Dropped from Incredible India, Big B now onboard Swachh Bharat

July 4, 2016

New Delhi, Jul 4: Bollywood megastar Amitabh Bachchan has been approached by the Centre to be the "face" of Prime Minister Narendra Modi's pet 'Swachh Bharat' programmme.bigb

This comes months after reports that there was a rethink on the part of the government to sign up the actor for Incredible India campaign after the exit of another Bollywood actor Aamir Khan following his controversial remarks on perceived intolerance. However, Bachchan's name was ruled out after it appeared in Panama papers.

The Urban Development ministry had sent a letter to the Bollywood heavyweight on June 20 to "lend his voice and person" and help promote a specific part of the campaign, i.e sale of city compost for use as fertilisers in order to reduce waste being transported to landfill sites, an official said.

He said they were awaiting the actor's response.

According to the letter written by Mission Director Praveen Prakash, the government was stepping up efforts to encourage converting bio-degradable waste into compost, for use as fertiliser and reduce the waste going to landfill sites.

It is in order to encourage and publicise composting that Bachchan's participation is being sought, according to the letter.

"A major component of the Swachh Bharat Mission includes 100 per cent scientific management of solid waste in all urban areas... government is very keen to promote processing of bio-degradable component of solid waste into compost, for use as fertilisers...

"In order to succeed, this initiative will also need to be widely publicised- among farmers, citizens, nurseries and public gardens," the letter said.

"We plan to come out with a range of promotional material (radio ads, TV commercials, posters, jingles etc) to spread the message... In this respect we would be grateful if you would agree to be the face of these promotions... lending your voice and person for the radio ads, TV commercials and posters," it added.

Modi had launched Swachh Bharat Abhiyan or Clean India Mission on October 2, 2014, and set a 5-year deadline to usher in complete cleanliness in the country.

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News Network
April 11,2020

New Delhi, Apr 11: Actor Hema Malini on Saturday expressed concern over the health workers, who are being treated badly and are restricted to enter their own building.

The 71-year-old actor took to Instagram and shared a video where she expressed concern over the situation the health workers are going through. "Friends, I have seen this in various news channels and I am very sad that the health workers are being treated very badly. They are being restricted to enter their own building," she said.

The 'Baghban' actor further said: "Just think, in such times, they are our safeguards amid such situation (coronavirus outbreak). They are the ones who are going to ground level and are finding out the patients suffering from the disease."

She went on to add that "they do so, to save you. Remember, opposing them is to play with the safety of the country and every citizen. That is why we should honour them. Jai Hind."

In the post accompanying the video, she wrote, "Some of you might have watched the following interview on India TV where I have spoken about how I spend a typical day during this lockdown and social distancing period. This is for those of you who might have missed it!"

The post garnered more than 1.3k views within 35 minutes of being posted on the photo-sharing platform.

Just like other celebrities, Hema Malini is also practicing self-isolation amid the 21-day government-imposed lockdown in view of coronavirus outbreak.

India's total cases of coronavirus on Saturday climbed to 7,529 including 242 deaths and 652 people, who have either been cured or discharged, said the Union Ministry of Health and Family Welfare on Saturday. 

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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News Network
February 10,2020

Feb 10: Bong Joon-ho’s film “Parasite” starts in a dingy, half-basement apartment with a family of four barely able to scratch out a life. There must be no place to go but up, right? Yes and no. There’s nothing predictable when the South Korean director is on his game.

This dark, socially conscious film about the intertwining of two families is an intricately plotted, adult thriller. We can go up, for sure, but Bong can also take us deeper down. There’s always an extra floor somewhere in this masterpiece.

It tells the story of the impoverished four-person Kim family who, one by one, and with careful and devious planning, all get employed by the four-person affluent Park family — as a tutor, an art teacher, a driver and a housekeeper. They are imposters stunned by the way wealth can make things easier: “Money is an iron. It smooths out all the creases,” says the Park patriarch with wonder.

Bong, who directed and wrote the story for “Parasite,” has picked his title carefully, of course. Naturally, he’s alluding to the sycophantic relationship by a clan of scammers to the clueless rich who have unwittingly opened the doors of their home on a hill. But it’s not that simple. The rich family seem incapable of doing anything — from dishes to sex — without help. Who’s scamming who?

Bong’s previous films play with film genres and never hide their social commentary — think of the environmentalist pig-caper “Okja” and the dystopian sci-fi global warming scream “Snowpiercer.” But this time, Bong’s canvas is a thousand times smaller and his focus light-years more intense. There are no CGI train chases on mountains or car chases through cities. (There is also, thankfully, 100% less Tilda Swinton, a frequent, over-the-top Bong collaborator.

The two Korean families first make contact when a friend of the Kim’s son asks him to take over English lessons for the Park daughter. Soon the son (a dreamy Choi Woo-sik) convinces them to hire his sister (the excellent Park So-dam) as an art teacher, but doesn’t reveal it’s his sis. She forges her diploma and spews arty nonsense she learned on the internet, impressing the polite but firm Park matriarch (a superb Jo Yeo-jeong.)

The Park’s regular chauffer is soon let go and replaced by the Kim patriarch (a steely Lee Sun-kyun). Ditto the housemaid, who is dumped in favor of the Kims’ mother (a feisty Jang Hye-jin.) All eight people seem happy with the new arrangement until Bong reveals a twist: There are more parasites than you imagined. The clean, impeccably furnished Park home will have some blood splashing about.

Bong’s trademark slapstick is still here but the rough edges of his often too-loud lessons are shaved down nicely and his actors step forward. “Keep it focused,” the Kim’s son counsels his father at one point. Bong has followed that advice.

There are typically dazzling Bong touches throughout. Just look for all the insect references — stink bugs at the beginning to flies at the end, and a preoccupation with odor across the frames. And there’s a scene in which the rich matriarch skillfully winds noodles in a bowl while, in another room, duct tape is being wrapped around a victim and classical music plays.

Bong could have been more strident in his social critique but hasn’t. There are no villains in “Parasite” — and also no heroes. Both families are forever broken after chafing against each other, a bleak message about the classes ever really co-existing (Take that, “Downton Abbey”).

“Parasite” is a worthy winner of the Palme d’Or at the Cannes Film Festival, the first South Korean movie to win the prestigious top prize. The director has called it an “unstoppably fierce tragicomedy.” We just call it brilliant.

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