Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 13,2020

Mumbai, Jun 13: Vasant Raiji, who was India's oldest first-class cricketer at 100, died in Mumbai in the wee hours of Saturday.

Raiji was 100 years old and is survived by his wife and two daughters.

"He (Raiji) passed away at 2.20 am in his sleep at his residence in Walkeshwar in South Mumbai due to old-age," his son-in-law Sudarshan Nanavati told PTI.

Raiji, a right-handed batsman, played nine first-class matches in the 1940s, scoring 277 runs with 68 being his highest score.

He made his debut for a Cricket Club of India team that played Central Provinces and Berar in Nagpur in 1939.

His Mumbai debut happened in 1941 when the team played Western India under the leadership of Vijay Merchant.

Raiji, also a cricket historian and chartered accountant, was 13 when India played its first Test match at the Bombay Gymkhana in South Mumbai.

Cricket icon Sachin Tendulkar and former Australian skipper Steve Waugh had paid a courtesy visit to Raiji at his residence in January when he had turned 100.

It has been learnt that the cremation will take place at the Chandanwadi crematorium in South Mumbai on Saturday afternoon.

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News Network
February 5,2020

Aukland, Feb 5: Striker Navneet Kaur scored a brace to guide the Indian women's hockey team to a convincing 3-0 win over New Zealand in the last game of its five-match tour here on Wednesday.

Navneet found the net in the 45th and 58th minutes, while Sharmila scored a field goal in the 54th minute as India drew curtains on the New Zealand tour on a bright note.

After a goalless opening two quarters, Navneet finally broke the deadlock for India in the 45th minute.

Sharmila then doubled the lead when she struck a powerful shot past the New Zealand goalkeeper in the 54th minute. Navneet found the net again just two minutes from the final hooter with a beautiful field strike.

India began the tour by thrashing New Zealand Development squad 4-0 before suffering close 1-2 and 0-1 defeats to the home senior team.

In penultimate game of the tour, skipper Rani's lone strike handed India a 1-0 win over Great Britain.

"...I am happy we produced three goals against New Zealand in the last match. This tour gave us a good insight about where we need to improve and one of the things is to create faster play than we do now," said India's chief Coach Sjoerd Marijne.

Commenting on his side's performance during the tour, Marijne said, "Sometimes we tend to keep the ball too long on the stick and then we create pressure. We need to avoid that by passing faster.

"On the defence side, we need to be a bit more calmer and need to improve our tackling. We will have a four week camp after a short break when we return home and we will be working on these points."

The Indian team will return home on February 7.

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Agencies
April 12,2020

London, Apr 12: Former Formula 1 legendary driver Stirling Moss died at the age of 90 on Sunday.

"All at F1 send our heartfelt condolences to Lady Susie and Sir Stirling's family and friends," Formula 1 said in a statement.

Often referred to as the greatest driver never to win the world championship, Moss contested 66 Grands Prix from 1951 to 1961, driving for the likes of Vanwall, Maserati and Mercedes, where he famously formed a contented and ruthlessly effective partnership with lead driver Juan Manuel Fangio.

In his 10-year-long stint at the tracks, Moss took 16 wins, some of which rank among the truly iconic drives in the sport's history - his 1961 victories in Monaco and Germany in particular often held up as all-time classics.

Moss won the 1955 Mille Miglia on public roads for Mercedes at an average speed of close to 100mph, while he also competed in rallies and land-speed attempts.

Following an enforced retirement from racing (barring a brief comeback in saloon cars in the 1980s) after a major crash at Goodwood in 1962, Moss maintained a presence in Formula 1 as both a sports correspondent and an interested observer, before retiring from public life in January of 2018.

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