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New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

Mumbai, Jun 15: Maharashtra police's cyber department has asked people to refrain from circulating online pictures of the body of actor Sushant Singh Rajput, who was found hanging in his apartment in Mumbai's Bandra area.

Terming it as a "disturbing trend", it warned that circulation of such pictures could attract legal action.

Rajput, 34, was found hanging in his apartment on Sunday, sending shockwaves rippling through the Hindi film industry and elsewhere.

Later, some people circulated pictures of the actor's body on social media platforms, following which the state police's cyber department said it was in "bad taste".

A disturbing trend has been observed on Social Media platforms by Maharashtra Cyber that pictures of deceased actor Sushant Singh Rajput are being circulated, which are disturbing and in bad taste," it tweeted late Sunday night.

"It is emphasised that circulation of such pictures is against legal guidelines and court directions, and are liable to invite legal action," it added.

Urging netizens to refrain from posting such photos, the cyber department said the pictures already circulated should be deleted henceforth.

"In the digital age, every piece of information we read or watch needs to be cross-checked, verified and we all have to be careful before believing or forwarding them," it said.

After the actor's death, police said no note was found at the spot.

Police sources also said they did not find any foul play in their initial investigation.

New Delhi, May 10: While people across the country have been spending a lot of time at home owing to the lockdown, superstar Shah Rukh Khan on Saturday provided a unique platform for all the aspiring filmmakers to produce some 'fun, creative and... spooky' video.

The 54-year-old actor shared a statement on Instagram, detailing about the opportunity for the filmmakers to channel their inner "filmmaking ghost to make a scary indoor film with an element of horror in it."

Taking it to the captions, the 'Don' actor wrote: "Since we've all got a bit of time on our hands in quarantine, thought I can get us all to work a bit... in a fun, creative and... spooky way!"

In the post, titled with a hashtag 'SpookSRK,' the actor has listed down the rules to be followed while making the video and shared the email link to submit their work.

The 'Dilwale' actor also announced that the selected "three winners" will get a chance to video call the star himself.

Wrapping the post on a lighter note, he added: "I will be sending in my film as well...P.S - Ghosts are welcome to send their entries too."

This comes a day after the first trailer launch of Shah Rukh's new Netflix horror series 'Betaal'.

SRK's Red Chillies Entertainment is producing the horror-thriller. The new series also stars Vineet Kumar, Aahana Kumra, Suchitra Pillai, Jitendra Joshi, Manjiri Pupala, and Syna Anand.