Digital medium no threat to films released in halls: industry

Agencies
April 8, 2018

Mumbai, Apr 8: More and more filmmakers are looking at the digital medium as their new go-to platform, but the Hindi film industry is not worried.

The digital world may present new challenges but it is not a threat to films released in cinema halls, industry people say, stressing that the two mediums can coexist.

Superstar Shah Rukh Khan, one of the first stars from Bollywood to warm up to the digital medium, believes that though the times have changed and the younger generation prefers catching films or shows on their personal devices, a big screen has its own draw.

"Now youngsters do not watch stuff on TV; they see it on phone. But I would like to see 'Batman' or 'Baahubali' on the big screen," Khan states.

The 52-year-old actor's Red Chillies Entertainment and streaming service Netflix are working on an original series based on the book "Bard of Blood".

In India, the digital revolution began in 2012 when IIT Kharagpur graduate Arunabh Kumar started producing original and entertaining content on his online digital entertainment channel -- The Viral Fever, popularly known as TVF.

By 2015, TVF had come up with a five-episode web series "Pitchers" that reportedly garnered a rating of 9.4 out of 10 on IMDb, the global Internet movie database. "Pitchers" was placed in IMDb's top 250 TV series list alongside popular English shows "Breaking Bad" and "Game of Thrones".

Soon, Yash Raj Films, India's premier filmmaking unit, had entered the market through their YouTube channel YFilms with series such as "Man's World" and "Band Baaja Baraat" in 2015 getting an overwhelming response.

But the success of the digital films has not dented the enthusiasm for cinema released in halls, film industry insiders point out. Lakhs of people still like to watch their films in theatres, they stress.

"The digital medium can never replace a date at the movies," says Swara Bhaskar, who has been a part of "It's Not That Simple", available exclusively on Voot.

Small budget films such as "Kapoor & Sons", "Dear Zindagi", "Secret Superstar" and "Neerja" sold some 60-70 lakh tickets. Mid-budget films such as "Airlift", "Judwaa 2" and "Jolly LLB" did business worth Rs 120-130 crore and got footfalls of around 1.10-1.20 crore.

Recent big-budget movies starring Salman Khan or Aamir Khan have had over 3 crore footfalls -- "Tiger Zinda Hai" sold around 3.15 crore tickets and "Dangal" about 3.74 crores.

The most watched film since 2000 is "Baahubali 2: The Conclusion" of 2017, which sold around 5.25 crore tickets.

But for many producers, the digital medium is the platform of the future. After the phenomenal success of its two series, YFilms came up with more web series -- "Love Shots", "Ladies Room" and "Sex Chat with Pappu and Papa" all had several million views.

The year 2017 saw three big names in the sector. Farhan Akhtar's production house Excel Entertainment partnered with Amazon Prime Video for webseries "Inside Edge". Ekta Kapoor went a step ahead and launched an OTT platform called ALTBalaji and Vikram Bhatt has his YouTube channel called VB on the Web.

With a digital release, movie makers have the ability to reach 100 million people as most of the Indian population is online, says Manav Sethi, CMO, ALTBalaji.

"Today bandwidth provided by players like Jio and micropayments enabled by players like PayTM have made it possible for monetisation models to stack up for digital releases," he told PTI.

Pointing to the spread of smartphones in India, Sethi stresses that filmmakers are addressing millennials and binge viewers.

"They (young people) like pacey shows like 'Narcos', 'Bose: Dead/Alive', 'The Test Case'. India has started to pay for content that is good quality and exclusive," he says.

While he calls it a structural shift in platforms and content, Sethi also believes that both formats will coexist and continue to grow.

"Those who consider digital a threat are myopic in their vision. India is not a homogeneous market," he adds.

In recent times, more international OTT platforms such as Netflix and Amazon Prime Video have entered the Indian market.

But the digital players make it clear that they are not aiming for a conflict with the theatrical release.

Vijay Subramaniam, Director, Content, Amazon Prime Video India, believe a film's theatrical release is critical and they are not here to "replace" any medium.

"...We support theatrical premieres and work closely with filmmakers as our partners. We are here to support and not replace. Movies that do well at the box office are also some of the most highly watched titles on Prime Video," he says.

The online platforms have opened up new revenue streams for Bollywood's production houses as well.

As Subramaniam points out, many new Bollywood and regional blockbusters premiere exclusively on Amazon Prime Video within a few weeks after their theatrical release.

Yet, it cannot be denied that with the digital revolution in India, many more people watch content online and footfalls at the cinema houses have reduced.

To top it, directors and producers face problems over a film's release in a theatre because they do not get an adequate number of screens and because of the risk factor that distributors and exhibitors face.

Radhika Apte, the star of Netflix's "Sacred Games", however, does not see the digital space as a threat to the cinema because she says, theatres have their own charm.

"Many projects do not get green-lit as a lot of risks is involved these days with cinema. Content is getting split but I don't think that is bad. However, at the same time, certain films will be seen in theatres only," she told PTI.

Kubbra Sait, who also has a role in "Sacred Games", agrees.

"A theatrical release always has an upper hand over a TV release or the digital medium," she says.

If anything is under threat, it is poor cinema, holds R Madhavan, who just had a major success on Amazon Prime Video with "Breathe".

"Cinema that doesn't justify being seen on a large screen is definitely under threat," he adds.

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News Network
May 8,2020

London, May 8: Actor Florence Pugh says the most terrifying aspect of starring in the upcoming superhero film "Black Widow" was doing the Russian accent.

In the Marvel Cinematic Universe's stand-alone film, the Oscar-nominated actor plays Yelena Belova, a sister-figure to Scarlett Johansson's Natasha Romanoff/ the titular Black Widow who was trained in the Red Room.

"I was scared because my Russian accent was going to be out there and I didn't know what it sounded like.

"I'm also playing a character who no-one's seen before but they've read about her. I didn't know whether people were going to hate me!" Pugh told ELLE UK for its June issue.

The 24-year-old actor also said the idea of joining the MCU itself was quite "daunting".

"When you think of Marvel, it's big and daunting. Especially being a relatively small actor to look at it and go, 'Oh! I'm going to be a part of this', that's a big decision," she said.

"Black Widow", which was scheduled to hit the theatres on May 1, will now release on November 6 due to the coronavirus pandemic.

Directed by Cate Shortland, the film also stars David Harbour and Rachel Weisz.

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News Network
January 23,2020

Jan 23: Calling himself an optimist who believes in the goodness of people, director Kabir Khan says everything these days is being looked at through the prism of religion but India is about more than that.

The director of blockbusters such as Bajrangi Bhaijaan and Ek Tha Tiger said he is happy he has a platform as a filmmaker to present a counterpoint to the prevailing narrative based on religious fault lines.

"I’m an optimist who believes in the goodness of the people. But yes, there is a certain level of bigotry that has crept in. Everything is being looked at through the prism of religion but India is not about that.

"It sounds like a cliché but when I was growing up, I was not aware of my religion. That was the greatness of this country,” Kabir told news agency.

He said he is a product of a mixed marriage and is pained to see the social fabric being tattered.

“I have celebrated the best that Indian secularism has to offer. But to see the greatness of this country being simplified and broken down into religious fault lines is a painful experience,” he added.

According to Kabir, it is dangerous to see history through the prism of religion, whether in cinema or society. But it is important to revisit history to know what happened and one can always find something that is relevant for the present, he said.

The director, who started as a documentary filmmaker, returns to his roots for a five-episode series on Subhas Chandra Bose's Indian National Army, The Forgotten Army: Azaadi Ke Liye, on Amazon Prime, his most expensive project yet.

Asked whether this is a difficult time for filmmakers, Kabir said he believes art thrives in the time of strife and, as a storyteller, his politics will always reflect in his work.

“Every film has its politics and every filmmaker has to reflect his or her politics. Every film of mine will reflect my politics and it will never change according to the popular mood of the audience. But a film should not be just about that. Politics should be in the layers beneath," he said.

He terms his 2015 Salman Khan-starrer Bajrangi Bhaijaan an "extremely political" film. At face value, it can also be enjoyed as the story of a mute Pakistani girl who drifts into India and is taken back to her homeland by a Hanuman devotee. But there is so much more. The "chicken song", for instance, was a sly reference to the beef ban controversy at the time, he said.

"I won’t say it is a difficult time for me as a filmmaker. It is good that I have a platform where I can talk and present a counterpoint and I refuse to believe that the entire country believes the narrative that is being sent out. There are millions and millions of people, and perhaps the majority, that does not believe. And if I present the counterpoint, they will think about it.”

Discussing his new series, the director said it has always fascinated him that the sacrifice of the men and women who comprised the INA is just a forgotten footnote in history.

“I wanted to make something that stands the test of time. It goes down in posterity,” Khan, who first explored the subject in a Doordarshan documentary 20 years ago, said.

For the documentary, he traveled with former INA officers Captain Lakshmi Sahgal and Captain Gurbaksh Singh Dhillon from Singapore to India via erstwhile Burma, retracing the route that the INA followed.

“The documentary got me a lot of attention and acclaim but the story just never left me. It's actually the first script I ever wrote and I landed up with that script in Bombay from Delhi. I realised very soon that nobody's going to give me a budget of this size to make my first film.

"And then after every film, I would pick up the script and say, ‘Okay, this is the one I want to make’, because this is the story that made me want to become a filmmaker. On the way, I ended up making eight other films but this is really the story that I wanted to make,” he said.

Kabir is happy that the story has come out as a series, not a film, as it would have required to compromise with the budget and other elements.

"Without giving any numbers, this is the most expensive project I have ever worked on… It required that kind of budget."

Kabir believes the INA was responsible for bringing down the morale of the British establishment, which realised it would be impossible to keep the country colonised without the support of the local army.

"There are a lot of debates and discussions about what happened with the INA and the controversies around it. The whole point is that, if you want to judge what the Army did, sure that's your prerogative, but at least get to know what they did. Nobody knows what happened with the Army from 1942 to 1945."

He added that 55,000 men and women of the INA fought for independence and 47,000 of them died.

"Not a single person from that Army was ever taken back into the independent Army, which is such an amazing fact... the fact that the British called them traitors became the narrative and we also started assuming that they were traitors."

"They were the only women's regiment in the whole world 70 years ago. That's what they thought about women's importance in society. I don't know whether they will be happy with what the current situation is," he said.

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Agencies
July 30,2020

Chennai, Jul 30: Filmmaker S.S. Rajamouli on Wednesday said he and his family members have tested positive for coronavirus and are currently quarantined at home.

The director, best known for his epic fantasy hit Baahubali series, said they got tested after they developed mild fever recently which subsided by itself.

“My family members and I developed a slight fever few days ago. It subsided by itself but we got tested nevertheless. The result has shown a mild COVID positive today. We have home quarantined as prescribed by the doctors (sic)” he said.

In a subsequent tweet, Rajamouli said he and his kin are asymptomatic and “feeling better”. They are, however, following all the precautions and instructions.

“Just waiting to develop antibodies so that we can donate our plasma,” he added.

Before the coronavirus-induced nationwide lockdown was announced in March, the filmmaker was working on his upcoming period action drama Rise Roar Revolt.

The Telugu film, featuring actors Ram Charan and NTR Jr in the lead, is a fictional tale based on the lives of two freedom fighters in early 20th century.

Andhra Pradesh witnessed its worst single day spike of coronavirus on Wednesday, 10,000 plus cases, as the other southern states, including Tamil Nadu and Karnataka also reported high daily numbers, although they saw a dip in the infections.

The cumulative tally of southern states — AP, Tamil Nadu, Karnataka, Telangana, Kerala and the Union Territory of Puducherry was 24,855 on Wednesday.

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