Dropped from Incredible India, Big B now onboard Swachh Bharat

July 4, 2016

New Delhi, Jul 4: Bollywood megastar Amitabh Bachchan has been approached by the Centre to be the "face" of Prime Minister Narendra Modi's pet 'Swachh Bharat' programmme.bigb

This comes months after reports that there was a rethink on the part of the government to sign up the actor for Incredible India campaign after the exit of another Bollywood actor Aamir Khan following his controversial remarks on perceived intolerance. However, Bachchan's name was ruled out after it appeared in Panama papers.

The Urban Development ministry had sent a letter to the Bollywood heavyweight on June 20 to "lend his voice and person" and help promote a specific part of the campaign, i.e sale of city compost for use as fertilisers in order to reduce waste being transported to landfill sites, an official said.

He said they were awaiting the actor's response.

According to the letter written by Mission Director Praveen Prakash, the government was stepping up efforts to encourage converting bio-degradable waste into compost, for use as fertiliser and reduce the waste going to landfill sites.

It is in order to encourage and publicise composting that Bachchan's participation is being sought, according to the letter.

"A major component of the Swachh Bharat Mission includes 100 per cent scientific management of solid waste in all urban areas... government is very keen to promote processing of bio-degradable component of solid waste into compost, for use as fertilisers...

"In order to succeed, this initiative will also need to be widely publicised- among farmers, citizens, nurseries and public gardens," the letter said.

"We plan to come out with a range of promotional material (radio ads, TV commercials, posters, jingles etc) to spread the message... In this respect we would be grateful if you would agree to be the face of these promotions... lending your voice and person for the radio ads, TV commercials and posters," it added.

Modi had launched Swachh Bharat Abhiyan or Clean India Mission on October 2, 2014, and set a 5-year deadline to usher in complete cleanliness in the country.

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News Network
March 12,2020

Los Angeles, Mar 12: Hollywood superstar Tom Hanks has revealed that he and wife Rita Wilson have tested positive for the novel coronavirus.

The actor couple, currently in Australia to shoot for the pre-production of Baz Luhrmann's untitled Elvis Presley film, decided to get tested after they felt "a bit tired".

"Hey folks Rita and I are down here in Australia. We felt a bit tired, like we had colds, and some body aches. Rita had some chills that came and went. Slight fevers too. To play things right, as is needed in the world right now, we were tested for the coronavirus, and were found to be positive," Hanks said in a tweet.

The Academy-award-winning actor said the medical team had already taken over.

"The medical officials have protocols that must be followed. We Hanks will be tested, observed and isolated for as long as public health and safety requires," Hanks said.

"Not much more to it than one-day at a time approach, no? We will keep the world posted and updated. Take care of yourselves!" Hanks tweeted.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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News Network
April 14,2020

New Delhi, Apr 14: Legendary singer Lata Mangeshkar on Tuesday paid tributes to Dr BR Ambedkar on his birth anniversary.

The 90-year-old singer took to Twitter to extend her greetings on the occasion of Ambedkar Jayanti and also expressed gratitude for being able to get the chance to meet him.

"Namaskar. Bhartiya Savidhan ke janak mahamanav Bharat Ratna Dr BR Ambedkar Ji ki Jayanti par main unko koti koti vandan karti hu. (Namaskar. On the birth anniversary of Dr. BR Ambedkar, the father of the great Indian Constitution, I offer him a ceremonial offering)" she tweeted.

"Main unko pratyaksh roop se mil saki ye mera sobhagya hai. (It is my good fortune that I got the chance to meet him)," her tweet further read.
Ambedkar, commonly known as Babasaheb, dedicated his life to working for the upliftment of Dalits, women and the underprivileged.

Born into a poor Dalit family on April 14, 1891, Ambedkar became independent India's first law minister, the principal architect of the Indian Constitution and a founding father of the Republic of India.

He also campaigned against the social discrimination faced by Dalits and inspired the Dalit Buddhist Movement in 1956. Ambedkar was awarded the Bharat Ratna posthumously in 1990.

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