Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 15,2020

Melbourne, Jun 15: Star Indian all-rounder Ravindra Jadeja is the best fielder in the game right now, according to Australian batting star Steve Smith, who also rated KL Rahul as the most impressive among the younger crop.

Smith, who answered questions sent in by his fans on Instagram on Sunday, also said the Indian Premier League is his favourite tournament to play in.

Jadeja known for his quick and sharp fielding tactics has earned praise from several former players and respect from the current stars and Smith is no different.

Asked who the best fielder in the current lot of players Smith simply replied stating it was Jadeja.

When quizzed about which Indian player has impressed him the most, the Australian batting mainstay said: "KL Rahul. Very good player!"

Rahul, who has played 36 Tests, 32 ODIs and 42 T20Is for Indian, has become a regular member of the national team in white-ball cricket. Besides showcasing his skills with the willow, Rahul also bears the responsibility of being the wicketkeeper in the limited overs format.

Asked Mahnedra Singh Dhoni, Smith responded saying the former Indian skipper is a "Legend! Mr Cool". While he called the current captain Virat Kohli a "freak" when it comes to batting ability.

The Rajasthan Royals batsman, who rated his first innings his 144 at Birmingham in the first Ashes Test last year as his favourite Test knock till date, said the Indian Premier League (IPL) is his favourite tournament.

"Tough to beat the IPL. Playing with and against the best players from around the world."

India is scheduled to travel to Australian for a full series later the year and the 31-year-old said : "Can''t wait. Going to be awesome."

Asked about his opinion on India batting great Rahul Dravid, Smith said "what a lovely gentleman and seriously good player."

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News Network
April 21,2020

New Delhi, Apr 21: India skipper Virat Kohli on Tuesday said people seem to have become more compassionate while coping with the COVID-19 pandemic and hoped the sense of gratitude towards frontline workers like doctors and police personnel remains even after the crisis is over.

Speaking in an online class organised by "Unacademy", Kohli and his actor wife Anushka Sharma spoke at length about the challenges they faced before tasting success.

"The one positive out of this crisis that we as a society have become more compassionate. We are showing more gratitude to the frontline workers in this war, be it police personnel, doctors or nurses.

"I hope it stays this way even after we overcome this crisis," said Kohli with Sharma seated next to her.

Kohli said the pandemic has taught the world a very important lesson.

"Life is unpredictable. So, do what makes you happy and not get into comparisons all the time. People have a choice now how to come out of this phase. Life is going to be different after this," said the skipper.

For Sharma, the pandemic has forced people to care about the basics in life.

"There is a learning in all of this. Nothing happens without a reason. If the frontline workers were not there, we would not have access to basics," she said..

"This has taught us that no one is special than the other. Health is everything. We are more connected as a society now," she added.

During the session, Kohli was asked about the moment when he felt most helpless.

"I felt nothing was working for me when I was not picked for the state team initially. I cried the whole night and asked my coach 'why did I not get selected'?" he responded.

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News Network
April 12,2020

New Delhi, Apr 12: As devotees across the world celebrate Easter today, former Sri Lanka skipper and current Marylebone Cricket Club (MCC) president Kumar Sangakkara on Sunday condoled the demise of people who lost their lives during last year's Easter Sunday bombings in Sri Lanka and said someone must seek answers to the questions which still remain unresolved.

"A year on we all share the pain of the families grieving lives lost, we stand with you and for you. We remember. So many questions still unanswered, but answer them someone must," Sangakkara tweeted.

On April 21, 2019, multiple blasts ripped through Sri Lanka when the Christian community was celebrating Easter Sunday.
The explosions rattled churches and high-end hotels across the country, killing 258 people and injuring over 500.

A local terror group called National Thowheeth Jama'ath had claimed responsibility for the devastating attacks.

The island nation was put under a state of emergency for a period of four months from April to August.

The Sri Lankan police had then said that 293 suspects were arrested in connection with the Easter Sunday bombings in the island country in April.

This year, most of the devotees would be offering the prayers from their homes as mass gatherings have been suspended in most countries due to the ongoing coronavirus pandemic.

Easter marks the resurrection of Jesus Christ following his crucifixion on Good Friday. It also marks the culmination of Lent, a 40-day period of fasting and penance.

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