Deepika becomes brand ambassador of Indian Psychiatric Society

August 25, 2016

New Delhi, Aug 24: Bollywood actress Deepika Padukone, who herself battled depression, has joined hands with the Indian Psychiatric Society as its brand ambassador to spread awareness about mental health and help reduce the stigma associated with its ailments.

deepikaThe Society, founded in 1947, today said it recently entered into a partnership with Deepika's Bengaluru-based non-profit foundation, the Live Love Laugh Foundation (TLLLF), and they would jointly develop outreach programmes to highlight the urgent mental health challenges that India faces.

"Mental health of Indian citizens is a large and growing challenge for the country and the more resources we have to combat this issue, the better the chances that those who need help can secure the support they need.

"The Live Love Laugh Foundation and Indian Psychiatric Society have a shared vision to make mental health a priority for the government and for society at large. I am very pleased to support the activities of the Indian Psychiatric Society in my role as their brand ambassador," Deepika said.

She has offered her support on "pro bono basis", the foundation quoted her as saying in a statement.

The 30-year-old actress has been vocal about her struggle with mental anxiety and depression a few years ago, and last year had shared the experiences with media.

"We needed a person who could advocate the issues associated with mental health especially the stigma, and we are happy that Deepika has agreed to become our brand ambassador, which would help take the Society's mission forward, ie to spread awareness and reduce societal stigma," Indian Psychiatric Society President Dr G Prasad Rao told PTI.

"As per a latest published study, in India, about 5 per cent of the total population suffers from major or minor depression, 2-2.5 per cent from bipolar disorder and about 1 per cent from schizophrenia, while 15 per cent are suffering from mental anxiety disorder," Rao said.

He said that as part of the agreement with TLLLF, the Indian Psychiatric Society will assist it in the nationwide roll-out of a sensitisation program on mental health for doctors called 'Together Against Depression.'

"The programme, conducted in collaboration with the Indian Medical Association, commenced in May with a 'webinar' for doctors, from various specialities, and had nearly 2,000 participating doctors. The aim is to expand it to 5,000 doctors, by the end of this financial year," he said.

Rao said "most of the psychiatric disorders are found in the adolescent age group, and we hope Deepika's presence would give a boost to our drive".

India is home to the largest number of mental health patients in the world with at least 50 million Indians estimated to be undergoing depression at any one point in time, Rao claimed.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 19,2020

New Delhi, Feb 19: Deepika Padukone on Wednesday shared her much-awaited first look from the upcoming sports-drama '83' as Romi Dev, wife of cricket stalwart Kapil Dev. The actor also penned a message expressing gratitude for the iconic role.

The 'Chhapaak' actor shared the still on Twitter along with a caption that reads, "To play a small part in a film that captures one of the most iconic moments in sporting history has been an absolute honour!83 for me is an ode to every woman who puts her husband's dream before her own..."

In the absorbing first look, Deepika is seen sharing a smile along with Ranveer Singh, she is also seen sporting short hair. The star is seen wearing a high-neck top, while Ranveer is wearing team India's official blazer.

Previously, Ranveer shared the teaser of the flick in an event, which gave a glance of the lead characters of the flick featuring Tahir Raj Bhasin as Sunil Gavaskar, Jiiva as K Srikkanth, Saqib Saleem as Mohinder Amarnath, Jatin Sarna as Yashpal Sharma, Chirag Patil as Sandeep Patil, Dinker Sharma as Kirti Azad and Nishant Dahiya as Roger Binny, Harrdy Sandhu as Madan Lal, Sahil Khattar as Syed Kirmani, Ammy Virk as Balwinder Singh Sandhu and Addinath M Kothare as Dilip Vengsarkar, Dhairya Karwa as Ravi Shashtri and R Badree as Sunil Valson along with Pankaj Tripathi as PR Man Singh.

'83' is being co-produced by Madhu Mantena, Sajid Nadiadwala, and Reliance Entertainment. Helmed by Kabir Khan, the movie is slated for release on April 10.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 11,2020

Mar 11: The shooting of Radhe: Your Most Wanted Bhai has been completed, and the film will now release on schedule.

If one recalls, the film went on the floors in the first week of November 2019 and was supposed to be Salman’s fastest completed film. However, the movie faced a variety of roadblocks — It was first to be wrapped in the first week of February, “But Salman went off to his Panvel farmhouse after the release of Dabangg 3 and spent a while there ushering in his birthday,” a source reveals.

“Then, the extension of the show Bigg Boss 13 by five weeks also turned out to be another speed breaker. Then, Salman wanted to make sure that the film was being made as good as what his audiences wanted on Eid. He made sure that his director Prabhudeva got what he wanted from the performers and didn’t want to rush him.

"Additionally, the Azerbaijan schedule of the film also got cancelled as Salman did not want to take any chances with the cast and crew with the lurking Covid 19, and rescheduled the shoot in India. This is now complete, barring any patchwork that might emerge later,” our source adds.

Radhe is slated to be an Eid release, which will clash with Akshay Kumar’s Laxmmi Bomb.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 14,2020

Mumbai, Mar 14: Animal Planet has announced a new documentary "The Zoo: COVID-19 And Animals", which seeks to explore the effects of coronavirus on animals.

The special will see Dave Salmoni, Animal Planet’s big cat expert, talking to a number of experts, from the World Health Organization to wildlife biologists, in order to find out how COVID-19 is affecting animals and what pet owners can do to safeguard them.

The issue came to forefront when a four-year-old Malayan tiger tested positive for COVID-19 at Bronx Zoo in New York.

The documentary will feature chief veterinarian of Bronx Zoo, who will give an update on the big cats and their treatment, and also Dr Peter Embarek from WHO's COVID-19 Task Force, who works particularly on all aspects of the virus related to animals.

In a statement, Salmoni said, "When news about Nadia the tiger came out the questions immediately began; what about my pets? How do I keep my animals and family safe? We’re going to answer these questions and more through this documentary."

"We're speaking to a wide range of experts from the World Health Organization, to wildlife biologists, to veterinarians. We are at war with this disease and so we get down to the nitty-gritty, and discuss practical questions about daily lives with our pets," he added.

Sai Abishek, Director – Content, Factual & Lifestyle Entertainment – South Asia, Discovery, said, "We have been the forefront of busting myths around novel coronavirus with international documentaries. With this latest film, we take a hard look at how animals are being treated during such a crisis and the safety measures that can be taken to keep both, the people and their pets healthy."

"The Zoo: COVID-19 And Animals" will premiere on May 17 on Animal Planet, Animal Planet HD and Discovery Plus app.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.