Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 8,2020

New Delhi, Apr 8: Former Pakistan pacer Shoaib Akhtar on Wednesday proposed a three-match ODI series against arch-rivals India to raise funds for the fight against the Covid19 pandemic in both the countries.

The two nations have not played a full-series since 2007 due to the terrorist attacks on India by Pakistan-based outfits and the resultant diplomatic tension. They only play each other in ICC events and Asia Cup.

"In this time of crisis, I want to propose a three-match series in which for the first time, the people of neither country would be upset at the outcome of the games," Akhtar told PTI from Islamabad.

"If Virat (Kohli) scores a hundred, we will be happy, if Babar Azam scores a hundred, you will be happy. Both teams will be winners irrespective of whatever happens on the field," he said.

"You are bound to get massive viewership for the games. For the first time, both countries will play for each other. And whatever funds are generated through this can be donated equally to the government of India and Pakistan to fight this pandemic," added the 44-year-old.

No idea of logistics

With both countries in a lockdown amid the fast-spreading pandemic, the games can only be organised when things improve. However, Akhtar feels the sooner they are held, the better it would be but could not tell how the logistics of such an initiative would be worked out.

"Everyone is sitting at home at the moment, so there will be a massive following for the games. May be not now, when things start improving, the games could be organised at a neutral location like Dubai. Chartered flights could be arranged and the matches could he held.

"The whole world will tune into it, so much money can be raised to deal with this crisis. In difficult times, the character of the nation comes forward."

Start of a new era?

"It could even lead to resumption of bilateral cricketing ties and relations of both countries improve diplomatically. You never know," said the 'Rawalpindi Express'.

In these extraordinary times, Akhtar feels both countries should help each other. "We can only propose the matches. The rest is up to the authorities (to decide)."

India cricketers Yuvraj Singh and Harbhajan Singh were recently trolled for asking their social media followers to donate to Shahid Afridi's charity foundation which is doing its bit in Pakistan's fight against the deadly virus.

"It was inhuman to criticise them. It is not about countries or religion at the moment, it is about humanity," he opined.

India memories

Akhtar has spent a lot of time in India as a commentator. He fondly recalled his days in Mumbai during the World T20 in 2016, the last time he came to India for work.

"I am forever grateful about the love I have received from the people of India. For the first time I am revealing this, whatever I used to earn from India, I made a significant amount there, thirty percent of it, I used to distribute among the low income staff who used to work with me in the TV," he remembered.

Akhtar used to visit the city's slum areas with his face covered to hand out financial help to elder women there.

"From drivers, runners to my security guys. I took care of a lot of people. I was like if am earning from this country, I have to help my colleagues also.

"I also remember visiting slums of Dharavi and Sion in the wee hours to meet people I worked with," added Akhtar.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 19,2020

Geneva, Mar 19: Regional Olympic officials are rallying around the IOC and have backed its stance on opening the Tokyo Games as scheduled, as direct criticism from gold medalist athletes built amid the coronavirus outbreak.

Leaders of continental Olympic groups praised the IOC after a conference call Wednesday to update them on coronavirus issues four months before the opening ceremony in Tokyo on July 24.

"We are living through an unpredictable crisis and as such, it is important that we have one policy, expressed by the IOC, and we follow that policy in unison," the Italy-based European Olympic Committees said.

However, when the International Olympic Committee published an interview with its president, Thomas Bach, after a separate call with athlete representatives, it prompted a four-time Olympic champion to urge postponing the games.

Bach acknowledged that many athletes were concerned about qualifying events being canceled, but noted that there were still four months to go until the games are set to be opened.

"We will keep acting in a responsible way in the interests of the athletes," Bach said.

British rowing great Matthew Pinsent wrote on Twitter that the comments from Bach, his former IOC colleague, were "tone deaf."

"The instinct to keep safe (not to mention obey govt instructions to lock down) is not compatible with athlete training, travel and focus that a looming Olympics demands of athletes, spectators organisers," Pinsent wrote.

Responding to the criticism from Hayley Wickenheiser, a four-time Olympic hockey gold medalist, the IOC said it was "counting on the responsibility and solidarity of the athletes."

Members reinforce faith in IOC

The IOC repeated its steadfast stance after a conference call with sports governing bodies, many of which have not completed qualification events for Tokyo.

"There is no need for any drastic decisions at this stage; and any speculation at this moment would be counter-productive," the IOC said.

That message was repeated after Wednesday's conference call by IOC executive board member Robin Mitchell, the interim leader of the group of national Olympic bodies known as ANOC.

"We share the view that we must be realistic, but not panic," Mitchell said in a statement released by the IOC on behalf of the Oceania Olympic group.

Offering unanimous support for the IOC's efforts to resolve qualification issues, the 41-nation Pan-American group noted challenges facing potential Olympians.

Australian Olympic Committee chief executive Matt Carroll said his organized recognized there was a global health crisis, but equally was assured by the IOC that the games would go ahead.

"We recognize people are suffering -- people are sick, people are losing jobs, businesses are struggling amid enormous community uncertainty. Things are changing everyday and we all must adapt," Carroll said.

"We owe it to our Australian athletes to do everything we can to ensure they will participate with the best opportunity in those Games."

Australia's team delegation leader said the focus now was "moving to the planning of our pre-Games preparation to ensure we get our athletes to the Games healthy, prepared and virus free."

"Clearly that is a major challenge for all National Olympic Committees," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 2,2020

Mount Maunganui, Feb 2: India registered a rare 5-0 whitewash against New Zealand after notching up a seven-run win in the fifth and final T20 International at Bay Oval here on Sunday.

Electing to bat, India posted 163 for three, riding on Rohit Sharma's 60 off 41 balls and a 33-ball 45 from K L Rahul.

The visitors then restricted the hosts to 156 for nine with Jasprit Bumrah claiming three wickets for 12 runs.

Chasing the target, the Black Caps were tottering at 17 for three in 3.2 overs.

Tim Seifert (50) and Ross Taylor (53) then added 99 runs for the fourth wicket as New Zealand recovered to 116.

Seifert clobbered a 30-ball 50 studded with five fours and three sixes, while Ross Taylor hit two sixes and five fours in his 47-ball 53-run innings.

However, once Seifert was dismissed in the 13th over, the hosts suffered a collapse, losing five wickets, including Taylor, for 25 runs to loss the plot in the end.

Brief Score:

India: 163 for 3 in 20 overs (Rohit Sharma 60; S Kuggeleijn 2/25)    

New Zealand: 156 for 9 in 20 overs (Ross Taylor 53, Tim Seifert 50; Jasprit Bumrah 3/12).

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.