The 'utterly butterly' Amul girl turns 50

June 12, 2012

Amul_Girl

Mumbai, June 12: In a country where cartoons are creating flutter among politicians, the iconic 'utterly butterly' girl survived half a century. The brand mascot of the Amul butter advertisements, for whom no subject is a taboo, has turned 50. The girl in her polka dotted dress, with a matching bow in her hair, has continued to charm with her tounge-in-cheek humour since 1960s.

To celebrate her 60th birthday, Amul and its creative partner DaCunha Communications have decided to launch a coffee table book on the iconic girl.

"The great thing about Eustace Fernandes' girl is the round face that can be adapted to be anybody. With Manmohan Singh, put a turban on her. It can be Indira Gandhi, give her a white streak. So it's a supremely adaptable creation," says Sylvester DaCunha, Founder-Chairman, DaCunha Communications.


In the initial years, the Amul campaigns projecting the girl were run mostly in print and radio. The first billboard campaign appeared in 1966 of the the girl kneeling in prayer, with one eye closed and another on the pack of butter with the words, "Give us this day our daily bread with Amul Butter." Her cuteness attracted the mind of the public instantly. Since then there was no looking back. For the last 50 years, she has been part of Amul's campaign on different current affairs issues.

But it's a difficult job to choose the best of her campaigns. Mr DaCunha says, "My favourite one - it used politics - Narasimha Rao, VP Singh and Mrs Gandhi, but it used a Hindi film reference. And India loves two things - politics and movies. So that was a good one."

Recent controversy surrounding cartoons on NCERT books or on newspapers has irked the liberal society, who alleges that putting a gag on such cartoons is against freedom of expression. However, political furore has not been able to dampen the spirit of the Amul girl. In the words of her creator, "There are controversies. But finally we live in a free country. And you can get away with stuff. I think if you go too much overboard, it's always tricky. So we try and keep it little bit under."

The coffee table book features articles by many who made it to the hoardings, including actor Amitabh Bachchan and cricket commentator Harsha Bhogle, who feels the book is a piece of history, rather than just a collector's item. Mr Bhogle says, "It's a library of sorts, isn't it? You see a hoarding, you remember it next week, and you remember the one after that. But when it comes together in a book, it becomes a history book, almost."

The book, a tribute to the Amul girl's wit, humour on the high and low points in India's recent tumultuous history will certainly evoke nostalgia. And, as Mr DaCunha says, will continue to charm everyone in coming years as well.



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News Network
June 2,2020

Kolkata, Jun 2: Artistes of the Bengali film industry are trying to get the best out of their creative side amid the lockdown, with many of them giving shape to innovative concepts and ideas to hook the audience.

A short film 'Grub Ne Bana Di Jodi', with RJ-actor Mir Afsar Ali in the lead, transcends boundaries to bring couples from around the world together on one platform, as they engage in discussions on food and culture.

The shot-at-home film, directed by Satrajit Sen, has Ali giving couples tasks to test their culinary skills.

"This is the time to try new concepts and that, too, without the usual technical support. There is no box office pressure, and people can take their own sweet time to watch the film on YouTube," he said.

Actor Vikram Chatterjee, who recently completed the shoot of 'Pabitra Puppies', a web series about seven friends bonding over video games, said it was an "altogether different experience" with no crew to assist him at home.

"The shooting process was complicated but we had a lot of fun. I was in Mumbai when the lockdown was imposed.

Coordinating with the director and other cast members wasn't easy, but this phase has taught us how to overcome challenges," Chatterjee said.

The series, also starring Sohini Sarkar and Saayoni Ghosh, will be streaming on Hoichoi soon.

Director Shieladitya Moulik's third outing on YouTube, amid the lockdown, has garnered good reviews.

The short film 'Eye Candy' tells the story of a blind couple who had been finding ways to connect with each other.

"I wanted to talk about long-distance relationships, and the problems faced by couples in the midst of the COVID-19 crisis, but not without a twist. I hope the viewers enjoy the short," Moulik said.

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Agencies
July 31,2020

New Delhi, Jul 31: After an FIR was registered against her in various sections including abetment of suicide in the Sushant Singh Rajput death case, actor Rhea Chakraborty on Friday said that she has faith in the judiciary and she will get justice.

In a video statement issued by her lawyers, the actor refrained from commenting on "horrible things" being said against her saying that the matter is sub judice. 

“I have immense faith in God and the judiciary. I believe that I will get justice. Even though horrible things are being said about me in the electronic media. I refrain from commenting on the advice of my lawyers as the matter is sub judice. Satyamev Jayate. The truth shall prevail," Chakraborty said in the video statement. 

An FIR was filed by Rajput's father KK Singh against Chakraborty in Bihar under several sections including abetment of suicide.

Days after Rajput's death, Chakraborty said she was the "girlfriend" of the 'Dil Bechara' actor while requesting a CBI inquiry in the case.

Rajput was found dead in his Mumbai residence on June 14.

Chakraborty has also approached the Supreme Court for transfer of investigation to Mumbai in the FIR registered against her in Patna. 

Earlier in the day, targeting Chakraborty over Rajput's death, Bihar Minister and JD-U leader Maheshwar Hazari said she played the role of "vishkanya" and alleged that there is a "big gang" behind the "killing" of the actor.

"There is a big gang behind the killing of Sushant Singh Rajput. Earlier also talented people who went to Mumbai for work were killed. This gang used Rhea Chakraborty. She trapped Sushant Singh Rajput in a love affair, got his money transferred. Later, she started drama of 'bhoot pret' (ghosts) and played the role of a 'vishkanya'. She sabotaged his talent and defamed love," Hazari said.

According to the Maharashtra police, statements of 41 people, including filmmaker Mahesh Bhatt, film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra have been recorded in the investigation so far.

Maharashtra Home Minister Anil Deshmukh had said that Mumbai Police are investigating the case and it will not be transferred to the CBI. 

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News Network
February 10,2020

Feb 10: Bong Joon-ho’s film “Parasite” starts in a dingy, half-basement apartment with a family of four barely able to scratch out a life. There must be no place to go but up, right? Yes and no. There’s nothing predictable when the South Korean director is on his game.

This dark, socially conscious film about the intertwining of two families is an intricately plotted, adult thriller. We can go up, for sure, but Bong can also take us deeper down. There’s always an extra floor somewhere in this masterpiece.

It tells the story of the impoverished four-person Kim family who, one by one, and with careful and devious planning, all get employed by the four-person affluent Park family — as a tutor, an art teacher, a driver and a housekeeper. They are imposters stunned by the way wealth can make things easier: “Money is an iron. It smooths out all the creases,” says the Park patriarch with wonder.

Bong, who directed and wrote the story for “Parasite,” has picked his title carefully, of course. Naturally, he’s alluding to the sycophantic relationship by a clan of scammers to the clueless rich who have unwittingly opened the doors of their home on a hill. But it’s not that simple. The rich family seem incapable of doing anything — from dishes to sex — without help. Who’s scamming who?

Bong’s previous films play with film genres and never hide their social commentary — think of the environmentalist pig-caper “Okja” and the dystopian sci-fi global warming scream “Snowpiercer.” But this time, Bong’s canvas is a thousand times smaller and his focus light-years more intense. There are no CGI train chases on mountains or car chases through cities. (There is also, thankfully, 100% less Tilda Swinton, a frequent, over-the-top Bong collaborator.

The two Korean families first make contact when a friend of the Kim’s son asks him to take over English lessons for the Park daughter. Soon the son (a dreamy Choi Woo-sik) convinces them to hire his sister (the excellent Park So-dam) as an art teacher, but doesn’t reveal it’s his sis. She forges her diploma and spews arty nonsense she learned on the internet, impressing the polite but firm Park matriarch (a superb Jo Yeo-jeong.)

The Park’s regular chauffer is soon let go and replaced by the Kim patriarch (a steely Lee Sun-kyun). Ditto the housemaid, who is dumped in favor of the Kims’ mother (a feisty Jang Hye-jin.) All eight people seem happy with the new arrangement until Bong reveals a twist: There are more parasites than you imagined. The clean, impeccably furnished Park home will have some blood splashing about.

Bong’s trademark slapstick is still here but the rough edges of his often too-loud lessons are shaved down nicely and his actors step forward. “Keep it focused,” the Kim’s son counsels his father at one point. Bong has followed that advice.

There are typically dazzling Bong touches throughout. Just look for all the insect references — stink bugs at the beginning to flies at the end, and a preoccupation with odor across the frames. And there’s a scene in which the rich matriarch skillfully winds noodles in a bowl while, in another room, duct tape is being wrapped around a victim and classical music plays.

Bong could have been more strident in his social critique but hasn’t. There are no villains in “Parasite” — and also no heroes. Both families are forever broken after chafing against each other, a bleak message about the classes ever really co-existing (Take that, “Downton Abbey”).

“Parasite” is a worthy winner of the Palme d’Or at the Cannes Film Festival, the first South Korean movie to win the prestigious top prize. The director has called it an “unstoppably fierce tragicomedy.” We just call it brilliant.

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