Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
April 26,2020

New Delhi, Apr 26: The idea of having a full-fledged women's IPL is in a "progression stage" and a World Cup title for India can actually help in turning that into a reality sooner than later, says former captain Anjum Chopra.

Under the leadership of Harmanpreet Kaur, the Indian team sailed into the final of the last women's T20 World Cup, but was thrashed by home favourites and defending champions Australia when it mattered the most.

Chopra, one of the country's most decorated women cricketers, said a World Cup title triumph would have brought about a generational shift to the women's game in cricket-mad India.

"Women's IPL in the progression stages. From one game at the start we had four last year in the Women's T20 Challenge, and this time it was supposed to be seven. It has progressed," Chopra said.

"If the women's team had won the World Cup this year, the number of matches would have been more. There is a big difference between winners and runners up."

Chopra had a successful career spanning over 17 years during which she represented India in six World Cups while becoming the first woman cricket to appear in 100 One-day Internationals.

She added, "A victory (in final of last T20 World Cup) would have been a complete generational shift in a much more progressional manner."

Referring to the rapid strides the women's game has made the world over, she praised the International Cricket Council (ICC) for "consciously building it up".

"ICC has bifurcated viewership numbers also very well for Indian audience."

The icing on the cake was a near-packed Melbourne Cricket Ground (MCG) for the World Cup final between India and Australia, and that was not lost on Chopra, who is now a respected analyst and sportscaster.

"To have 80,000 people watching the final that's commendable. That definitely a boost," said Chopra, who holds the distinction of leading India to their first ever Test series win.

A World Cup triumph and the "mind set would have gone to different level altogether", she believed.

Asked about the chatter around pay disparity in Indian cricket, her simple message was win more to earn more.

"There is already pay parity in Australia. Because both teams have won the World Cups more than any other nations.

"If you start winning, then I am sure things will be different. It's also about how much you are able to generate as a team.

"I would say sky is the limit for them."

With the COVID-19 pandemic bringing sporting activities to a standstill, a cloud of uncertainty hangs over the fate of many big events lined up in the near future.

While the IPL has been put on hold indefinitely, the pandemic has thrown the men's T20 World Cup, scheduled for October-November in Australia, into doubt.

"There has been a suggestion that if we are hosting the World Cup in October, then play the IPL as preparation ground for World Cup."

That is only if the situation improves in the coming times.

"It's difficult to see, to gauge where sport will be after this. For sure it is not going to be where it was before. Even if it opens up tomorrow it couldn't be the same.

"Can sports people can get back to work without worry? We don't know when this is going to be under control."

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Agencies
July 21,2020

New Delhi, Jul 21: With the T20 World Cup's postponement clearing the decks for a full-fledged IPL, the glitzy event's Governing Council will meet in a week or 10 days' time to plan its next course of action, eyeing UAE as the host this year.

An IPL between September and early November has been made possible by the ICC's decision on Monday to postpone the T20 World Cup in Australia, scheduled for October-November, due to the COVID-19 pandemic.

"The IPL GC will meet within a week or 10 days and all decisions (including final schedule) will be taken there. As of now, the plan is to have a full fledged IPL comprising 60 games and most likely in the UAE," Patel told PTI.

Asked about the main challenges in conducting the event in current scenario, Patel added: "Just the operational side of it. Whether you do it here or outside, it doesn't matter (with no crowds)."

The franchisees had already been working on their plans for the IPL even before the ICC announcement.

With majority of the Indian players not having access to grounds amid the pandemic, teams will need at least three to four weeks to get them match ready.

Foreign players will fly in directly to the UAE from their respective countries.

"Our players will need at least three to four weeks of training, if not more. We will finalise all our plans once the BCCI announces the dates. It looks like the IPL will be in the UAE and we are ready for that," a team owner told PTI.

Since India tour Australia for a four-Test series right after the IPL, training of the Test players is also an important issue.

Test specialists like Cheteshwar Pujara and Hanuma Vihari, who are not part of the IPL, are likely to train for the eagerly-awaited series in a bio-secure environment at the newly-renovated Motera Stadium in Ahmedabad during the time of the IPL.

A few fringe players are expected to join them at Motera along with the Indian team's support staff, which is free during the IPL.

Work from home has become the norm amid the pandemic, therefore, there is a possibility that IPL commentary will happen from the comfort of the living room, a safer and cost effective-option considering the likes of Sunil Gavaskar, who is 71, are involved.

The viewership is expected to be a record one with people craving for live cricket, something KXIP co-owner Ness Wadia has said.

However, it remains to be seen how much the broadcasters and teams are able to attract from the sponsors in the current financial climate.

More moot points and questions ahead of the IPL GC meeting:

1) More double headers expected (original schedule had only five double headers).

2) BCCI will need to provide a Standard Operating Procedure to IPL teams even though they will have their own SOPs in place.

3) Will the BCCI compensate teams for not being able to generate gate money this year?

4) Will there be virtual commentary from Star Sports? It was seen in the recent 3TC event in South Africa with the likes of Aakash Chopra, Deep Dasgupta and Irfan Pathan commentating from home.

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Agencies
July 7,2020

Mumbai, Jul 7: Australias second largest city Melbourne is set to go for another round of lockdown — for six weeks — from midnight Wednesday as the coronavirus has reared its ugly head in Victoria. And this has further confirmed that this years T20 World Cup in Australia is practically not possible. Even as the ICC keeps delaying the announcement, BCCI hopes that the official call will now be taken with this latest development.

Despite ICC's Financial and Commercial Affairs Committee (F&CA) chief Ehsan Mani as well as Cricket Australia making it clear time and again that hosting a T20 World Cup in the October-November window is practically impossible, the ICC hasn't made an official announcement and that hasn't impressed the Board of Control for Cricket in India (BCCI).

Speaking to media persons, a BCCI official said that it is only the ICC which has kept speaking about delaying the inevitable — announcing a postponement — even as Cricket Australia chairman Earl Eddings wrote to the international body that it looks highly unlikely that a T20 World Cup can be hosted in these trying times.

"As it is there were so many logistical difficulties and that is perfectly understandable. The Australian government has been addressing the public health issue efficiently and there are regulations in place which are crucial to address the challenges. In that background even Cricket Australia has been practical in their assessment of the situation.

"With this present situation where Melbourne is in lockdown, the ICC really must take the final call of closure on the issue if they have any concept of responsible decision making," the official said.

Not just CA chairman Eddings, but also Mani — who is also the PCB chief — recently told the media that the T20 World Cup cannot be held in a bio-secure environment.

"We have had a lot of discussions and the feeling is it (T20 World Cup) would not be possible this year. ICC has World Cups lined up in 2021 and 2023, so we have a gap year where we can adjust this event. God forbid if some player(s) falls ill or mishap occurs during the tournament, it will have a big impact and create panic in the cricket world and we can't take that risk. Having a bio-bubble environment is feasible for say a bilateral series like Pakistan in England, but it is very difficult when 16 teams are involved," he had said.

Cricket Australia's interim CEO Nick Hockley echoed the sentiments when he said the biggest challenge was to get the players from so many teams into the country.

"Our biggest challenge is getting 15 teams into the country. If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise," he had said.

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