Deepika becomes brand ambassador of Indian Psychiatric Society

August 25, 2016

New Delhi, Aug 24: Bollywood actress Deepika Padukone, who herself battled depression, has joined hands with the Indian Psychiatric Society as its brand ambassador to spread awareness about mental health and help reduce the stigma associated with its ailments.

deepikaThe Society, founded in 1947, today said it recently entered into a partnership with Deepika's Bengaluru-based non-profit foundation, the Live Love Laugh Foundation (TLLLF), and they would jointly develop outreach programmes to highlight the urgent mental health challenges that India faces.

"Mental health of Indian citizens is a large and growing challenge for the country and the more resources we have to combat this issue, the better the chances that those who need help can secure the support they need.

"The Live Love Laugh Foundation and Indian Psychiatric Society have a shared vision to make mental health a priority for the government and for society at large. I am very pleased to support the activities of the Indian Psychiatric Society in my role as their brand ambassador," Deepika said.

She has offered her support on "pro bono basis", the foundation quoted her as saying in a statement.

The 30-year-old actress has been vocal about her struggle with mental anxiety and depression a few years ago, and last year had shared the experiences with media.

"We needed a person who could advocate the issues associated with mental health especially the stigma, and we are happy that Deepika has agreed to become our brand ambassador, which would help take the Society's mission forward, ie to spread awareness and reduce societal stigma," Indian Psychiatric Society President Dr G Prasad Rao told PTI.

"As per a latest published study, in India, about 5 per cent of the total population suffers from major or minor depression, 2-2.5 per cent from bipolar disorder and about 1 per cent from schizophrenia, while 15 per cent are suffering from mental anxiety disorder," Rao said.

He said that as part of the agreement with TLLLF, the Indian Psychiatric Society will assist it in the nationwide roll-out of a sensitisation program on mental health for doctors called 'Together Against Depression.'

"The programme, conducted in collaboration with the Indian Medical Association, commenced in May with a 'webinar' for doctors, from various specialities, and had nearly 2,000 participating doctors. The aim is to expand it to 5,000 doctors, by the end of this financial year," he said.

Rao said "most of the psychiatric disorders are found in the adolescent age group, and we hope Deepika's presence would give a boost to our drive".

India is home to the largest number of mental health patients in the world with at least 50 million Indians estimated to be undergoing depression at any one point in time, Rao claimed.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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News Network
January 8,2020

Jan 8: Bollywood star Deepika Padukone on Tuesday visited the Jawaharlal Nehru University (JNU) to express solidarity with the students who were attacked by a mob, but she did not address the crowd.

The actor reached the university campus at around 7.40 pm and attended a public meeting, called by JNU Teacher's Association and JNUSU in response to Sunday's attack on students and teachers by a masked mob armed with sticks and rods.

Deepika stood as former JNUSU president Kanhaiya Kumar was raising azaadi slogans and left by the time current president Aishe Ghosh started speaking.

The actor's decision to not address the crowd prompted Ghosh to comment, "when you are in a position, you should speak up".

"There are many people in Bollywood who do not put forth their views when they are not be aired. They are considered role models. I appeal to them: Make inspiring films after something has happened but when you are in that position, also talk about the story that is currently happening," she said.

Later, Ghosh said that Deepika expressed solidarity with the JNU students.

Deepika is in the capital to promote her upcoming release, Meghna Gulzar-directed "Chhapaak".

On Monday, the 34-year-old actor told a news channel that she feels proud that people have come out and raised their voice without fear, in reference to the protests against the amended Citizenship Act, the National Register of Citizens and violence in JNU.

"I feel proud to see that we aren't scared to express ourselves... I think the fact that we are thinking about the country and its future.... Whatever may be our point of view, it's nice to see," Deepika told NDTV India.

"I feel proud about it that people are coming out -- be it on the streets or wherever they are -- they are raising their voice and expressing themselves as it is important. If we want to see a change in life and society, it is important that a point of view be put forward," she added.

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News Network
February 6,2020

Feb 6: The Income Tax Department on Thursday recovered Rs 65 crores from the residence of Tamil actor Joseph Vijay's financer in Chennai during raids which were carried out in the connection with an alleged tax evasion case linked to AGS Cinemas, said sources.

The department is conducting raids and surveys at Actor Vijay, Financer and Producer Anbu Chezhiyan residences.

Around 38 premises have been covered in the raid.

According to IT sources the counting of money is still on so there are chances that the amount will rise. Vijay's wife was at Chennai home when IT sleuths carried out a raid at his residence.

Speaking on the reports of the Actor being intervened during the shooting of the film, the income tax official said, "Actor Vijay was not picked up between his shooting as reported in some media reports."

The actor was shooting for his upcoming film "Master in Neyveli" when he received the news of the raid.

"Actor Vijay had cut short his shooting and returned to his home immediately after getting the news of raids, now the officials are ready to facilitate him to continue his shooting if he wishes to," sources from Income Tax told news agency.

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