Don't be so clean! Obsession with hygiene could kill benefial bacterias

February 20, 2017

New Delhi, Feb 20: Good news for all those lazy-headed not-really-a-cleanliness-freak out there! Scientists have found out that the obsession with hygiene could even be turning some beneficial bacteria found in the human gut into "endangered species".

water

Providing clean water to everyone on the planet has been a major health goal for decades, but scientists have warned that while it reduces the chance of catching a deadly disease it could also increase the risk of asthma.

Speaking at the annual meeting of the American Association for the Advancement of Science in Boston, Dr Brett Finlay suggested the obsession with hygiene could even be turning some beneficial bacteria found in the human gut into "endangered species".

In a study in Canada, the researchers had found the presence of four types of bacteria in the gut of babies less than 100 days old seemed to prevent them from developing asthma in later life.

They then decided to see if the same was true for children elsewhere in the world and settled on Ecuador, where about 10 per cent of children have asthma, for their next study.

They found the same protective effect of the four bugs, but also two unexpected factors that increased the risk of the condition: a particular type of yeast in the gut and access to a clean water supply.

Dr Finley, of British Columbia University, said: "Ironically the kids with clean water had a higher risk of asthma.

"I guess it makes sense [because of the lower levels of bacteria] but I must admit we were surprised to see that. You'd think clean water is good for the world."

The hygiene hypothesis has emerged as one reason to explain the rise of asthma and allergies in the developed world.

But despite this Dr Finlay, author of the book Let Them Eat Dirt, said too many people still felt the need to kill bugs and urged them to throw away their anti-bacterial wipes.

"I would say we're suffering from a hygiene hangover. We have cleaned the world up too much," he said.

"Maybe these microbes are actually an endangered species - your great grandkids are going to have different microbes than you do.

"There are people biobanking things - I'm not suggesting you should biobank your poop now and give it to your grandkids .. I don't know . I worry we have got too clean and we have got to ease off a little bit.

"We have evolved with these microbe all along.

"I do think we have to rethink this absolute war on all microbes - 'kill them all, carpet bomb them' - I think that's wrong."

However, he stressed there were benefits to being clean.

"Hygiene works - we have got rid of infectious diseases, no doubt about it, but this is a consequence of that," he said.

"Certain microbes fix one condition but make another worse . so it's complex."

While the role of gut microbes in human health is now widely accepted, Dr Finlay said when they first suggested a link between their make-up and asthma "people thought we were from Mars".

"These microbes in the gut are setting the immune system up and different parts of the body talk to each other," he said.

But now research was increasingly pointing to the role of fungi like yeast in the gut and even "the

other elephant in the room", viruses.

"This is just a wake-up call - we have to think about more than bacteria," he said.

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News Network
February 4,2020

Boston, Feb 4: Practising yoga may increase levels of a messenger molecule involved in regulating brain activity, and completing one yoga class per week may maintain elevated levels of this chemical, according to a study which may lead to better ways of mitigating depressive symptoms.

The study, published in the Journal of Alternative and Complementary Medicine, assessed a group of 30 clinically depressed patients who were randomly divided into two groups.

According to the researchers, including those from Boston University in the US, both groups engaged in coherent breathing, and Iyengar yoga -- a form of hatha yoga, developed by B. K. S. Iyengar, emphasising on detail, precision, and alignment in the performance of yoga postures.

The only difference between the groups, the scientists said, was the number of 90 minute yoga sessions, and home sessions in which each group participated.

Over three months, they said, the high-dose group (HDG) was assigned three sessions per week, while the low-intensity group (LIG) engaged in two sessions per week.

The participants underwent magnetic resonance imaging (MRI) scans of their brain before the first and after the last yoga session, and also completed a clinical depression scale to monitor their symptoms, the study noted.

Results of the study revealed that both groups had improvement in depressive symptoms after three months.

Their MRI analysis showed that levels of the brain messenger molecule GABA were elevated after three months of yoga, as compared to the levels before starting yoga.

According to the study, this increase was found for approximately four days after the last yoga session, but the rise was no longer observed after about eight days.

"The study suggests that the associated increase in GABA levels after a yoga session are 'time-limited' similar to that of pharmacologic treatments such that completing one session of yoga per week may maintain elevated levels of GABA," explained study co-author Chris Streeter from Boston University.

Providing evidence-based data may help in getting more individuals to try yoga as a strategy for improving their health and well-being, the scientists said.

"A unique strength of this study is that pairing the yoga intervention with brain imaging provides important neurobiological insight as to the 'how' yoga may help to alleviate depression and anxiety," said study co-author Marisa Silveri from Harvard University.

In this study, we found that an important neurochemical, GABA, which is related to mood, anxiety, and sleep, is significantly increased in association with a yoga intervention," Silveri said.

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Agencies
March 25,2020

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city's general hospital.

Decades later, in the modern times too the practise has not lost it's relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer's mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

"I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time."

He further said, "Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign."

The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood's popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

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Agencies
January 4,2020

Washington D.C., Jan 3: A new study has found out that diet significantly affects the mental health and well being of an individual.

The study was published in the journal European Neuropsychopharmacology.

"We have found that there is increasing evidence of a link between a poor diet and the worsening of mood disorders, including anxiety and depression. However, many common beliefs about the health effects of certain foods are not supported by solid evidence," said the lead researcher, Professor Suzanne Dickson.

According to the researchers, the link between diet and mental health can be firmly established in certain cases like that of the ability of a ketogenic diet being helpful for children with epilepsy and the impact of vitamin B12 deficiency on poor memory, depression and fatigue.

"With individual conditions, we often found very mixed evidence. With ADHD for example, we can see an increase in the quantity of refined sugar in the diet seems to increase ADHD and hyperactivity, whereas eating more fresh fruit and vegetables seems to protect against these conditions," said Dickson

But there are comparatively few studies, and many of them don't last long enough to show long-term effects," added Dickson.

The study further concludes that some food items can be associated with treatment and the betterment of certain mental health conditions.

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