I feel protective about Deepika: SRK

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

New Delhi, Jun 20: Taking cues from her own experience, actor Deepika Padukone on Saturday emphasised that people suffering from depression cannot 'snap out' of the mental health condition.

Continuing with her daily practice of posting mental health messages for people struggling with depression and other issues, Padukone posted the recent message on social media.

"Repeat after me: You cannot 'snap out' of depression," Padukone wrote on Twitter.

Padukone had started with the series of mental health quotes after the sudden demise of actor Sushant Singh Rajput, who committed suicide by hanging himself at his Bandra residence in Mumbai.

The 'Tamasha' actor started voicing her opinion on the importance of mental health through her foundation 'The Live Love Laugh Foundation' (TLLLF) in June 2015. Through the platform, the actor keeps launching nationwide awareness as well as destigmatisation campaigns.

Meanwhile, scores of comments followed on her latest post on mental health, where netizens too shared their take on mental health.

Kolkata, Jun 2: Artistes of the Bengali film industry are trying to get the best out of their creative side amid the lockdown, with many of them giving shape to innovative concepts and ideas to hook the audience.

A short film 'Grub Ne Bana Di Jodi', with RJ-actor Mir Afsar Ali in the lead, transcends boundaries to bring couples from around the world together on one platform, as they engage in discussions on food and culture.

The shot-at-home film, directed by Satrajit Sen, has Ali giving couples tasks to test their culinary skills.

"This is the time to try new concepts and that, too, without the usual technical support. There is no box office pressure, and people can take their own sweet time to watch the film on YouTube," he said.

Actor Vikram Chatterjee, who recently completed the shoot of 'Pabitra Puppies', a web series about seven friends bonding over video games, said it was an "altogether different experience" with no crew to assist him at home.

"The shooting process was complicated but we had a lot of fun. I was in Mumbai when the lockdown was imposed.

Coordinating with the director and other cast members wasn't easy, but this phase has taught us how to overcome challenges," Chatterjee said.

The series, also starring Sohini Sarkar and Saayoni Ghosh, will be streaming on Hoichoi soon.

Director Shieladitya Moulik's third outing on YouTube, amid the lockdown, has garnered good reviews.

The short film 'Eye Candy' tells the story of a blind couple who had been finding ways to connect with each other.

"I wanted to talk about long-distance relationships, and the problems faced by couples in the midst of the COVID-19 crisis, but not without a twist. I hope the viewers enjoy the short," Moulik said.