The 'utterly butterly' Amul girl turns 50

June 12, 2012

Amul_Girl

Mumbai, June 12: In a country where cartoons are creating flutter among politicians, the iconic 'utterly butterly' girl survived half a century. The brand mascot of the Amul butter advertisements, for whom no subject is a taboo, has turned 50. The girl in her polka dotted dress, with a matching bow in her hair, has continued to charm with her tounge-in-cheek humour since 1960s.

To celebrate her 60th birthday, Amul and its creative partner DaCunha Communications have decided to launch a coffee table book on the iconic girl.

"The great thing about Eustace Fernandes' girl is the round face that can be adapted to be anybody. With Manmohan Singh, put a turban on her. It can be Indira Gandhi, give her a white streak. So it's a supremely adaptable creation," says Sylvester DaCunha, Founder-Chairman, DaCunha Communications.


In the initial years, the Amul campaigns projecting the girl were run mostly in print and radio. The first billboard campaign appeared in 1966 of the the girl kneeling in prayer, with one eye closed and another on the pack of butter with the words, "Give us this day our daily bread with Amul Butter." Her cuteness attracted the mind of the public instantly. Since then there was no looking back. For the last 50 years, she has been part of Amul's campaign on different current affairs issues.

But it's a difficult job to choose the best of her campaigns. Mr DaCunha says, "My favourite one - it used politics - Narasimha Rao, VP Singh and Mrs Gandhi, but it used a Hindi film reference. And India loves two things - politics and movies. So that was a good one."

Recent controversy surrounding cartoons on NCERT books or on newspapers has irked the liberal society, who alleges that putting a gag on such cartoons is against freedom of expression. However, political furore has not been able to dampen the spirit of the Amul girl. In the words of her creator, "There are controversies. But finally we live in a free country. And you can get away with stuff. I think if you go too much overboard, it's always tricky. So we try and keep it little bit under."

The coffee table book features articles by many who made it to the hoardings, including actor Amitabh Bachchan and cricket commentator Harsha Bhogle, who feels the book is a piece of history, rather than just a collector's item. Mr Bhogle says, "It's a library of sorts, isn't it? You see a hoarding, you remember it next week, and you remember the one after that. But when it comes together in a book, it becomes a history book, almost."

The book, a tribute to the Amul girl's wit, humour on the high and low points in India's recent tumultuous history will certainly evoke nostalgia. And, as Mr DaCunha says, will continue to charm everyone in coming years as well.



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News Network
July 23,2020

Mumbai, Jul 22: Actor Sara Ali Khan on Wednesday treated her fans to an extremely adorable family picture from a Holi celebration during her childhood days.

"Mother, Daughter- Iggy Potter. Riot of colours with Water Slaughter. Mommy so young I almost forgot her. Gulaal we threw, off-guard we caught her. But it was healthy fun with no totter. After all she's mother dearest- the OG Fautor," the 'Simmba' star poetically captioned the adorable Holi throwback picture on Instagram.

In the picture, Sara was seen coloured in Gulaal along with her mother Amrita Singh and brother Ibrahim Ali Khan. Sara looked loveable in the childhood picture as she wore an endearing smile with her neatly tied hair in a ponytail. Mom Amrita was seen smiling along with the kids, while she held little Ibrahim as he smiled and posed for the camera.

The post on the photo-sharing platform garnered more than 6 lakh likes within an hour of being posted.

Meanwhile, on the film front, Sara Ali Khan is awaiting the release of her latest comedy-drama 'Coolie No.1' with Varun Dhawan.

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News Network
January 7,2020

Mumbai, Jan 7: Actor Anil Kapoor, who next will be seen onscreen in Malang, revealed that he always tells superstar Aamir Khan not to stop working with filmmaker Rajkumar Hirani.

Kapoor was interacting with the media at the trailer launch of Malang along with his co-actors Adtiya Roy Kapur, Disha Patani, Elli AvRam, film's director Mohit Suri and producers Luv Ranjan, Bhushan Kumar, Ankur Garg and Jay Shewakraman on Monday in Mumbai.

Anil Kapoor has worked with many directors and producers in his 40-year acting career.

Talking about camp culture in the Hindi film industry and praising makers of Malang, Kapoor said, "I feel we need producers like Ankur (Garg) and Luv (Ranjan). I have told Mohit (Suri) to continue doing films with them. I always tell Aamir Khan by calling him on the phone to say that you should not leave Raju Hirani (Rajkumar Hirani). Whenever I see films of both of them, I tell Aamir not to leave him."

He continued, "I feel whenever you make a good team then you should hold on to it. Team is very important and there are certain stars that come together to make something interesting and exciting."

Kapoor gave an example of Hollywood actors and filmmakers while backing his viewpoint.

"If you see Martin Scorsese, Robert De Niro, Leonardo DiCaprio they do so many films together. They can work with others, too, but they keep working with each other. There is some magic, obviously. You have to go with the casting but somewhere I feel teams should stand by each other," the actor added.

Malang stars Aditya Roy Kapur, Disha Patani, Anil Kapoor and Kunal Khemu in lead roles. It is scheduled to release on February 7.

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Agencies
July 29,2020

Patna, Jul 29: BJP MLA Neeraj Kumar Singh Bablu, cousin of Sushant Singh Rajput, on Tuesday said that a huge amount of money has been transferred into the account of actress Rhea Chakraborty from the actor's account.

"An FIR has been filed against actress Rhea Chakraborty by the father of Sushant Singh as a huge amount of money has been transferred into her account and they both have joint accounts for some companies through which cheating has been done from her side," Bablu said.

"This is the issue of probe and police will go there and investigate the matter after that everything will be revealed," he added.

He also said that Karan Johar should also be called in for questioning by the Mumbai Police in connection with Sushant Singh Rajput's death case.

The statement was given in the backdrop of several top film personalities being questioned in connection with the case.

On July 28, an FIR has been registered against actor Rhea Chakraborty under various sections including abetment of suicide on the complaint of Sushant Singh Rajput's father Krishna Kishor Singh, the police said on Tuesday.

It said that a four-member team has been sent to Mumbai following registration of FIR.
"A four-member team has been sent to Mumbai. The team will collect case diary and other important documents from Mumbai Police," Sanjay Singh, Inspector General, Patna Central Zone said.

In the complaint made to Rajeev Nagar police station in-charge, KK Singh alleged that Rhea Chakraborty and her relatives "committed fraud" and "pressurised the actor for financial gains".

Sushant's father alleged that Chakraborty "got in touch with the actor with a motive to establish herself in the film industry using his contacts and she and her relatives started interfering in his affairs".

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