Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
January 31,2020

New Delhi, Jan 31: Indian women's team captain Rani Rampal on Thursday became the first-ever hockey player to win the prestigious 'World Games Athlete of the Year' award.

The World Games announced the winner on Thursday after 20 days of polling by sports fans world-wide.

"Indian hockey superstar Rani is The World Games Athlete of the Year 2019! Huge congratulations!," the World Games said in a statement.

"With an impressive number of votes, 199,477, Rani is the clear winner of the Athlete of the Year race, where sports fans all over the world have voted for their favourite during 20 days of polling in January. All in all, over 705,610 votes were cast during the poll," it added.

Last year, India won the FIH Series Finals, and Rani was named Player of the Tournament. Under Rani's leadership, the Indian women's team qualified for just the third Olympic Games in its history.

"I dedicate this award to the entire hockey fraternity, my team and my country. This success has only become possible with the love and support from hockey lovers, fans, my team, coaches, Hockey India, my government, friends from Bollywood, fellow sportspersons and my countrymen who have continuously voted for me," said Rani, who was recently named among the Padma Shri awardees.

"Special thanks to FIH for nominating me for this prestigious award. Thank you to The World Games Federation for this recognition," she added.

Rani further said after a successful 2019, she is now looking forward to achieving greater heights with the national team in 2020, which also happens to be an Olympic year.

"It is my privilege and honour to win this award. It is always nice when your country recognises your effort. It is even better when the international sports community recognises it. Thank you so much to everyone who voted for me," she said.

"2019 was a great year for our team because we qualified for the 2020 Tokyo Olympic Games. As a team we want to make 2020 a great year!"

Rani, who has been a member of the national team since she was a 15-years-old, currently has more than 240 caps for India.

"Rani is an inspirational athlete, and a role model for many in India. It was amazing to see the support the Indians, even as high up as Mr Rijiju, the Minister of State, Youth Affairs and Sports, gave to her in this vote together with the Hockey fans all around the world. This is what sport is about: uniting people from different backgrounds and different countries," said International World Games Association President Jose Perurena.

The International Hockey Federation also congratulated Rani on being named for the award.

"Congratulations @imranirampal for becoming the first ever Hockey athlete to win the prestigious @TheWorldGames Athlete of the Year award!" the FIH, who nominated Rani for the award, said in its twitter handle.

"On behalf of FIH and the global hockey community, I would like to extend our warmest congratulations to Rani for having been voted The World Games Athlete of the Year 2019. This is an acknowledgement of her outstanding performances - together with her team-mates - and her dedication to hockey and her leadership," FIH CEO Thierry Weil said.

"This prestigious Award is also a great recognition for hockey globally. Furthermore, we are working hard for and looking forward to having Hockey 5s as a demonstration sport at The World Games 2021."

Congratulating Rani, Hockey India President Mohd Mushtaque Ahmad said, "This is a very proud moment for all of us. She is the first Indian athlete to win this award and through her achievements Rani has been able to draw a lot of attention towards women's hockey. Many people are aware of the team's recent accomplishments and I am confident this team is capable of winning larger goals and I wish Rani and the team best of luck this Olympic Year."

There were initially 25 nominees, male and female nominated by their respective sports federations, which was later reduced to 10 in the final round of public voting.

The FIH has recommended Rani's name for her outstanding performances and her ability to lead by example.

Karate star Stanislav Horuna of Ukraine was second behind Rani with over 92,000 votes and Canadian powerlifting world champion Rhaea Stinn was third.

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Agencies
August 2,2020

New Delhi, Aug 2: Batting great Rahul Dravid has attributed Chennai Super Kings' consistent run in the IPL to skipper Mahendra Singh Dhoni's instincts, game-smarts and the incredible amount of work that goes behind the scenes.

N Srinivasan, the former BCCI president and head of India Cements, which owns the CSK franchise, agreed that Dhoni is a man of instinct who doesn't believe in attending team meetings and going over data.

Both were speaking at a webinar organised by the Great Lakes Institute of Management.

"If you look at the success CSK has had, they've got really good access to data and they've got really good access to people behind the scenes and they've run cricket teams at the junior level," Dravid said at the webinar according to ESPNcricinfo.

The former India captain added, "They understand talent and they've obviously got a good scouting process in place. But, what they also have is a captain who really understands instincts.

"So, I mean, look, I know Dhoni quite well and I hope he hasn't changed, but I know Dhoni is probably not one to look at reams of data and statistics."

The Super Kings have won the lucrative tournament three times -- one less than Mumbai Indians -- and reached the knockouts in each of the 10 seasons they have been a part of.

Srinivasan also spoke about how Dhoni's instinct and judgement contributed to his team's success at a time when a lot of emphases is placed on data.

"We're awash with data just now. To give you an example, there are bowling coaches and in a T20 game, they play videos of every batsman whom they're going to come against and they see how he got out, what's his strength, what's his weakness etc.

"So, MS Dhoni doesn't attend this, he's a pure instinct man. The bowling coach, (head coach Stephen) Fleming will be there and everybody will be there, everyone is giving opinions, (but) he'll get up and go.

"In the context of instinct, he feels that okay he can assess a batsman or player on the field, that's his judgement. On the other hand, there is so much of data that is available to help a person also analyse. It's a very difficult line to draw (between data and instinct)."

Srinivasan also recalled how Dhoni once refused to take "one outstanding player" suggested by the franchise boss as that could have broken the team's cohesion.

"There was one outstanding player that we suggested to MS, he said: 'no sir, he will spoil the team'. The cohesion within the team is important and see in America, franchise-based sport has been there for such a long time," he said.

"In India, we're just starting and we're new to it. But we at India Cements have had a lot of experience running teams at junior levels."

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News Network
May 4,2020

May 4: Yuzvendra Chahal is among the best leg-spinners in international cricket right now but he can be more effective with better use of the crease, says former Pakistan spinner Mushtaq Ahmed.

Ahmed picked Chahal, Australia's Adam Zampa and Pakistan's Shadab Khan among the top leg-spinners in white-ball cricket.

"Chahal as been impressive. He is definitely among the top leg-spinners of the world. And I feel he would be more effective if he uses the crease a lot more," Ahmed said.

Ahmed, who has coached all around the world and is currently a consultant for his native team, said India's ability to take wickets in the middle-overs in the limited overs format through Chahal and Kuldeep Yadav has been a game-changer for them.

Both the wrist-spinners were brought into India's limited overs set-up following the 2017 Champions Trophy. Though, of late, both Chahal and Kuldeep havn't been playing together.

"He (Chahal) can go wide of the crease at times. You got to be smart enough to understand pitches. If it is a flat pitch, you can bowl stump to stump," said Ahmed, one of the best leg-spinners Pakistan has produced.

"If the ball is gripping, you can go wide of the crease because you can trouble even the best of batsmen with that angle. That way your googly also doesn't turn as much as the batsman expects and you end up taking a wicket."

Chahal has taken 91 wickets in 52 ODIs at 25.83 and 55 wickets in 42 T20s at 24.34. He is not a huge turner of the ball but uses his variations very effectively.

Ahmed also feels the likes of Chahal and Kuldeep have benefitted immensely from former captain M S Dhoni's advice from behind the stumps.

"You have got to be one step ahead of the batsman. You should know your field position as per the batsman's strength. I always say attack with fielders not with the ball. If you understand that theory, you will always be successful," the 49-year-old, who played 52 Tests and 144 ODIs, said.

"India has become a force to reckon with in all three formats as it uses its bowlers really well. Dhoni was a master at getting the best out of his bowlers in limited overs cricket and now you have Virat Kohli."

He also said the art of leg-spin remains relevant more than ever.

"You need leg-spinners and mystery spinners in your team as they have the ability to take wickets at any stage of the game. I see a lot of them coming through in the next 10-15 years.

"Most batsmen now like playing express pace but with a good leg-spinner in the team, you are always in the game," added member of the 1992 World Cup-winning squad.

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