zampa.

India are yet to announce their team but in all probability, it will be led by Virat Kohli who has been in phenomenal form over the last few years. All three ODIs are day and night affair. While the first match of the series is on January 14 in Mumbai, the second will be played at Rajkot on January 17 followed by the January 19 clash in Bengaluru.

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Agencies
July 8,2020

New Delhi, Jul 8: After a hiatus of 116 days, international cricket will be resuming today as England and West Indies lock horns in a three-match Test series.

Since March, no international cricket has been played due to the coronavirus pandemic. Because of this virus, whole sporting action across the world came to a standstill.

Australia and New Zealand had played the last international cricket match on March 13 behind closed doors, but the remaining two ODIs of this particular series were cancelled due to COVID-19.

India and South Africa's ODI series also met the same fate due to the pandemic.
It was looking as if it will take a while for sports to come back, but slowly and steadily, all different sports have managed to get into gear and provide fans some respite in these turbulent times.

German football league Bundesliga was the first one to come back, and the organisers set the template as to how to go about conducting tournaments behind closed doors, keeping all safety protocols in check.

Soon after, La Liga, Premier League, and Serie A followed and all major football leagues came back on the television screens across the globe. Formula One kickstarted last week with the Austrian Grand Prix and now it is the time for cricket to resume.

The series between England and West Indies will be played behind closed doors and the matches will be played in Southampton and Manchester. This will be the first time in the 143-year long history of Test cricket that the matches will be played without no crowds.

The England-Windies Test series will be held at Hampshire's Ageas Bowl and Lancashire's Emirates Old Trafford, which have been chosen as bio-secure venues. After the series against West Indies, England would also lock horns with Ireland in three ODIs and Pakistan in three ODIs and as many T20Is.

However, the series against West Indies will be followed closely across the world as all other boards would be looking to see as to how cricket series can be scheduled in their own backyard with the current scenario regarding coronavirus.

The dates for three Tests against West Indies are:

First Test: July 8-12 at Ageas Bowl
Second Test: July 16-20 at Emirates Old Trafford
Third Test: July 24-28 at Emirates Old Trafford

Windies side had arrived in the UK in mid-June and the entire camp had to quarantine themselves for 14 days at Manchester.

For the entire tour, the West Indies squad will live, train and play in a 'bio-secure' environment in England as part of the comprehensive medical and operations plans to ensure player and staff safety.

The bio-secure protocols will also restrict movement in and out of the venues.
Both England and West Indies have played intra-squad practice matches to get some cricketing form back.

While England played their practice match in Southampton, Windies played theirs at Manchester.

West Indies will be led by Jason Holder, while Ben Stokes would captain England in the first Test as regular skipper Joe Root has left the bio-secure bubble to attend the birth of his second child.

England squad for the first Test: Ben Stokes (captain), James Anderson, Jofra Archer, Dom Bess, Stuart Broad, Rory Burns, Jos Buttler, Zak Crawley, Joe Denly, Ollie Pope, Dom Sibley, Chris Woakes, Mark Wood.

West Indies squad for the first Test: Jason Holder (captain), Jermaine Blackwood, Nkrumah Bonner, Kraigg Brathwaite, Shamarh Brooks, John Campbell, Roston Chase, Rahkeem Cornwall, Shane Dowrich, Shannon Gabriel, Chemar Holder, Shai Hope, Alzarri Joseph, Raymon Reifer, and Kemar Roach.

As safety precautions against the coronavirus, the International Cricket Council (ICC) has also brought about some changes to the playing conditions. The new guidelines include the ban of saliva to shine the ball and allowing replacement of players displaying symptoms of COVID-19 during a Test match.

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

A team can be issued up to two warnings per innings but repeated use of saliva on the ball will result in a 5-run penalty to the batting side. Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

Also, the requirement to appoint neutral match officials has been temporarily removed from the playing conditions for all international formats owing to the current logistical challenges with international travel. The ICC will be able to appoint locally based match officials from the ICC Elite Panel of Match Officials and the ICC International Panel of Match Officials.

Moreover, teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the match referee will approve the nearest like-for-like replacement. However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

The ICC had also confirmed an additional unsuccessful DRS review for each team in each innings of a match, keeping in mind that there may be less experienced umpires on duty at times.

This will increase the number of unsuccessful appeals per innings for each team to three for Tests and two for the white-ball formats.

The first Test between England and West Indies gets underway later today from 3:30 PM IST.

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