Deepika Padukone's brand value is highest among Bollywood stars

Agencies
January 11, 2019

New Delhi, Jan 11: As per a leading website, Bollywood's leading lady Deepika Padukone scores the highest brand value among Bollywood stars.

By all accounts, the brand value of India’s top celebrities and their level of engagement with a plethora of products and brands have been increasing over the years.

Deepika Padukone has secured a top position and becomes the only Bollywood actress with a brand worth of 102.5 million dollar, leaving behind all male celebrities.

In 2018, Deepika is the undisputed leader among Bollywood celebrity brands and has truly emerged as the queen of Bollywood Deepika began the year with a bang with the magnum opus 'Padmaavat'.

The actress not only won the hearts of the audience but also garnered rave reviews for her apt portrayal of Rani Padmini. As her film 'Padmaavat' entered the 300 crore club earlier this year, Deepika became the only actress to have shouldered a woman-led film to the coveted club. 

Deepika reclaimed her throne of the sexiest Asian Woman on the planet as the renowned UK based newspaper Eastern Eye crowned the actress in their annual list. 

Bagging the position for the second time in three years, Deepika has achieved the title soon after her marriage.

Emerging as the only woman to win a spot in the top five list of the richest Indian celebrities by Forbes, Deepika Padukone has set new precedents. 

Deepika is not only the highest paid actress in Bollywood currently but also the most commercially viable actress. 

Sizzling on the cover of GQ for the December edition, Deepika Padukone graced the first magazine after her wedding. The pictures have been soaring the temperatures owing to her oozing sexiness. 

Currently, Deepika is gearing up for her next film 'Chhapaak' based on true story of acid attack survival directed by Meghna Gulzar. 'Chhapaak' will be co-produced by Deepika Padukone.

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Agencies
July 19,2020

Mumbai, Jul 19: Mumbai Police have registered an FIR against two Instagram account holders for allegedly threatening actor Rhea Chakraborty, an official said on Sunday.

The location of the two accused is yet to be traced, the official said, adding that the investigation in the case is at primary stage.

Chakraborty on Thursday requested the cyber crime cell to look into the rape and murder threats she has been receiving ever since the death of close friend, actor Sushant Singh Rajput.

Rajput, 34, was found dead in his apartment in suburban Bandra here on June 14, leaving people in the film industry and audiences shocked.

Chakraborty, in particular, was subjected to online hate with users blaming her for Rajput's suicide.

"We registered the First Information Report (FIR) on Saturday under Indian Penal Code Sections 507 (criminal intimidation by an anonymous communication), 509 (intending to insult modesty of any woman) and relevant provisions of the Information Technology Act," Santacruz police station's senior inspector Shriram Koregaonkar said.

"No arrest has been made so far. We are conducting an investigation in the case," he added.

On Thursday, sharing a screenshot of a hate message she received on Instagram, Chakraborty said while she had ignored many abusive texts sent to her in the past month, the harassment was now unbearable.

The 28-year-old actor eventually disabled the comments section of her Instagram page.

Chakraborty, known for films such as "Mere Dad Ki Maruti" and "Jalebi", had tagged the cyber cell and requested the authorities to look into the threats.

On June 18, she was called to the Bandra police station to record her statement in connection with Rajput's death.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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News Network
February 21,2020

Los Angeles, Feb 21: Nepalese-Australian actor Dichen Lachman has joined the cast of the third film in the Jurassic World franchise.

Lachman, best known for Netflix series Altered Carbon and TNT show Animal Kingdom, is the latest addition to the Colin Trevorrow-directed picture, reported Deadline.

Universal Pictures and Amblin Entertainment project will see Chris Pratt and Bryce Dallas Howard reprise their roles. Mamoudou Athie and DeWanda Wise are also part of the cast.

The movie marks the return of original Jurassic Park stars Sam Neill, Laura Dern and Jeff Goldblum.

Trevorrow has co-written the script of the new film with Emily Carmichael. He will also executive produce the film with Steven Spielberg.

Jurassic World 3 hits theatres on June 11, 2021.

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