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New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

Mumbai, Mar 25: Filmmakers and actors, including Karan Johar, Taapsee Pannu and Ayushmann Khurrana, have pledged their support to a new initiative aimed at supporting the daily wage-earners who have been severely affected by the lockdown imposed to combat coronavirus.
The country is witnessing a 21-day lockdown, as announced by Prime Minister Narendra Modi, to contain the spread of the virus, which has claimed the lives of over 20,000 people globally.

The initiative, I Stand With Humanity, started by organisations -- the International Association for Human Values, the Art of Living Foundation and the Indian Film and TV Industry, will provide families of daily wage workers with 10 days of essential food supplies.

"I pledge to contribute and support this initiative! This is a situation that needs all our help, love, care and support," Karan posted on Twitter.

Taapsee said everyone must come forward to help the daily wage workers.

"This one for the daily wage workers. Because we need to do our bit for the ones who work with/for us. If not corona, lack of basic food might take them down. Let's help them to get through this," the actor wrote.

Ayushmann described the initiative as "truly noble".

"I vow to support this and contribute. India and Indians are under threat and each one of us have the power to make a difference. Let's support and care for each other as much as we can in this time of crisis. #Istandwithhumanity," he tweeted.

Kiara Advani and Rakul Preet Singh also pledged to contribute towards the initiative.

"Let's contribute! While some of us are safe at home, we can help those struggling right now... donate," Kiara said.

Rakul tweeted, "I support this noble initiative. Happy to contribute for this humanitarian cause. While staying safe at home, I urge every one else also to contribute online."

Actor Varun Sharma said, "I pledge to contribute & support this initiative #iStandWithHumanity"

"In times like these, we need to step up for the ones in need. I'm happy to contribute for this humanitarian cause. And guys whoever can help, you all can also contribute online," actor Sidharth Malhotra tweeted.

Filmmaker Nitesh Tiwari wrote, "There are a lot of daily wage earners who need our help during this tough time. Please help as much as you can. Here's the link to contribute online."

Actor Bhumi Pednekar said it was important to get together and help those who are "vulnerable and in need".

Actor Dia Mirza said, "We are in this together. YES we will help #DailyWageEarners get through this with hope and dignity. I am contributing to this effort and I hope many others in our fraternity will do as well."

Filmmakers Aanand L Rai and Sanjay Gupta have also backed the cause.

"One of the greatest gift a person can give another, is support. I whole heartily support this noble initiative. While staying safe at home, I urge every one else also to contribute online," Aanand tweeted.

Gupta called upon the public to help the daily wage-earners through the initiative.

On March 18, the Producers Guild of India had announced that they have set up a relief fund for daily wage-earners impacted by the shutdown of film, television and web productions amid coronavirus pandemic.

Their decision came after many filmmakers, including Sudhir Mishra, Vikramaditya Motwane and Anurag Kashyap, raised concerns over the impact of shutdown on the daily wage workers.

South star Pawan Kalyan announced on Twitter that he will donate Rs 1 crore to PM relief fund.

B N Tiwari, President of Federation of Western India Cine Employees (FWICE), however, claimed there has been no help from Bollywood personalities or the Producers Guild of India so far.

"In the South, Rajinikanth has donated Rs 50 lakh which is a great thing. But here, we haven't received any call or help from anyone from Bollywood yet."

"There is one production company called Frames that produces TV shows, they have given ration worth Rs 25 lakh but it is stuck at Navi Mumbai and we haven't been able to give that to workers as they can't come here. We are toying with the idea of taking help of police authorities to give the ration to the workers," Tiwari told news agency.