Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 1,2020

Jun 1: Premier India pacer Jasprit Bumrah won't miss the hugs and high-fives as part of a wicket celebration but he will certainly miss applying saliva on the ball and feels an alternative should be provided to maintain the red cherry.

The ICC Cricket Committee, led by former India captain Anil Kumble, recommended a ban on using saliva on the ball as an interim measure to deal with the COVID-19 pandemic. However, the Committee did not allow the use of artificial substances as a substitute move.

The new rule makes life tougher for the bowlers and Bumrah, like many former and current fast bowlers, feels there ought to be an alternative.

"I was not much of a hugger anyway and not a high-five person as well, so that doesn't trouble me a lot. The only thing that interests me is the saliva bit," said Bumrah in a chat with Ian Bishop and Shaun Pollock on ICC's video series 'Inside Out'.

"I don't know what guidelines we'll have to follow when we come back, but I feel there should be an alternative," he added.

Bumrah said not being able to use saliva makes the game more batsman-friendly.

"If the ball is not well maintained, it's difficult for the bowlers. The grounds are getting shorter and shorter, the wickets are becoming flattered and flatter.

"So we need something, some alternative for the bowlers to maintain the ball so that it can do something - maybe reverse in the end or conventional swing."

When former West Indian pacer Bishop pointed out that the conditions have been favorable to the fast bowlers over the last couple of years, Bumrah nodded in agreement.

"In Test match cricket, yes. That is why it's my favorite format because we have something over there. But in one-day cricket and T20 cricket… one-day cricket there are two new balls, so it hardly reverses at the end.

"We played in New Zealand, the ground (boundary) was 50 metres. So even if you are not looking to hit a six, it will go for six. In Test matches I have no problem, I'm very happy with the way things are going."

He finds it amusing that the batsmen keep complaining about the swinging ball.

"Whenever you play, I've heard the batsmen - not in our team, everywhere - complaining the ball is swinging. But the ball is supposed to swing! The ball is supposed to do something! We are not here just to give throwdowns, isn't it? (laughter)

"This is what I tell batsmen all the time. In one-day cricket, when did the ball reverse last, I don't know. Nowadays the new ball doesn't swing a lot as well. So whenever I see batsmen say the ball is swinging or seaming and that is why I got out - the ball is supposed to do that.

"Because it doesn't happen so much in the other formats, it's a new thing for the batsmen when the ball is swinging or seaming," said the 26-year-old.

The Ahmedabad-born pacer finds himself in an unusual position as he has not bowled for over two months due to the lockdown imposed in the wake of the coronavirus outbreak.

When India will play next is not clear yet and Bumrah said he is not sure about how his body will hold up when he returns to action.

"I really don't know how your body reacts when you don't bowl for two months, three months. I'm trying to keep up with training so that as soon as the grounds open up, the body is in decent shape.

"I've been training almost six days a week but I've not bowled for a long period of time so I don't know how the body will react when I bowl the first ball.

"I'm looking at it as a way to renew your own body. We'll never get such a break again, so even if you have a small niggle here and there, you can be a refreshed person when you come back. You can prolong your career," he said.

Bumrah has risen rapidly in international cricket despite experts having reservations about his longevity due to his unorthodox action.

The gritty fast bowler sees similarities in his career graph to Swedish football star Zlatan Ibrahimovic.

"Our personalities are different. But the story I could relate to is that not many people thought he would make it big. There was a similar case with me growing up as well.

"Wherever I went, it was the general feedback from people that 'this guy would not do anything, he would not be a top-rated bowler, he won't be able to play for a long period of time with this kind of action'.

"So, having the self-belief is important and the only validation that is required is your own validation. I saw that in his (Ibrahimovic's) story, so that's the thing I could relate to," added Bumrah.

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News Network
February 21,2020

Sydney, Feb 21: Leg-spinner Poonam Yadav bowled a magical spell in her comeback game to steer India to a comfortable 17-run win over defending champions Australia in the opening match of the Women's T20 World Cup on Friday.

Put in to bat, India struggled to a below par 132 before Poonam (4/19 in 4 overs) foxed the Aussies with her googlies, turning the match decisively into her team's favour.

Australia, who have won the competition four times in six editions, were all out for 115 in 19.5 overs

"A bowler like Poonam is someone who leads from the front. We were expecting a great comeback from her. Our team is looking nice, earlier we depended on two-three players," India skipper Harmanpreet Kaur said after the match.

Poonam, who missed the preceding tri-series due to a hand injury, also got good support from other bowlers including pacer Shikha Pandey.

The 28-year-old from Agra was on a hat-trick but narrowly missed out as wicketkeeper Taniya Bhatia dropped a difficult chance.

The tournament-opener saw a record 13,000 plus attendance with a sizeable chunk supporting India.

India next play against Bangladesh in Perth on February 24.

"It was great for me to come back from injury and perform like this. It was the third time that I was on a hat-trick but satisfied that I was able to do the job for the team," said Poonam at the post-match presentation.

Australia were off to a good start to their chase with opener Alyssa Healy making a 35-ball 51, laced with six boundaries and a six.

However, Indian spinners led by Poonam triggered a collapse as Australia suddenly slipped to 82 for six.

Poonam (4/19) snapped four wickets, two in successive deliveries in the 12th over, to break the back of Australia's chase.

Ashleigh Gardner (34 off 36) tried her bit but didn't get any support from the other end.

Earlier, India squandered a flying start to end up with a below-par total.

Sixteen-year-old Shafali Verma took India to 40 for no loss in four overs with a typically aggressive 29 off 15 balls but her fall derailed the innings as the other batters disappointed.

Deepti Sharma made a composed 46-ball 49 in the second half of the innings but the firepower that India needed in the death overs was badly missing.

India were cruising initially with Shafali taking the opposition to the cleaners, hitting five fours and a six.

However, left-arm spinner Jess Jonassen (2/24) snapped two quick wickets, Smriti Mandhana (10 off 11) and Harmanpreet (2 off 5) to reduce India to 47 for three.

Deepti then shared 53 runs with Jemimah Rodrigues (26 off 33) to bring up the 100 in the 16th over.

For Australia, Ellyse Perry (1/15) and Delissa Kimmince (1/24) were the other wicket-takers.

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News Network
April 2,2020

New Delhi, Apr 2: It was on April 2, 2011, when the Men in Blue went on to win their second 50-over World Cup title.

India won its first World Cup in 1983 and then had to wait for 28 years to again lift the title.
Going into the 2011 tournament, India went in as the clear favourites as the competition was to be played in the sub-continent.

Under MS Dhoni's leadership, India lost just one match in the competition against South Africa.
India had defeated arch-rivals Pakistan in the semi-final to set up a summit clash with Sri Lanka.

In the finals, Sri Lanka won the toss and opted to bat first. Mahela Jayawardene top-scored for Sri Lanka as he struck a century to take the team's score to 274/6.

India in their chase got off to a bad start as the side lost Sachin Tendulkar and Virender Sehwag with just 31 runs on the board.

But Gautam Gambhir and MS Dhoni stepped up and stitched a match-winning 109-run partnership.

Gambhir perished after playing a knock of 97 runs, but in the end, Dhoni and Yuvraj took the team over the line by six wickets.

The winning six struck by Dhoni is still viewed as one of the most exciting moments in India's sporting history. 

As the winning six was hit, Ravi Shastri was doing commentary then, and he famously remarked, "Dhoni, finishes it off in style, India lifts the World Cup after 28 years".
As soon as the match-winning shot was hit, Tendulkar erupted with joy and had tears to see his dream finally being fulfilled.

Earlier this year, former Indian batsman Sachin Tendulkar's famous lap around the Wankhede Stadium after the 2011 World Cup win, titled 'Carried On the Shoulders Of A Nation', was voted the greatest Laureus Sporting Moment of the last twenty years.

The lap after the World Cup is still edged into everyone's hearts.

Playing in his last mega 50-over tournament, it was the last chance for Tendulkar to lift the coveted trophy.

Before the 2011 World Cup, Tendulkar had played five tournaments (1992,1996,1999,2003 and 2007), and he fell short every time.

The closest he came to winning the trophy was in 2003 as India made the finals under the leadership of Sourav Ganguly.

But the Men in Blue fell short in the finals against Australia.

Then in 2007, the biggest setback was in store for the legend has India bowed out of the tournament in the group stages.

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