Digital medium no threat to films released in halls: industry

Agencies
April 8, 2018

Mumbai, Apr 8: More and more filmmakers are looking at the digital medium as their new go-to platform, but the Hindi film industry is not worried.

The digital world may present new challenges but it is not a threat to films released in cinema halls, industry people say, stressing that the two mediums can coexist.

Superstar Shah Rukh Khan, one of the first stars from Bollywood to warm up to the digital medium, believes that though the times have changed and the younger generation prefers catching films or shows on their personal devices, a big screen has its own draw.

"Now youngsters do not watch stuff on TV; they see it on phone. But I would like to see 'Batman' or 'Baahubali' on the big screen," Khan states.

The 52-year-old actor's Red Chillies Entertainment and streaming service Netflix are working on an original series based on the book "Bard of Blood".

In India, the digital revolution began in 2012 when IIT Kharagpur graduate Arunabh Kumar started producing original and entertaining content on his online digital entertainment channel -- The Viral Fever, popularly known as TVF.

By 2015, TVF had come up with a five-episode web series "Pitchers" that reportedly garnered a rating of 9.4 out of 10 on IMDb, the global Internet movie database. "Pitchers" was placed in IMDb's top 250 TV series list alongside popular English shows "Breaking Bad" and "Game of Thrones".

Soon, Yash Raj Films, India's premier filmmaking unit, had entered the market through their YouTube channel YFilms with series such as "Man's World" and "Band Baaja Baraat" in 2015 getting an overwhelming response.

But the success of the digital films has not dented the enthusiasm for cinema released in halls, film industry insiders point out. Lakhs of people still like to watch their films in theatres, they stress.

"The digital medium can never replace a date at the movies," says Swara Bhaskar, who has been a part of "It's Not That Simple", available exclusively on Voot.

Small budget films such as "Kapoor & Sons", "Dear Zindagi", "Secret Superstar" and "Neerja" sold some 60-70 lakh tickets. Mid-budget films such as "Airlift", "Judwaa 2" and "Jolly LLB" did business worth Rs 120-130 crore and got footfalls of around 1.10-1.20 crore.

Recent big-budget movies starring Salman Khan or Aamir Khan have had over 3 crore footfalls -- "Tiger Zinda Hai" sold around 3.15 crore tickets and "Dangal" about 3.74 crores.

The most watched film since 2000 is "Baahubali 2: The Conclusion" of 2017, which sold around 5.25 crore tickets.

But for many producers, the digital medium is the platform of the future. After the phenomenal success of its two series, YFilms came up with more web series -- "Love Shots", "Ladies Room" and "Sex Chat with Pappu and Papa" all had several million views.

The year 2017 saw three big names in the sector. Farhan Akhtar's production house Excel Entertainment partnered with Amazon Prime Video for webseries "Inside Edge". Ekta Kapoor went a step ahead and launched an OTT platform called ALTBalaji and Vikram Bhatt has his YouTube channel called VB on the Web.

With a digital release, movie makers have the ability to reach 100 million people as most of the Indian population is online, says Manav Sethi, CMO, ALTBalaji.

"Today bandwidth provided by players like Jio and micropayments enabled by players like PayTM have made it possible for monetisation models to stack up for digital releases," he told PTI.

Pointing to the spread of smartphones in India, Sethi stresses that filmmakers are addressing millennials and binge viewers.

"They (young people) like pacey shows like 'Narcos', 'Bose: Dead/Alive', 'The Test Case'. India has started to pay for content that is good quality and exclusive," he says.

While he calls it a structural shift in platforms and content, Sethi also believes that both formats will coexist and continue to grow.

"Those who consider digital a threat are myopic in their vision. India is not a homogeneous market," he adds.

In recent times, more international OTT platforms such as Netflix and Amazon Prime Video have entered the Indian market.

But the digital players make it clear that they are not aiming for a conflict with the theatrical release.

Vijay Subramaniam, Director, Content, Amazon Prime Video India, believe a film's theatrical release is critical and they are not here to "replace" any medium.

"...We support theatrical premieres and work closely with filmmakers as our partners. We are here to support and not replace. Movies that do well at the box office are also some of the most highly watched titles on Prime Video," he says.

The online platforms have opened up new revenue streams for Bollywood's production houses as well.

As Subramaniam points out, many new Bollywood and regional blockbusters premiere exclusively on Amazon Prime Video within a few weeks after their theatrical release.

Yet, it cannot be denied that with the digital revolution in India, many more people watch content online and footfalls at the cinema houses have reduced.

To top it, directors and producers face problems over a film's release in a theatre because they do not get an adequate number of screens and because of the risk factor that distributors and exhibitors face.

Radhika Apte, the star of Netflix's "Sacred Games", however, does not see the digital space as a threat to the cinema because she says, theatres have their own charm.

"Many projects do not get green-lit as a lot of risks is involved these days with cinema. Content is getting split but I don't think that is bad. However, at the same time, certain films will be seen in theatres only," she told PTI.

Kubbra Sait, who also has a role in "Sacred Games", agrees.

"A theatrical release always has an upper hand over a TV release or the digital medium," she says.

If anything is under threat, it is poor cinema, holds R Madhavan, who just had a major success on Amazon Prime Video with "Breathe".

"Cinema that doesn't justify being seen on a large screen is definitely under threat," he adds.

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News Network
June 11,2020

Washington, Jun 11: Music maestro AR Rahman has joined the international film 'No Land's Man' as co-producer and composer.

Helmed by renowned Bangladeshi filmmaker Mostofa Sarwar Farooki, the upcoming movie has Indian thespian Nawazuddin Siddiqui, Australian theatre actor Megan Mitchell, and Bangladeshi musician and actor Tahsan Rahman Khan in pivotal roles.

"Time always gives birth to new worlds, new ideals. The newborn world has new challenges and new stories to tell. This is one such story," Variety quoted Rahman as saying.

The movie chronicles the life of a South Asian, whose journey gets complicated when he meets an Australian woman in the U.S.

The film, shot in the U.S., Australia and India, is predominantly in English with some dialogue in Hindi and Urdu.

'Sacred Games' actor, Siddique said: "The filming experience for this project was challenging but a fulfilling one. AR Rahman's brilliance will definitely make the film richer."

"Farooki and I first spoke about 'No Land's Man' at Film Bazaar in 2014. Between then and now, the film has become even more relevant as it looks at what it means to be a vulnerable person in a racially-divided world," producer Srihari Sathe said.

'No Land's Man' won the MPAA (Motion Picture Association of America) and Asia Pacific Screen Awards' Script Development fund in 2014. It was part of the Asian Project Market at Busan and was chosen as the best project at India's Film Bazaar the same year.

Earlier in January, Siddiqui posted multiple pictures on Instagram with the team of the flick, marking the schedule wrap in New York and Sydney for 'No Land's Man.'

He also captioned the post as: "Wonderful experience with the most energetic team."

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News Network
January 28,2020

Mumbai, Jan 28: A 33-year-old woman has written to the National Commission for Women (NCW) alleging that Bollywood choreographer Ganesh Acharya used to make her watch porn videos whenever she visited his office in Mumbai.

In a complaint filed with the police, the woman, an assistant choreographer, has alleged that Acharya and two women assaulted her during a function of the Indian Film and Television Choreographers Association (IFTCA) held in suburban Andheri on Sunday.

Besides Acharya, the complainant, Divya Kotian, has named Jayashree Kelkar and Preeti Lad in her complaint for assault, a police official said on Tuesday.

Calls made to Acharya for his reaction remained unanswered.

In her letter to the NCW, Kotian, a resident of suburban Bhayandar, claimed that Acharya forced her to watch adult videos whenever she visited his office.

In her complaint with Amboli police station, Kotian alleged that Acharya was demanding a commission from her for working in the film industry.

Kotian is also a member of the IFTCA.

Acharya, who was elected as a general secretary of the IFTCA, used to frequently call the complainant at the office in Andheri, the police official said quoting the complaint.

On January 26, when Kotian reached the IFTCA office, Acharya shouted at her and announced that she was being "suspended", he said.

Acharya grew furious after Kotian told him that she is a member of the IFTCA and allegedly asked his team member, Jayashree Kelkar, to slap her, the police official said.

"Kelkar and Preeti Lad hit me in public view which was captured on the CCTV," the complaint stated.

Police have registered a non-cognisable (NC) offence and investigating, the official added.

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News Network
May 30,2020

California, May 30: Priyanka Chopra Jonas on Saturday shared a gorgeous sunkissed selfie sporting cherry lips and beaded dangler earrings.

The multi-talented star who owns a production house put out a morning selfie on Instagram wherein she is seen sporting a white collared top, flaunting her cherry red lips and dangler earrings as she embraces her peach glow in the sheer sunlight, while her shiny curls bounce the sunshine.

Along with the picture, the 'The Sky Is Pink' actor wrote, "A cherry lip and sunshine...maybe even a earring...I'm feeling adventurous."

On sharing the gorgeous selfie, the Chopra received heaps of praises from fans and celebrity followers, and the post reached more than 1.9 lakh likes including one for Sussanne Khan.

Model Masaba Gupta also chimed in the comment section and adored the beauty of the 'Baywatch' star writing, "Stunning" with a heart emoticon.

Currently, the actor is quarantined in her California house along with singer and husband Nick Jonas and has been quite active on social media.

Earlier, Priyanka recalled her parents' service in the Indian Army as America observed Memorial Day, and the 37-year-old actor dug out an old picture of her parents in uniform and posted it on Instagram.

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