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New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

New Delhi, Jun 2: After Amitabh Bachchan, it is actor Akshay Kumar, who has come forward to support Bhumi Pednekar's initiative -- Climate Warrior -- urging the people to plant trees.

Bhumi Pednekar has sought to bring Bollywood together to spread awareness about mother nature through her campaign in view of the coming World Environment Day (June 5).

The campaign endeavours to get leaders from the entertainment industry to tell what is the 'one wish they have for the earth.'

Following the thread, the 'Kesari' actor was seen raising his voice on issues, and have taken steps to bring awareness to important causes like climate change.

"Our Beautiful Planet that has sustained us now needs us to protect it more than ever. During this time we as a community must tread carefully and act immediately" Akshay Kumar was seen saying in a video posted by Pednekar on Instagram.

"A lot of damage has been done and climate change is a grave reality that all of us are facing," he added.

Explaining his one wish to rebuild mother nature, is, as he says: "The simplest act of planting trees."

"I consider this as one of the most basic and efficient deeds that we can exercise individually and also urge others to do so. Let us do our bit to heal and rebuild the only planet we have. So join me and become a Climate Warrior," the 'Padman' actor concluded.

Ahead of the World Environment Day, and in support of Bhumi's initiative, legendary actor Amitabh Bachchan earlier in the day also pledged to be 'climate-conscious' in a bid to protect nature.

Chennai, Jan 15: Superstar Rajinikanth on Tuesday called for neutrality in journalism and urged media outlets to report the truth.

Addressing an event organised by Tamil magazine ''Thuglak' in Chennai, the superstar-turned-politician said that the country needs a journalist like the late Cho S Ramaswamy, who helmed the publication for decades.

"The times, politics and society are going bad. In such a scenario, the media had a huge responsibility towards the people," he said.

Some television channels are biased towards political parties, Rajinikanth said. He added that media, critics and journalists must report the truth impartially.

Comparing true news to milk and fake reportage to water, Rajinikanth said people will not be able to distinguish between the two if they are mixed.

"Only journalists need to tell which portion is milk and which is water...write the truth and don't make a lie seem like truth," he said, amid applause.