Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
July 3,2020

Karachi, Jul 3: There was a sense of insecurity among Pakistan players during the 2019 World Cup, claims former chief selector Inzamam-ul-Haq, who also reckons that the PCB should have given Sarfaraz Ahmed more time as captain instead of removing him abruptly.

Inzamam said captains need to be backed since they get better with time.

"Even in the last World Cup I felt the captain and players were under pressure because they were thinking if we don't do well in the tournament we will be out. That environment was created and this is not good for cricket," Inzamam said.

"Sarfaraz achieved some notable victories for Pakistan and was learning to be a good captain but unfortunately when he had learnt from experience and mistakes he was removed as captain," the former captain told a TV channel.

Inzamam remained chief selector from 2016 till the 2019 World Cup. During his tenure, most of the time Sarfaraz remained captain.

Soon after Inzamam was replaced by head coach Misbah-ul-Haq, the Pakistan Cricket Board removed Sarfaraz as a player and captain from all three formats.

"Sarfaraz won us the Champions Trophy and also made the team number one in T20 cricket. He got us some good wins. He should have been given more time as captain by the board but it acted in haste and didn't give him confidence or patience."

The PCB has now given the Test captaincy to senior batsman, Azhar Ali while young batsman Babar Azam leads the side in the white ball formats.

Inzamam, the most capped player for Pakistan, also said that the captain's own performance can dip as he had to focus a lot on other players.

"But a captain learns all this with time. There is no shortcut to it."

He pointed out that people praise Imran Khan’s leadership qualities and captaincy but he also won the World Cup on his third attempt as captain.

"He won the 1992 World Cup because by that time he had become a seasoned captain and learnt to motivate his players and get them to fight in every match."

Inzamam said giving confidence to new players and youngsters is very important for the selectors. He gave the example of Babar Azam.

"Babar struggled initially in Test cricket but we never had any doubt about his ability so we persisted with him and see today where he is standing in all formats."

He also described Babar and pacer, Shaheen Shah Afridi as and future stars.

"Babar is always compared to Virat Kohli but the latter has played a lot more cricket and if you look at their stats and performances at the stage Babar is now, he has not done badly at all."

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News Network
February 17,2020

Hamilton, Feb 17: Mayank Agarwal found form on his birthday and Rishabh Pant mixed caution with his customary aggression as India’s warm-up fixture against New Zealand XI ended in a draw here on Sunday.

The match was called off an hour after lunch with India reaching 252 for four just 48 overs into their second innings.

Agarwal, who had gone through a wretched period since the second Test against Bangladesh, retired on 81 off 99 balls with 10 fours and three sixes to his name.

To the relief of the Indian team management, Pant played in his customary manner to reach 70 off 65 balls, but also showed discretion when the opposition bowlers were in the midst of a good spell. There were four sixes -- two each off leg-spinner Ish Sodhi and off-spinner Henry Cooper.

While Sodhi was hit down the ground, Cooper was dispatched over extra cover on a couple of occasions. He didn’t curb his aggression, though, there were times when he was ready defend the spinners and also leave some of the deliveries.

Even though Pant is considered a better batsman than Wriddhiman Saha, the innings might have come too late in the day considering that the latter is a better keeper and possibly a more responsible batsman in pressure situations.

The biggest positive to have emerged from the New Zealand second innings is Agarwal’s poor run coming to an end. The Seddon Park track easing out was definitely a factor but Agarwal’s footwork was more assured as he played some glorious on-drives and pull-shots off fast bowlers.

Before this game, Agarwal had played 10 competitive games including first-class, ODIs and List A matches and couldn’t cross the 40-run mark in 11 completed innings. He even bagged a pair against New Zealand A in an unofficial Test match.

Once he had got his form back, he didn’t come out to bat after lunch giving Saha an opportunity to score an unbeaten 30, his runs coming mostly against non-regular bowlers.

The Agarwal-Pant pair added 100 runs in 14.3 overs and it also helped that part-timers like Cooper was introduced into the action.

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News Network
June 13,2020

Melbourne, Jun 13: Former Australia wicketkeeper-batsman Adam Gilchrist and current opener David Warner have expressed gratitude to two Indian students for helping people in the country during the COVID-19 pandemic.

Gilchrist thanked Sharon Varghese, an Indian student who did her Bachelors in Nursing from the University of Wollongong.

Varghese has been was working on the frontline along with other health care workers to look after the residents of aged-care during the global health crisis.

"She gave up her time to work as an aged-care worker throughout that time. Sharon, I want to say congratulations on the selfless act and for wanting to thank people in Australia because you have enjoyed three and a half years living here. And that’s wonderful to hear," Gilchrist said in a video message.

"Just want to let you know, all of Australia, all of India and more importantly, your family will be so very proud of your efforts."

In another short video, Warner thanked Queensland-based Indian student, Shreyas Sheth.

"Namaste. I am here to say thank you to Shreyas Sheth who is doing selfless work to help others during the COVID crisis. Shreyas is doing his Masters in Computer Science at the University of Queensland and he has been part of University’s outreach program, preparing and delivering food packets to students in need right now," Warner said in the video.

"So I just want to say ‘good on ya’. I am sure your mum and dad and India are proud of you. Keep up the great work."

The videos were shared by Austrade India official twitter account, which have hit almost 10 thousand views in last one week.

Apart from the two cricketers, another Social Media Influencer Amy Aela also sent her thank you note to Liya, an Indian student from Griffith university for her work in providing mental health support to communities in Australia during the pandemic.

"Liya I just want to thank you...we definately need more people like you...just remember that Australia is so so proud of you, India is proud of you..please keep up the good work," Aela said.

Former Australian footballer Craig Foster also sent his thank you message to another Indian origin nurse Arushi from Deakin University. More than 100,000 Indian students are studying in Australia, currently making them one of the biggest cohorts of international students in the country.

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