Katrina visits Salim Chishti's dargah; wants to shoot song

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

Mumbai, May 12: Superstar Salman Khan on Tuesday released his latest romantic single "Tere Bina" featuring Jacqueline Fernandez while in quarantine at his Panvel farm house.

The actor, along with close family and friends from the industry, including Iulia Vantur, Waluscha De Sousa, is living in the farm house. This is the second song Salman has released amid the coronavirus pandemic, after "Pyaar Karona."

"About seven weeks ago, when we came to the farm, we didn't know we will be here under a lockdown. So we wanted to do things to keep ourselves busy. That's when we decided to do these songs. We launched 'Pyaar Karona' and now, we are launching 'Tere Bina'," Salman said in a statement.

The song, sung and directed by Salman, is composed by his friend Ajay Bhatia and written by Shab bir Ahmed.

The actor said he had the song "Tere Bina" with him for quite a while but because it wasn't fitting into any of his film, he decided to release it now.

Jacqueline said she didn't think they would be able to shoot the song, which they finished in four days of evening shoots, with such limitations.

"We are used to shooting songs on a large stage with grand production costs. There are costumes, hair, make up. All of a sudden, we find ourselves with a team of three people. For the first time, I was checking lighting and moving props around. It was a great experience and it taught us how to make the most of what we have," she said.

Salman recently sent out food packets and ration from his farm house to those affected by the lockdown.