Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
July 3,2020

Karachi, Jul 3: Pakistan limited overs captain Babar Azam is tired of his constant comparisons with India skipper Virat Kohli and says he would rather be compared to the greats at home.

Babar, six years younger to Kohli, has a long way to go in getting close to Kohli's staggering numbers across formats. The India skipper has 70 hundreds to his name and averages more than 50 in all three formats.

"I would be more happy if you compare to me say a Javed Miandad, Muhammad Yousuf or Younis Khan. Why compare me to Kohli or any Indian player?" asked the 25-year-old, who is in England with the national team, said in an online media interaction on Thursday.

Babar has scored 16 international hundreds and averages more than 50 in ODIs and T20s. In 26 Tests, he has scored 1850 runs at 45.12.

He also said that he is not targeting any English bowler for the series next month.

"I don’t see who the bowler is or his reputation. I just try to play each ball on merit. England no doubt has a top bowling attack and they have advantage of playing at home but this is a challenge I want to score runs in," he said.

Before the squad’s departure for England, Pakistan batting coach Younis Khan said that pacer Joffra Archer will be a handful for the Pakistani batsmen.

Babar said that he would try to play every English bowler on merit but conceded that after getting runs in Australia last year, he was keen to leave his footprint in the coming Test and T20 series in England.

Reminded that some former Test players had already written off Pakistan for the England series, Babar said they were entitled to their opinion.

"But we don’t have a bad team and already we have been enjoying our training. It is good to be back on the field after such a long lay-off. I think we have the bowlers to trouble them like Abbas, Naseem, Shaheen and others while we have some experience in our batting line-up."

Babar said he would love to get a triple century in a Test match.

"When you score a century, you naturally want to go on and convert that into a double or a triple century. This is something I would like to do during the Test series.

"I like to play my natural game but my selection of shots depends on the conditions and bowlers."

Babar also ruled out any problems in the Pakistan dressing room due to the presence of former skipper Sarfaraz Ahmed, who was sacked last year.

But he said that since Muhammad Rizwan had been playing in all formats for Pakistan in recent times, he would be the starting keeper in the Test series ahead of Sarfaraz.

"I think we first have to give Rizwan a proper chance and Sarfaraz is there as back up."

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News Network
January 17,2020

Jan 17: Indian tennis ace Sania Mirza cruised into the women's doubles final of the Hobart International with her Ukrainian partner Nadiia Kichenok here on Friday.

Sania and Kichenok sailed past the Slovenian-Czech pair of Tamara Zidansek and Marie Bouzkova 7-6 (3) 6-2 in the semifinal contest that lasted one hour and 24 minutes.

The fifth-seeded Indo-Ukrainian combination will lock horns with second seeds Shuai Peng and Shuai Zhang of China. The Chinese pair got a walkover after Belgium's Kirsten Flipkens and Alison Van Uytvanck conceded the other semifinal match because of injury.

While Sania and Kichenok had to fight hard in the opening set, the second set was a cakewalk for the combination.

The first set was a tough contest between the two pairs, bringing the tie-breaker into the equation after it was level at 6-6.

In the tie-breaker, Sania and Kichenok upped their game by a few notches to outsmart their opponents and take the lead.

The second set was a no-contest as Saina and Kichenok broke their opponents thrice -- in the second, sixth and eighth game -- to easily pocket the set and a place in the summit clash.

Saina and Kichenok got 11 break chances out of which they converted four, while their opponents utilised two out of the five break chances that came their way.

The 33-year-old Sania is returning to the WTA circuit after two years. During her time away from the game, she battled injury breakdowns before taking a formal break in April 2018 to give birth to her son Izhaan. She is married to Pakistani cricketer Shoaib Malik.

Before the ongoing event, Sania last played at China Open in October 2017.

A trailblazer in Indian tennis, Sania is a former world No.1 in doubles and has six Grand Slam titles to her credit.

She retired from the singles competition in 2013 after becoming the most successful Indian woman tennis player.

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Agencies
July 30,2020

New Delhi Jul 30: After Pakistan cricketer Umar Akmal's ban was reduced to 18 months, Danish Kaneria criticised Pakistan Cricket Board's (PCB) policies and said that the 'zero tolerance policy' applies only to him.

"Zero Tolerance policy only apply on Danish Kaneria not on others, can anybody answer the reason why I get life ban not others, Are policy applies only on cast, colour, and powerful background. I am Hindu and proud of it that's my background and my dharma," Kaneria tweeted.

Earlier on Wednesday, Akmal's three-year suspension was reduced to 18 months by an independent adjudicator, former Pakistan Supreme Court judge, Faqir Mohammad Khokhar.

On April 27, the Chairman of the Disciplinary Panel, Justice (retd) Fazal-e-Miran Chauhan, had banned the wicketkeeper-batsman for three years after finding him guilty of breaching the PCB's Anti-Corruption Code in two separate incidents.

Akmal, on May 19, filed an appeal against the three-year ban imposed on him, seeking a reduction in the duration of the sanction. He will remain suspended effectively from February 2020 till August 2021.

The batsman said he might appeal again to get the ban "reduced further".

"I am thankful to the judge for listening to my lawyers properly. I will decide about the remaining sentence and try to get it reduced further. For now I am not satisfied and will consult my lawyers and family how to take this ahead," ESPNcricinfo had quoted Akmal as saying.

"There are many players before me who made mistakes and just look at what they got and what I got. So all I say right now is thank you very much," he had added.

On the other hand, Kaneria was found guilty of spot-fixing while playing for English club Essex and was banned from the sport.

Earlier this month, Pakistan's cricket governing body 'advised' Kaneria to approach England and Wales Cricket Board (ECB) if he wants to play domestic cricket after the cricketer had appealed to the PCB, seeking permission to play domestic cricket. 

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