Deepika Padukone's brand value is highest among Bollywood stars

Agencies
January 11, 2019

New Delhi, Jan 11: As per a leading website, Bollywood's leading lady Deepika Padukone scores the highest brand value among Bollywood stars.

By all accounts, the brand value of India’s top celebrities and their level of engagement with a plethora of products and brands have been increasing over the years.

Deepika Padukone has secured a top position and becomes the only Bollywood actress with a brand worth of 102.5 million dollar, leaving behind all male celebrities.

In 2018, Deepika is the undisputed leader among Bollywood celebrity brands and has truly emerged as the queen of Bollywood Deepika began the year with a bang with the magnum opus 'Padmaavat'.

The actress not only won the hearts of the audience but also garnered rave reviews for her apt portrayal of Rani Padmini. As her film 'Padmaavat' entered the 300 crore club earlier this year, Deepika became the only actress to have shouldered a woman-led film to the coveted club. 

Deepika reclaimed her throne of the sexiest Asian Woman on the planet as the renowned UK based newspaper Eastern Eye crowned the actress in their annual list. 

Bagging the position for the second time in three years, Deepika has achieved the title soon after her marriage.

Emerging as the only woman to win a spot in the top five list of the richest Indian celebrities by Forbes, Deepika Padukone has set new precedents. 

Deepika is not only the highest paid actress in Bollywood currently but also the most commercially viable actress. 

Sizzling on the cover of GQ for the December edition, Deepika Padukone graced the first magazine after her wedding. The pictures have been soaring the temperatures owing to her oozing sexiness. 

Currently, Deepika is gearing up for her next film 'Chhapaak' based on true story of acid attack survival directed by Meghna Gulzar. 'Chhapaak' will be co-produced by Deepika Padukone.

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Agencies
January 9,2020

Mumbai, Jan 9: A day after Deepika Padukone visited the JNU campus to express solidarity with students who had been attacked, her film "Chhapaak" made another splash on Wednesday over the name of its antagonist.

While Deepika was the focus of many a discussion on social media and beyond for showing up at a public meeting in the university, the film, based on the life of acid attack survivor Laxmi Agarwal, was also making news for quite another reason.

In what could well be a storm in a 'Twitter cup', "Nadeem Khan" and "Rajesh" began trending on the microblogging site after a magazine article claimed the name of the antagonist had been changed. By 4 pm, 'Nadeem Khan' clocked close to 60,000 tweets and 'Rajesh' close behind with 50,000.

In 2005, Laxmi was disfigured for life when a man called Nadeem Khan and three others allegedly hurled acid at her in Delhi's upscale Khan Market.

In the film based on her life, the narrative remains the same but the names have been changed. So, Laxmi is 'Malti' Agarwal and Nadeem becomes 'Babboo' aka 'Bashir Khan'.

On Wednesday, Swarajya magazine wrote an article headlined, "The Ways Of Bollywood: In Deepika Padukone-Starer Chhapaak, Acid Attacker Naeem Khan Becomes ‘Rajesh'." "As part of a backlash against Padukone's JNU 'meet and greet', social media users researched the names of the characters involved in the movie Chhapaak and conspicuously found the name of main perpetrator Naeem Khan absent," the article alleged.

But in the Meghna Gulzar directed film, there is no mention of any Nadeem or Naeem Khan. Moreover, Rajesh is the name of Malti's boyfriend.

Minister of State for Environment, Forest and Climate Change Babul Supriyo jumped into the controversy, saying it was another example of "absolute hypocrisy".

"...When you say all characters are fictitious and don't have any resemblance with living beings and all of that, this is absolute hypocrisy. When you change the name which also changes the religion, it has been done very deliberately," Supriyo told a TV channel when asked to comment on the controversy.

South Delhi BJP MP Ramesh Biduri also called for a boycott of the movie.

With Deepika grabbing attention by going to JNU, many appreciated her 'silent solidarity' but others criticised her for "supporting the Leftists" and said it was a promotional stunt ahead of the release.

"#BoycottChhapaak" was trending on Twitter as was "#ISupportDeepika".

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News Network
March 28,2020

Chennai, Mar 28: Chennai City Corporation personnel stuck a home quarantine sticker at the office of actor-politician Kamal Haasan's Makkal Needhi Maiam office on Saturday, leading to speculation that the matinee star was quarantined for the coronavirus.

While there was speculation if Kamal Haasan was quarantined, the Greater Chennai Corporation said their staffers pasted the sticker on the premises because actress Gautami Tadimalli "returned from Dubai recently and her passport has this address (Eldams Road in upscale Alwarpet)."

The present residence of the actress was not known immediately.

The sticker read, "We are in home quarantine to safeguard ourselves and Chennai from the coronavirus." It was removed soon, an official said, declining to elaborate.

Kamal Haasan clarified in a statement that he was not quarantined.

"Based on the notice stuck outside my house, news has been spread saying that I have been quarantined. But most of you already know that I have not been living there for the past few years and the Makkal Needhi Maiam party office has been functioning from there," he said.

Further, the actor said, the news that he has been quarantined "is not true."

As a precautionary measure, he has been maintaining social distancing, he said.

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News Network
May 24,2020

Los Angeles, May 24: Hollywood star Salma Hayek says her daughter Valentina Pinault is a talented 12 year old who wants to be a director and star as a lead in a film one day.

The Oscar-nominated actor shares Valentina with husband, French billionaire Francois-Henri Pinault.

Hayek said she has confidence in her daughter's abilities and believes she has a long way to go.

"She has so many talents. She draws, she wants to shoot movies - both as a director and as the lead - and she writes great pieces. Sometimes when I read her work, I have an urge to produce these stories.

"But she tells me that she will do it by herself when she's older. I don't know what's coming next for her but it seems that she has a lot of ways to go," the actor told HELLO! magazine.

Hayek, 53, added she is concerned about Valentina who has always lived a sheltered life.

"Valentina has always done what she wanted, I've never made her do anything and this means she hasn't yet learned how to oppose pressure, how to overcome obstacles.

"I know by experience that only the overcoming of some difficulties can lead you in the right direction," she said.

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