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New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

Washington, Mar 10: British adventurer Bear Grylls on Monday shared the power-packed trailer of `Into The Wild` episode featuring South Indian superstar Rajinikanth.

The video captures Rajinikanth driving through the forests of Bandipur in Karnataka, where the episode has been filmed. The 45-year-old adventurer shared the daredevil video on Twitter featuring Rajinikanth amid the woods and in the background, Grylls is heard saying "He`s faced a lot of fears, but he never gives up. He`s relentlessly positive."

He captioned the post on Twitter and wrote: "Superstar @Rajinikanth`s relentless positivity and never giving up spirit was so visible in the wild as he embraced every challenge thrown at him. Respect! Watch Into The Wild with @BearGryllson March 23 at 8:00 pm. @DiscoveryIN#ThalaivaOnDiscovery."

The video shows the Padma Bhushan actor and Grylls climbing hills and wading through gorges and ravine. The duo is seen driving through the Deccan forest. Amid the video, Grylls is seen addressing Rajinikanth as a "superhero." The actor is seen pulling off his signature `sunglass` move.

Earlier in February, the adventure show host shared an intriguing motion poster marking superstar Rajinikanth`s blockbuster TV debut in Discovery`s `Into the Wild`. Grylls also shared that it was a special experience for him to work with the Rajinikanth.

In January, Rajinikanth suffered minor injuries while shooting for the special episode of `Man vs Wild` Bandipur forest in Karnataka.

After Prime Minister Narendra Modi, Rajinikanth becomes the second Indian personality to be featured on Grylls` survival show.

The episode with Prime Minister Modi was aired last year in August and became quite an attraction among viewers.

New Delhi, Mar 5: Urging netizens to adopt traditional salutation styles like 'namaste' and 'salaam' to greet everyone in the wake of the coronavirus outbreak, megastar Salman Khan on Thursday shared a picture from his workout session.

Flaunting his perfectly chiselled body, the 'Sultan' actor shared a picture of himself sitting on a pull-down machine with folded hands as a mark of Indian tradition 'namaste'.

"Namashkaar ... hamari sabhyata mein namaste aur salaam hai! Jab #coronavirus Khatam ho jaye tab Haath milao aur gale lago...." he captioned the picture.

Khan recently touched the mark of 30 million followers on Instagram on Saturday and shared a short video on the platform thanking his fans for it.

In the video, he first thanked fans with folded hands and then a salute.