Don't want to make a film as grand as 'Baahubali': Rahman

May 7, 2017

New Delhi, May 7: Music maestro A R Rahman, who has made his directorial debut with a multisensory virtual reality film, doesn't believe that a grand war epic like "Baahubali" lends itself to the medium.

RahmanRahman's film "Le Musk", starring actors Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan, revolves around the sense of smell.

"Grandeur is too overwhelming in VR. You feel tired after sometime. For example, a war scene (like in 'Baahubali'), you could feel the pressure. In 3D, the pressure is felt farther," Rahman said in an interview here.

The Oscar-winning musician says it would be too expensive for him to replicate what S S Rajamouli has delivered.

"I don't want to make a film as grand as 'Baahubali' because we have other grander directors who can make such films. Plus, I don't have Rs 200 crore."

The musician says he wanted to create a beautiful world of visuals that don't affect the viewers negatively.

"I want to create the music, the beauty, the visuals. I want to create a world for people, so that they would never want to come out of it. I have even tried to portray the negative aspects of the story poetically, so that it doesn't bother you spiritually," he says.

"Le Musk" is his maiden project as a filmmaker and Rahman says he was ecstatic when PVR gave a positive response about making a film in VR.

"When I had this idea of making the film, we met people at PVR. We presented the idea and asked them to have a look at it as VR is the future."

Rahman says he does not take negative reviews to his heart as music is all about instincts.

"After a while you don't care (bad reviews). You feel an instinct that (good) music will happen. If it doesn't, you just go back. I believe that because I'm a spiritual person, there's a force that is helping me. I have good intentions. The people working with me have great ideas and that is the best we can do," Rahman says.

With "Le Musk", PVR is collaborating with YM Movies to bring the world's first VR multisensory episodic feature film.

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News Network
May 14,2020

Mumbai, Mar 14: Animal Planet has announced a new documentary "The Zoo: COVID-19 And Animals", which seeks to explore the effects of coronavirus on animals.

The special will see Dave Salmoni, Animal Planet’s big cat expert, talking to a number of experts, from the World Health Organization to wildlife biologists, in order to find out how COVID-19 is affecting animals and what pet owners can do to safeguard them.

The issue came to forefront when a four-year-old Malayan tiger tested positive for COVID-19 at Bronx Zoo in New York.

The documentary will feature chief veterinarian of Bronx Zoo, who will give an update on the big cats and their treatment, and also Dr Peter Embarek from WHO's COVID-19 Task Force, who works particularly on all aspects of the virus related to animals.

In a statement, Salmoni said, "When news about Nadia the tiger came out the questions immediately began; what about my pets? How do I keep my animals and family safe? We’re going to answer these questions and more through this documentary."

"We're speaking to a wide range of experts from the World Health Organization, to wildlife biologists, to veterinarians. We are at war with this disease and so we get down to the nitty-gritty, and discuss practical questions about daily lives with our pets," he added.

Sai Abishek, Director – Content, Factual & Lifestyle Entertainment – South Asia, Discovery, said, "We have been the forefront of busting myths around novel coronavirus with international documentaries. With this latest film, we take a hard look at how animals are being treated during such a crisis and the safety measures that can be taken to keep both, the people and their pets healthy."

"The Zoo: COVID-19 And Animals" will premiere on May 17 on Animal Planet, Animal Planet HD and Discovery Plus app.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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News Network
July 26,2020

Mumbai, Jul 26: Just days after actor Kangana Ranaut made some claims on Sushant Singh Rajput's suicide case and asked why the Mumbai police is not summoning some people of the Hindi film industry, Maharashtra Home Minister Anil Deshmukh on Sunday said that film director Mahesh Bhatt and Karan Johar's manager will be called for the questioning.

"Tomorrow Mahesh Bhatt will be called for questioning and we will later call Karan Johar's manager too. If required Karan Johar can also be called for the questioning in Sushant Singh Rajput case," he said while speaking to news agency.

A day Rajput's suicide, Kangana had released a two-minute video speaking highly of the deceased actor and accusing certain sections of the film industry for not acknowledging the star's talent.

Kangana had also claimed that some of the last social media posts by the actor made it evident that he was struggling to survive in the industry.

According to the police, statements of 39 people, including film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra have been recorded in the investigation so far.

Rajput was found dead in his Mumbai residence on June 14.

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