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Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 11,2020

New Delhi, Jun 11: BCCI president Sourav Ganguly has indicated that this year's IPL could be conducted in empty stadiums, insisting that all possible options are being explored to ensure that the suspended event does take place despite the COVID-19 pandemic.

In a letter to all the affiliated units sent late on Wednesday after the ICC Board meeting, Ganguly seemed confident of an IPL this year despite its current status of being indefinitely suspended because of the raging pandemic, which has claimed more than 8,000 lives in India.

"The BCCI is working on all possible options to ensure that we are able to stage IPL this year, even if it means playing the tournament in empty stadiums," Ganguly wrote.

"The fans, franchises, players, broadcasters, sponsors and all other stakeholders are keenly looking forward to the possibility of IPL being hosted this year.

"Recently, a lot of players both from India and other countries, participating in the IPL have shown keenness on being part of this year's IPL. We are optimistic and the BCCI will shortly decide on the future course of action on this," the former India captain said.

It is widely speculated that the IPL is eyeing the October event if the T20 World Cup scheduled to be held in Australia at that time is postponed. The ICC has deferred a decision on the World Cup's fate until next month.

Ganguly also said that the BCCI is working on the domestic schedule while exploring various formats which would make tournaments like Ranji Trophy, Duleep Trophy and Vijay Hazare "competitive and feasible".

"Moving ahead, the BCCI is in process of planning the domestic competitions for the next cricketing season. We are working on various options and formats in our endeavour to ensure that various domestic tournaments are held, they stay competitive and participation feasible," said the former India captain.

"The BCCI will come up with more details in next couple of weeks," he added.

He also informed that BCCI is preparing a Standard Operating Procedure (SOP) for resumption of cricket in all state units to ensure medical safety of those involved.

The president also informed that the BCCI has made "all efforts to release funds/grants to its various members."

"Associations which have made proper submission of their accounts and funds utilization certificates have already received their grants," he said.

The other units will also receive their grants once they submit relevant documents, the president assured while informing that vendors have also been paid.

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Agencies
January 14,2020

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Agencies
July 31,2020

Hampshire, Jul 31: David Willey's maiden five-wicket haul guided England to a six-wicket victory over Ireland in the first ODI here on Friday.

With this win, the hosts have taken a 1-0 lead in the three-match ODI series.

Chasing a small target of 173 runs, England got off to a bad start as opener Jonny Bairstow was given LBW in the third over, bowled by Andy McBrine. Jason Roy was then joined by James Vince and the duo added 22 runs on the board before the former was dismissed.

Craig Young then got hold of Vince, who was caught behind after scoring 25 runs. Sam Billings and Tom Banton then took the charge of the chase but the latter too was caught behind which ended his 11-run innings.

Banton's dismissal brought skipper Eoin Morgan on the field. Billings and Morgan played stunning innings and kept scoring boundaries. Morgan struck a scintillating six on the last bowl of the 28th over to take England over the line. Morgan scored 36 runs while Billings played a knock of 67 runs.

Earlier, after being asked to bat first, Ireland witnessed a poor start as Paul Stirling was dismissed in the very first over of the innings, bowled by Willey. Andy Balbirnie then joined Gareth Delany but Willey struck again in his next over, removing Balbirnie.

Delany then played furiously and smashed three consecutive boundaries to Saqib Mahmood in the fourth over. However, the fall of wickets did not stop as England took three wickets in quick succession. Mahmood bowled Harry Tector while Delany and Lorcan Tucker were sent back to the pavilion by Willey.

Kevin O'Brien and Curtis Campher then took the charge and played cautiously, taking their struggling side over the 50-run mark. Adil Rashid got hold of O'Brien (22) in the 22nd over before Simranjit Singh was run out in the same over.

Andy McBrine was the next batsman and he played brilliantly along with Campher, who went on to complete his half-century. Both formed a 66-run partnership before McBrine (40) was dismissed by Tom Curran.

Campher remained unbeaten on 59 but failed to find a partner as England bundled out Ireland on 172 runs.

The second ODI between both teams will be played on Saturday.

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