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Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 3,2020

Colorado, Jun 3: Formula One boss Chase Carey has said that races will go ahead even if a driver tests positive for coronavirus.

His remarks come as organisers revealed a revised 2020 calendar and the schedule for the first eight races was put in the public domain.

"An individual having been found with a positive infection will not lead to a cancellation of a race. We encourage teams to have procedures in place so if an individual has to be put in quarantine, we have the ability to quarantine them at a hotel and to replace that individual," the official website of Formula One quoted Carey as saying.

"Some things we'd have to talk through and work through. The array of 'what ifs' are too wide to play out every one of them, but a team not being able to race would not cancel the race. I do not think I could sit here and lay out the consequences," he said.

Carey added the organisers will be having the necessary procedures in place so that the race does not get cancelled if a driver ends up testing positive for coronavirus.

"But we will have a procedure in place that finding infection will not lead to a cancellation. If a driver has an infection, teams have reserve drivers available," Carey said.

"We would not be going forward if we were not highly confident we have necessary procedures and expertise and capabilities to provide a safe environment and manage whatever issues arrive," he added.

The Formula One 2020 season will be beginning with the Austrian Grand Prix in July.

F1 currently expects the opening races to be closed events but hopes that fans will be able to attend again when it is safe to do so.

The season will kick off with the Austrian Grand Prix at the Red Bull Ring on July 5, followed a week later by a second race on the same track.

The Hungarian Grand Prix will follow a week after that, before a break. There will be then two back to back races at Silverstone, followed by the Spanish Grand Prix in Barcelona.

The Belgian Grand Prix will follow that, with the Italian Grand Prix at Monza a week later on September 6.

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News Network
January 28,2020

Gibraltar, Jan 28: Young Indian Grand Master R Praggnanandhaa pulled off a huge upset, beating former world champion Veselin Topalov in the sixth round of the 18th Gibraltar chess festival to record his fifth straight win here.

The 14-year-old Chennai lad needed just 33 moves to put it across the Bulgarian. He had started with a loss against compatriot P V Nandhidhaa but since then he has been on a winning spree.

Praggnanandhaa, who recently won the world under-18 title, said: "It was very tough to prepare against him."

He is in second spot on five points with six other players and will take on Chinese GM Wang Hao in the seventh round.

Seventeen-year-old Russian GM Andrey Esipenko jumped to sole lead with 5.5 points with a win over Georgia's Ivan Cheparinov

The Russian player would be unpaired in the seventh round as he decided to take a bye.

A bunch of players including Indians — B Adhiban, K Sasikiran, Shardul Gagare, Karthikeyan Murali, SL Narayanan — are in joint third place with 4.5 points.

Adhiban beat Gabriel Flom, while D Gukesh, the world's second youngest Grand Master ever, defeated Martin Percivaldi to move to four points.

Also winning were Karthikeyan Murali against Qi B Chen and Gagare over France's Maxime Lagarde.

Top-seed Shakhriyar Mamedyarov's moderate run continued as he was held to a draw by GM Aryan Chopra.

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Agencies
August 1,2020

Colombo, Aug 1: Former India all-rounder Irfan Pathan has expressed his interest in playing the inaugural edition of the Lanka Premier League (LPL), scheduled to start from August 28.

Pathan is among 70 foreign players to have shown interest in playing the LPL, ESPNcricinfo reported.

It is believed that Pathan has taken permission from the Board of Control for Cricket in India (BCCI) to take part in the competition. 

BCCI doesn't allow active players to participate in other T20 leagues but Pathan announced his retirement in January this year.

Former swashbuckling all-rounder Yuvraj Singh also played in a foreign league last year. He played for Maratha Arabians in the T10 League in Abu Dhabi.

According to ESPNcricinfo, Pathan will now be put in a player draft unless one of the five franchises choose him to be a marquee player. The details of the draft, and the franchise owners, are yet to be finalised and announced. 

Sri Lanka Cricket (SLC) is also waiting on some government clearances even as it decides on franchise owners. The five franchises will represent Colombo, Kandy, Galle, Dambulla and Jaffna.

On Monday, SLC Executive Committee granted approval for the tournament.

"The 23 match League will be played on the four international venues of R Premadasa International Cricket Stadium, Rangiri Dambulu International Cricket Stadium, Pallekele International Cricket Stadium and Suriyawewa Mahinda Rajapakse International Cricket Stadium. Five teams named after the cities of Colombo, Kandy, Galle, Dambulla and Jaffna will participate in the League," SLC said in a statement on Monday.

Sri Lanka has controlled the spread of COVID-19 better than many other cricket-playing nations.

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