Deepika Padukone's brand value is highest among Bollywood stars

Agencies
January 11, 2019

New Delhi, Jan 11: As per a leading website, Bollywood's leading lady Deepika Padukone scores the highest brand value among Bollywood stars.

By all accounts, the brand value of India’s top celebrities and their level of engagement with a plethora of products and brands have been increasing over the years.

Deepika Padukone has secured a top position and becomes the only Bollywood actress with a brand worth of 102.5 million dollar, leaving behind all male celebrities.

In 2018, Deepika is the undisputed leader among Bollywood celebrity brands and has truly emerged as the queen of Bollywood Deepika began the year with a bang with the magnum opus 'Padmaavat'.

The actress not only won the hearts of the audience but also garnered rave reviews for her apt portrayal of Rani Padmini. As her film 'Padmaavat' entered the 300 crore club earlier this year, Deepika became the only actress to have shouldered a woman-led film to the coveted club. 

Deepika reclaimed her throne of the sexiest Asian Woman on the planet as the renowned UK based newspaper Eastern Eye crowned the actress in their annual list. 

Bagging the position for the second time in three years, Deepika has achieved the title soon after her marriage.

Emerging as the only woman to win a spot in the top five list of the richest Indian celebrities by Forbes, Deepika Padukone has set new precedents. 

Deepika is not only the highest paid actress in Bollywood currently but also the most commercially viable actress. 

Sizzling on the cover of GQ for the December edition, Deepika Padukone graced the first magazine after her wedding. The pictures have been soaring the temperatures owing to her oozing sexiness. 

Currently, Deepika is gearing up for her next film 'Chhapaak' based on true story of acid attack survival directed by Meghna Gulzar. 'Chhapaak' will be co-produced by Deepika Padukone.

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News Network
April 29,2020

Mumbai, Apr 29: Irrfan Khan, one of India's finest and most versatile actors, lost his battle with a rare form of cancer and died in a Mumbai hospital on Wednesday, a statement from his family said. He was 54

Irrfan, who was diagnosed with neuroendocrine tumour in 2018, is survived by his wife Sutapa and his sons Babil and Ayaan.

It is the second tragedy for the family in less than a week. The ?Maqbool? actor lost his mother, 95-year-old Saeeda Begum, in Jaipur just four days ago and could not attend the funeral because of the nationwide lockdown.

Irrfan, that rare actor who straddled multiple worlds, making his mark in both international and Indian cinema in roles intense and light-hearted, was admitted to the intensive care unit of the Kokilaben Dhirubhai Ambani Hospital with a colon infection

?It's saddening that this day, we have to bring forward the news of him passing away. Irrfan was a strong soul, someone who fought till the very end and always inspired everyone who came close to him. After having been struck by lightning in 2018 with the news of a rare cancer, he took life soon after as it came and he fought the many battles that came with it,? the statement from his family said

?Surrounded by his love, his family for whom he most cared about, he left for heavenly abode, leaving behind truly a legacy of his own. We all pray and hope that he is at peace. And to resonate and part with his words he had said, 'As if I was tasting life for the first time, the magical side of it',? it added.

The news of his death was first confirmed by his "Piku" director Shoojit Sircar who sent his condolences to the family and doffed his hat to the actor's fighting spirit

"My dear friend Irfaan. You fought and fought and fought. I will always be proud of you.. we shall meet again.. condolences to Sutapa and Babil.. you too fought, Sutapa you gave everything possible in this fight. Peace and Om shanti. Irfaan Khan salute," the director said on Twitter.

Irrfan's death came the morning after news that he had been admitted to the ICU with a colon infection.

The self-effacing National Award winner, who acted in films as diverse as ?Life of Pi?, ?The Namesake? and ?Haasil?, had stayed away from the public eye after his diagnosis in 2018 when he went to the UK for treatment.

He returned home in 2019 and shot for "Angrezi Medium", the sequel to his 2017 hit "Hindi Medium". However, his health condition prevented him from promoting the movie, which hit the theatres in March just before the lockdown that began on March 25.

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News Network
July 16,2020

Washington, Jul 16: Actor Chris Evans, better known as 'Captain America', made a six-year-old boy's day by sending him a personalised video message lauding his heroic act of saving his younger sister from a dog attack.

According to The Hollywood Reporter, the aunt of the young boy (Bridger Walker from Cheyenne) posted on Instagram the story of how the boy saved his sister on July 9 and was horribly injured in the process.

She shared the story on the photo-sharing platform on Sunday and also posted few photos featuring the brother-sister duo as well as pictures of the injuries on Walker's face.

"After receiving 90 stitches (give or take) from a skilled plastic surgeon, he's finally resting at home," wrote the aunt (Nikki Walker).
"We love our brave boy and want all the other superheroes to know about this latest hero who joined their ranks," she added.

Moved by the young boy's story, Evans made a direct video message appreciating the boy for what he did, and how he is no less than a superhero.

He also promised to send the young kid an authentic 'Captain America' shield as a reward for his selfless, heroic act.

Evans' video message to the young boy was shared by the aunt on her Instagram profile.
In the video, Evans is saying, "Pal, you're a hero, what you did was so brave, so selfless -- your sister is so lucky to have you as a big brother.

Your parents must be so proud of you," Evans said in a video message that the family shared Wednesday. "Keep being the man you are, we need people like you. Hang in there, I know recovery might be tough, but based on what I've seen, I don't think there's much that can slow you down."

Towards the end, the 39-year-old actor told the boy he was sending the 'Captain America' shield to him, as the world needs more bravehearts like the little boy.

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News Network
March 21,2020

Mar 21: The novel coronavirus outbreak in the country may have brought the ever-bustling film industry to a halt but it hasn't stopped Bollywood celebrities from utilising their massive online influence to entertain their followers as well as engage them in fitness, dance and yoga routines.

According to the Health Ministry, the coronavirus cases in India rose to 258 on Saturday after 35 fresh cases were reported in various parts of the country.

As the government encourages more social distancing, people from the film fraternity are finding ways to connect to people and ensure their self-isolation isn't wasted.

On Sunday, actor Shilpa Shetty will hold a special live fitness session across digital platforms for people to follow from home.

"In times like these, it's important to stay fit, active, and healthy. Join me on Sunday, 22nd March at 4:00 pm IST as I go LIVE on Instagram-Facebook-Helo (@theshilpashetty) and on the @ShilpaShettyApp to show you some beneficial and helpful yoga asanas.

"You can watch, learn, and practice it from the comfort of your homes. Remember, staying indoors shouldn't be an excuse for deviating from your fitness routine," the actor wrote in an Instagram post.

Online yoga and fitness programs are picking up steam, with many celebrities pitching in.

On Saturday, actor Tamannah Bhatia went live with Diva Yoga, a studio part of a larger yoga ecosystem called SARVA, where she participated in a one-hour virtual yoga class, to encourage people to pursue their fitness goals.

Malaika Arora, co-founder of the yoga studio, told news agency that as the world fights a public health crisis, "we must do our best to stay calm and safe."

"There is also a need to boost our immunity levels even if it means continuing our workout from home. The live sessions being conducted on the Diva Studios Instagram handle and immunity boosting modules being shared on the SARVA app and website are aimed at this.

"Our instructors will offer guided lessons every day... for everyone’s benefit. I encourage people to join in and be responsible for your own health. When you are fit and healthy, you can help others in a better manner. It is these small steps that will lead to a better outcome," she said.

With everything coming to a standstill, choreographer Terence Lewis has also figured out an alternate avenue to reach out to his students: through online classes.

As of now, those who are not his students do not have the access to it, but Lewis said that's going to change soon.

"In few days, we will be starting online dance tutorials for people who have no access and means to be a part of our institute directly. Since, we do not have any branches, neither do I believe in having one, we directly teach from our original space in Andheri.

"Here we have instructors who have learnt from me and is the only legit institute we have hence, we'll think of doing the online classes as way of engaging with people who are far away from us," Lewis told PTI.

As shootings of movies, TV shows and web series stand suspended till March 31, casting director and actor Abhishek Banerjee is encouraging artistes to send self tapes from their homes.

"We are encouraging that to minimise human to human contact and audition spaces. Some actors are known to us, some unknown. It's very difficult to track anybody's health of you don't know the person. So it's easier to see the self tapes and keep shortlisting them and maybe we will call them again for a proper audition when everything is alright," he said.

The process of recording a self audition, according to the "Stree" actor, isn't easy.

"Full marks and respect for actors who are sending the self tapes because audition process takes a lot of efforts and to do that alone, without any help in isolation, without cues, it's commendable."

Banerjee, who runs Casting Bay, a leading casting studios, along with his friend Anmol Ahuja, said on an average, any big casting office had around 100-150 footfalls everyday, which has now come to a griding halt.

"The minute the government decided, we stopped all auditions too. Everything is on a standstill now. The production houses have asked us to hold on the auditions and projects. The major worry is that many actors will have date issues now. Once everything opens in April, let's see how to tackle that. It'll be a very difficult situation," he added.

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