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Deepika Padukone's brand value is highest among Bollywood stars

Agencies
January 11, 2019

New Delhi, Jan 11: As per a leading website, Bollywood's leading lady Deepika Padukone scores the highest brand value among Bollywood stars.

By all accounts, the brand value of India’s top celebrities and their level of engagement with a plethora of products and brands have been increasing over the years.

Deepika Padukone has secured a top position and becomes the only Bollywood actress with a brand worth of 102.5 million dollar, leaving behind all male celebrities.

In 2018, Deepika is the undisputed leader among Bollywood celebrity brands and has truly emerged as the queen of Bollywood Deepika began the year with a bang with the magnum opus 'Padmaavat'.

The actress not only won the hearts of the audience but also garnered rave reviews for her apt portrayal of Rani Padmini. As her film 'Padmaavat' entered the 300 crore club earlier this year, Deepika became the only actress to have shouldered a woman-led film to the coveted club. 

Deepika reclaimed her throne of the sexiest Asian Woman on the planet as the renowned UK based newspaper Eastern Eye crowned the actress in their annual list. 

Bagging the position for the second time in three years, Deepika has achieved the title soon after her marriage.

Emerging as the only woman to win a spot in the top five list of the richest Indian celebrities by Forbes, Deepika Padukone has set new precedents. 

Deepika is not only the highest paid actress in Bollywood currently but also the most commercially viable actress. 

Sizzling on the cover of GQ for the December edition, Deepika Padukone graced the first magazine after her wedding. The pictures have been soaring the temperatures owing to her oozing sexiness. 

Currently, Deepika is gearing up for her next film 'Chhapaak' based on true story of acid attack survival directed by Meghna Gulzar. 'Chhapaak' will be co-produced by Deepika Padukone.

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News Network
March 28,2020

Chennai, Mar 28: Chennai City Corporation personnel stuck a home quarantine sticker at the office of actor-politician Kamal Haasan's Makkal Needhi Maiam office on Saturday, leading to speculation that the matinee star was quarantined for the coronavirus.

While there was speculation if Kamal Haasan was quarantined, the Greater Chennai Corporation said their staffers pasted the sticker on the premises because actress Gautami Tadimalli "returned from Dubai recently and her passport has this address (Eldams Road in upscale Alwarpet)."

The present residence of the actress was not known immediately.

The sticker read, "We are in home quarantine to safeguard ourselves and Chennai from the coronavirus." It was removed soon, an official said, declining to elaborate.

Kamal Haasan clarified in a statement that he was not quarantined.

"Based on the notice stuck outside my house, news has been spread saying that I have been quarantined. But most of you already know that I have not been living there for the past few years and the Makkal Needhi Maiam party office has been functioning from there," he said.

Further, the actor said, the news that he has been quarantined "is not true."

As a precautionary measure, he has been maintaining social distancing, he said.

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News Network
April 2,2020

Mumbai, Apr 2: Ramayan, the over three-decade-old TV series based on Hindu mythology, garnered 170 million viewers in four shows over the last weekend in its new avatar, the BARC said on Thursday.

This catapulted the Ramanand Sagar production as the highest watched serial in the Hindi general entertainment space ever, the Broadcast Audience Research Council said.

The show was relaunched last Saturday amid the gloomy times of lockdown due to the COVID-19 pandemic, and a lot of thrust laid by the government machinery to popularise the series.

BARC's chief executive Sunil Lulla said the numbers notched up by the series was a bit surprising and called the move as a brilliant one by the Prasar Bharti.

He said eventually, we will also see advertisers flock the series which will be running for a few more days.

The inaugural show of the series on Saturday morning had 34 million viewers glued to their TV sets watching and enjoyed a rating of 3.4 per cent, while a telecast the same evening had 45 million viewers and a rating of 5.2 per cent.

The show bettered its performance on Sunday, with 40 million and 51 million people watching it in the morning and evening telecasts, respectively.

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Agencies
August 2,2020

Mumbai, Aug 2: Oscar-winning director Alfonso Cuaron has come aboard as an executive producer on filmmaker Chaitanya Tamhane's movie The Disciple. The Marathi feature is set to represent India at the 77th edition of the Venice Film Festival. It will be screened in the Competition section of the prestigious film gala.

The movie, which is Tamhane's follow-up to his National Award-winning feature Court, has also been selected for 2020 Toronto International Film Festival's official line-up.

"I met Chaitanya through a mentorship program where I had the opportunity to watch his very superb debut film, Court  I was immediately impressed by his sense of cinema and fearless confidence to tell stories.

"He was part of most of Roma's process and I jumped to the opportunity to be part of the process of his second film The Disciple. I believe Chaitanya is one of the most important new voices of contemporary cinema," Cuaron said in a statement.

Tamhane said he is honoured to have Cuaron aboard the film.

"It’s a bit surreal and an incredible honour for me to have one of the most recognised and acclaimed filmmakers in the world be part of 'The Disciple'. In some ways, this validation from Alfonso Cuaron is even more," he added.

The Disciple, a 127-minute long feature, stars Aditya Modak, Arun Dravid, Sumitra Bhave, and Kiran Yadnyopavit. It has been produced by “Sir” actor Vivek Gomber through his Zoo Entertainment Pvt. Ltd.

The Disciple marks Tamhane’s return to Venice after he won the Best Film - Orizzonti and Lion of the Future award for Court in 2014.

Court, a poignant commentary on India's judicial system, also won the National Film Award for Best Feature Film in 2015 and was India's official entry for the Best Foreign Film at the 2016 Oscars.

Endeavor Content will sell North American rights and New Europe Film Sales boards the film as an international sales agent.

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