Digital medium no threat to films released in halls: industry

Agencies
April 8, 2018

Mumbai, Apr 8: More and more filmmakers are looking at the digital medium as their new go-to platform, but the Hindi film industry is not worried.

The digital world may present new challenges but it is not a threat to films released in cinema halls, industry people say, stressing that the two mediums can coexist.

Superstar Shah Rukh Khan, one of the first stars from Bollywood to warm up to the digital medium, believes that though the times have changed and the younger generation prefers catching films or shows on their personal devices, a big screen has its own draw.

"Now youngsters do not watch stuff on TV; they see it on phone. But I would like to see 'Batman' or 'Baahubali' on the big screen," Khan states.

The 52-year-old actor's Red Chillies Entertainment and streaming service Netflix are working on an original series based on the book "Bard of Blood".

In India, the digital revolution began in 2012 when IIT Kharagpur graduate Arunabh Kumar started producing original and entertaining content on his online digital entertainment channel -- The Viral Fever, popularly known as TVF.

By 2015, TVF had come up with a five-episode web series "Pitchers" that reportedly garnered a rating of 9.4 out of 10 on IMDb, the global Internet movie database. "Pitchers" was placed in IMDb's top 250 TV series list alongside popular English shows "Breaking Bad" and "Game of Thrones".

Soon, Yash Raj Films, India's premier filmmaking unit, had entered the market through their YouTube channel YFilms with series such as "Man's World" and "Band Baaja Baraat" in 2015 getting an overwhelming response.

But the success of the digital films has not dented the enthusiasm for cinema released in halls, film industry insiders point out. Lakhs of people still like to watch their films in theatres, they stress.

"The digital medium can never replace a date at the movies," says Swara Bhaskar, who has been a part of "It's Not That Simple", available exclusively on Voot.

Small budget films such as "Kapoor & Sons", "Dear Zindagi", "Secret Superstar" and "Neerja" sold some 60-70 lakh tickets. Mid-budget films such as "Airlift", "Judwaa 2" and "Jolly LLB" did business worth Rs 120-130 crore and got footfalls of around 1.10-1.20 crore.

Recent big-budget movies starring Salman Khan or Aamir Khan have had over 3 crore footfalls -- "Tiger Zinda Hai" sold around 3.15 crore tickets and "Dangal" about 3.74 crores.

The most watched film since 2000 is "Baahubali 2: The Conclusion" of 2017, which sold around 5.25 crore tickets.

But for many producers, the digital medium is the platform of the future. After the phenomenal success of its two series, YFilms came up with more web series -- "Love Shots", "Ladies Room" and "Sex Chat with Pappu and Papa" all had several million views.

The year 2017 saw three big names in the sector. Farhan Akhtar's production house Excel Entertainment partnered with Amazon Prime Video for webseries "Inside Edge". Ekta Kapoor went a step ahead and launched an OTT platform called ALTBalaji and Vikram Bhatt has his YouTube channel called VB on the Web.

With a digital release, movie makers have the ability to reach 100 million people as most of the Indian population is online, says Manav Sethi, CMO, ALTBalaji.

"Today bandwidth provided by players like Jio and micropayments enabled by players like PayTM have made it possible for monetisation models to stack up for digital releases," he told PTI.

Pointing to the spread of smartphones in India, Sethi stresses that filmmakers are addressing millennials and binge viewers.

"They (young people) like pacey shows like 'Narcos', 'Bose: Dead/Alive', 'The Test Case'. India has started to pay for content that is good quality and exclusive," he says.

While he calls it a structural shift in platforms and content, Sethi also believes that both formats will coexist and continue to grow.

"Those who consider digital a threat are myopic in their vision. India is not a homogeneous market," he adds.

In recent times, more international OTT platforms such as Netflix and Amazon Prime Video have entered the Indian market.

But the digital players make it clear that they are not aiming for a conflict with the theatrical release.

Vijay Subramaniam, Director, Content, Amazon Prime Video India, believe a film's theatrical release is critical and they are not here to "replace" any medium.

"...We support theatrical premieres and work closely with filmmakers as our partners. We are here to support and not replace. Movies that do well at the box office are also some of the most highly watched titles on Prime Video," he says.

The online platforms have opened up new revenue streams for Bollywood's production houses as well.

As Subramaniam points out, many new Bollywood and regional blockbusters premiere exclusively on Amazon Prime Video within a few weeks after their theatrical release.

Yet, it cannot be denied that with the digital revolution in India, many more people watch content online and footfalls at the cinema houses have reduced.

To top it, directors and producers face problems over a film's release in a theatre because they do not get an adequate number of screens and because of the risk factor that distributors and exhibitors face.

Radhika Apte, the star of Netflix's "Sacred Games", however, does not see the digital space as a threat to the cinema because she says, theatres have their own charm.

"Many projects do not get green-lit as a lot of risks is involved these days with cinema. Content is getting split but I don't think that is bad. However, at the same time, certain films will be seen in theatres only," she told PTI.

Kubbra Sait, who also has a role in "Sacred Games", agrees.

"A theatrical release always has an upper hand over a TV release or the digital medium," she says.

If anything is under threat, it is poor cinema, holds R Madhavan, who just had a major success on Amazon Prime Video with "Breathe".

"Cinema that doesn't justify being seen on a large screen is definitely under threat," he adds.

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News Network
June 27,2020

Patna, Jun 27: As Sushant Singh Rajput’s family tries to come to terms with his loss, they have decided to honour his legacy and celebrate his passion for cinema, science and sports.

In an emotional statement shared on Saturday, the Bollywood actor’s family remembered him as a “free-spirited” person who worked hard to turn his dreams into reality.

“He was free-spirited, talkative and incredibly bright. He was curious about just everything. He dreamed without restraints, and chased those dreams with the heart of a lion. He smiled generously. He was the pride and inspiration of the family,” the statement read.

Rajput, 34, known for films like Kai Po Che!, MS Dhoni: The Untold Story and Chhichhore, was found dead in his Bandra apartment on June 14, sending shockwaves in the film industry and elsewhere.

The family said that the actor’s untimely demise has created an irreparable void in their lives.

“We can’t bring ourselves to accept that we wouldn’t get to hear his easy laughs anymore. That we wouldn’t see his sparkling eyes again. That we wouldn’t hear his endless rants about science again. His loss has created a permanent, glaring void in the family that will never be filled.”

Thanking his admirers for being a constant support as they try and recover from the loss, the family added that Rajput, “truly loved and cherished every single one of his fans.”

The actor, who made the storybook transition from Patna boy to television and then the starry lights of the Hindi film industry, was the youngest of five siblings and is survived by his father and four sisters. His mother had passed away in 2002 when he was a young teen.

To honour his memory and legacy, the family has decided to set up Sushant Singh Rajput Foundation (SSRF) that will support young talents in cinema, science and sports.

His childhood home in Rajiv Nagar, Patna, will be turned into a memorial, where all his personal memorabilia and belongings, that include thousands of books, his Meade 14’’ LX-600 telescope, flight-simulator, will be on display for his fans and admirers.

The actor’s family, who used to fondly call him Gulshan, will also maintain his social media accounts as legacy accounts to keep his memories alive.

Rajput started his acting career with television after dropping out from Delhi Technological University in the early 2000s. He was one of the few talents to have made a successful transition to movies.

The actor made his Bollywood debut in 2013 with Kai Po Che!. In past seven years, he had featured in a number of hits including blockbusters Neeraj Pandey’s MS Dhoni: The Untold Story and Chhichhore by Nitesh Tiwari.

Tiwari’s 2019 hit was Rajput’s last theatrical release.

On Thursday, it was announced that Dil Bechara, which is the actor’s last movie he shot for, will premiere on Disney + Hotstar on July 24.

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News Network
April 7,2020

New Delhi, Apr 7: Actor Disha Patani on Tuesday extended her warm wishes to legendary martial artist and actor Jackie Chan on his birthday.

The 'Baaghi 2' took to Instagram to share a throwback picture of herself with the Hong Kong-based actor and reminisced the times when she got the opportunity to work with him.

"Happiest b'day taguuu this was the first time I met you, I remember being so nervous but It turned out to be the best day of my life, getting an opportunity to work with my "superhero" is the best thing that has ever happened to me," she wrote in the caption.

"You teach people to be giving, loving and hardworking, thank you for blessing the world with your unreal performances and the most unforgettable life risking action sequences. Nobody can ever be "jackie chan" love you the most @jackiechan," she added.

Disha Patani and Jackie Chan worked together in a Chinese adventure comic film 'Kung Fu Yoga'.

The film was released worldwide in 2017 and it later became the highest-grossing film of Jackie Chan in China.

Besides Disha, the film also had two other Bollywood actors - Sonu Sood and Amyra Dastur.

Jackie Chan turned 66 today. He was many laurels to his name including the prestigious Oscar Award which was handed over to him in 2016 for his extraordinary achievements in the cinema industry.

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News Network
April 5,2020

New Delhi, April 5: Superstar Shah Rukh Khan on Sunday in a written message urged people to stay kind to each other and support each other in the testing times amid coronavirus crisis.
The message was shared by the actor's production company - Red Chillies Entertainment.

"At a time when the human race is facing an immense crisis, there can only be one true response: The expression of Humanity itself. This is a moment for all of us to come together in a collective effort to make each other kinder, stronger and braver to face the days ahead," said Khan.

The message from the megastar can be seen as an attempt to instill positivity and calm amidst the current situation of chaos.

"This crisis is not going to pass in a hurry, it will take its time and its toll on all of us. It will also show us that there isn't really a choice between looking out for ourselves and looking out for one another," he said.

"There's nothing more obvious in the spread of this pandemic than the fact that each one of us is inextricably connected to each other, without any distinction," he added.

He urged people to stay compassionate towards each other and also said that how we deal with this pandemic will define India as a Nation.

"So, while we do whatever we can to support each other in our own small ways, the compassion we show to those who are likely to face the most brutal brunt of both, the pandemic and its economic consequences will define us as a generation and as a Nation," the 'Kal Ho Na Ho' actor said.

"The scourge we are up against. is fearsome and unknown to us. Like all uncharted paths, our journey to overcome every new challenge it throws at us will be arduous. There will be times when the best intentions might yield the wrong results. There may also be times when we accidentally stumble upon important solutions," he added.

The 54-year-old actor urged people to confront each challenge with courage and said that he will do his best it.

"All we can really do is try our utmost to adapt and confront each challenge with courage. As a nation, and as a people, it is our duty to give it all we've got. I am going to try my best and I know each one of you will do so too. Only together we will able to fight through these difficult and unimaginable days. Together. we will overcome," he said.

He also added short poetry which said that a bright day follows this dark night and new beginnings of the day are awaiting.

"Raat ke baad naye diin ki sahar aayegi, Din nahi badlega, tareekh Badal jayegi..." read the message.

King Khan ended the message by urging people to ta maintain a physical distance with others.
"I pray for you and your families, please do the same for me. And follow Physical Distancing..........Physical Distancing.. Physical Distancing...PLEASE," said Shah Rukh Khan.
Earlier on Saturday, the Padma Shri awardee along with his wife Gauri Khan offered their personal office space in Mumbai for quarantine purpose for children, elderly and women.
The couple has also made donations to the PM CARES Fund and shared that his companies -- Kolkata Knight Riders, Red Chillies Entertainment, Meer Foundation, and Red Chillies VFX -- are taking several initiatives to support the relief efforts.

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