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Deepika Padukone's brand value is highest among Bollywood stars

Agencies
January 11, 2019

New Delhi, Jan 11: As per a leading website, Bollywood's leading lady Deepika Padukone scores the highest brand value among Bollywood stars.

By all accounts, the brand value of India’s top celebrities and their level of engagement with a plethora of products and brands have been increasing over the years.

Deepika Padukone has secured a top position and becomes the only Bollywood actress with a brand worth of 102.5 million dollar, leaving behind all male celebrities.

In 2018, Deepika is the undisputed leader among Bollywood celebrity brands and has truly emerged as the queen of Bollywood Deepika began the year with a bang with the magnum opus 'Padmaavat'.

The actress not only won the hearts of the audience but also garnered rave reviews for her apt portrayal of Rani Padmini. As her film 'Padmaavat' entered the 300 crore club earlier this year, Deepika became the only actress to have shouldered a woman-led film to the coveted club. 

Deepika reclaimed her throne of the sexiest Asian Woman on the planet as the renowned UK based newspaper Eastern Eye crowned the actress in their annual list. 

Bagging the position for the second time in three years, Deepika has achieved the title soon after her marriage.

Emerging as the only woman to win a spot in the top five list of the richest Indian celebrities by Forbes, Deepika Padukone has set new precedents. 

Deepika is not only the highest paid actress in Bollywood currently but also the most commercially viable actress. 

Sizzling on the cover of GQ for the December edition, Deepika Padukone graced the first magazine after her wedding. The pictures have been soaring the temperatures owing to her oozing sexiness. 

Currently, Deepika is gearing up for her next film 'Chhapaak' based on true story of acid attack survival directed by Meghna Gulzar. 'Chhapaak' will be co-produced by Deepika Padukone.

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News Network
June 29,2020

New Delhi, Jun 29: Actor Bhumi Pednekar on Monday pledged to feed over 550 impoverished families as a mark of tribute to late Bollywood actor and her 'Sonchiriya' co-star Sushant Singh Rajput.

Pednekar made the announcement through an Instagram post where she shared a picture of the departed actor and penned down a note along with it.

"I pledge to feed 550 impoverished families through the Ek Saath Foundation in the memory of my dear friend. Let us show compassion and love towards everyone that is in need, now more than ever," Pednekar wrote.

The two actors shared screen space in the Abhishek Chaubey directorial which continues to be a critically acclaimed film.

Rajput was found dead at his Mumbai's Bandra residence earlier this month. The detailed post-mortem report has also confirmed that he died by "asphyxia due to hanging."

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Agencies
July 30,2020

New Delhi, Jul 30: On his 47th birthday on Thursday, actor Sonu Sood announced three lakh jobs for migrant labourers on the job portal 'Pravasi Rojgar' that he had launched earlier this month.

The 'Dabangg' actor who has launched several initiatives for helping migrant labourers of the country made the announcement about the additional three lakh jobs on his Instagram account.

Sood posted two flyers of the employment application and shared that the jobs came with additional benefits like PF and ESI.

"On my birthday a small initiative from my side...3 lakh jobs tied up for Pravasirojgar.com. All these will provide good wages, PF, ESI, and other benefits," he wrote in the caption.

He further went on to thank the organisations that had partnered with him for the initiative.
"Thank you AEPC, CITI, Trident, Quesscorp, Amazon, Sodex, Urban Co, Portea, and all others for creating these opportunities with me. #AbIndiaBanegaKamyaab @pravasirojgar," he wrote.

Hailed as the 'messiah' of migrant labourers, Sood has helped hundreds of thousands of migrants to reach their native places amid the coronavirus induced lockdown when many like them were walking back to their homes.

Besides labourers, he has also helped students and other people stranded in different parts of the country amid the lockdown. 

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News Network
June 19,2020

Mumbai, Jun 19: The Mumbai Police, probing the   case of alleged suicide of Bollywood actor Sushant Singh Rajput, has sent a letter to Yash Raj Films, seeking details of the contracts it had signed with him, an official said on Friday.

Rajput, 34, known for films like Kai Po Che!, MS Dhoni: The Untold Story, Chhichhore, was found hanging in his Bandra apartment on Sunday, sending shockwaves in the film industry and elsewhere.

"Police are investigating various angles, including that of professional rivalry, in the case," the official said. So far, Bandra police have recorded the statements of over 13 people, including Rajput's family members and close friends like actor Rhea Chakraborty and casting director Mukesh Chhabra.

 "Keeping in view the professional angle, police have started calling some prominent production houses for inquiry. As part of that, police on Thursday sent a letter to Yash Raj Films, seeking details of all the contracts it had signed with the deceased actor," a senior police officer said.

"We have also asked for the copies of the contracts that Yash Raj Films had signed with the actor," he added.

In the next few days, police may also call those people, who had played a role in signing of contracts between the actor and the production houses for their projects, the officer said.

 Rajput had worked in two Yash Raj Films movies - Shuddh Desi Romance (2013) directed by Maneesh Sharma and in director Dibakar Banerjee directed Detective Byomkesh Bakshy! (2015).

His third film with the banner was supposed to be Paani, directed by Shekhar Kapur. However, YRF had reportedly backed out of the project later.

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