Facebook, Unilever to study Internet adoption in rural India

February 25, 2014

Internet_adoptionBarcelona, Feb 25: FMCG giant Unilever has partnered Internet.org, a Facebook-led alliance, to study how Internet adoption can be increased in rural communities in India.

As an initial step, Internet.org and Unilever will carry out a comprehensive study to examine the opportunities to increase internet adoption in rural communities.

Apart from infrastructure and cost -- which are known barriers to connectivity, the partnership will carefully evaluate other educational and cultural factors that limit Internet use.

"Lowering the barriers to Internet access requires a collaborative effort. Through this partnership, Unilever and Internet.org are pursuing the mission of bringing the benefits of internet access to the two-thirds of the world who are not yet connected," Facebook said.

Internet.org is focussed on enabling the next five billion people without access to come online and has companies like Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung as its founding members.

The initiative will see the partners collaborate on developing lower-cost, higher-quality smartphones and deploying Internet access in underserved communities.

Unilever and Internet.org will leverage this research to inform on the development of a series of on-the-ground projects with the aim of improving lives in rural India through better connectivity.

"Internet is the foundation of global knowledge economy and a way to deliver basic financial services, health and educational tools. In partnership with Unilever, we hope to break down the barriers to access and, in turn, provide millions of people with the information that can help them, and their communities, thrive," Facebook Director Global Connectivity Chris Weasler said.

Unilever already has extensive experience developing and deploying programmes for rural consumers.

For example, Lifebuoy, a leading health soap, has been promoting hand washing awareness in rural India for several years and has successfully enabled women in remote communities to enhance their incomes through the Shakti ( 526KB ) project.

"Access to the internet is improving in countries like India but there is still a very high proportion of people that would love the opportunity to connect and engage but who cannot enjoy what many of us take for granted."

"Having no Internet access naturally removes all associated opportunities that it brings which, in turn, can be a barrier to learning and ultimately hinder economic development," Unilever Chief Marketing and Communications Officer Keith Weed said.

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Agencies
June 16,2020

Paris, Jun 16: Increasing numbers of readers are paying for online news around the world even if the level of trust in the media, in general, remains very low, according to a report published Tuesday.

Around 20 percent of Americans questioned said they subscribed to an online news provider (up to four points over the previous year) and 42 percent of Norwegians (up eight points), along with 13 percent of the Dutch (up to three points), compared with 10 percent in France and Germany.

But between a third and a half of all news subscriptions go to just a few major media organisations, such as the New York Times, according to the annual Digital News Report by the Reuters Institute.

Some readers, however, are also beginning to take out more than one subscription, paying for a local or specialist title in addition to a national news source, the study's authors said.

But a large proportion of internet users say nothing could convince them to pay for online news, around 40 percent in the United States and 50 percent in Britain.

YouGov conducted the online surveys of 40 countries for the Reuters Institute in January, with 2,000 respondents in each.

Further surveys were carried out in six countries in April to analyse the initial effects of COVID-19.

The health crisis brought a revival of interest in television news -- with the audience rising five percent on average -- establishing itself as the main source of information along with online media.

Conversely, newspaper circulation was hard-hit by coronavirus lockdown measures.

The survey found trust in the news had fallen to its lowest level since the first report in 2012, with just 38 percent saying they trusted most news most of the time.

However, confidence in the news media varied considerably by country, ranging from 56 percent in Finland and Portugal to 23 percent in France and 21 percent in South Korea.

In Hong Kong, which has been hit by months of sometimes violent street protests against an extradition law, trust in the news fell 16 points to 30 percent over the year.

Chile, which has had regular demonstrations against inequality, saw trust in the media fall 15 percent while in Britain, where society has been polarised by issues such as Brexit, it was down 12 points.

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Agencies
May 10,2020

In the wake of the gas leak at a factory in Visakhapatnam, the National Disaster Management Authority (NDMA) has issued detailed guidelines for restarting industries after the lockdown and the precautions to be taken for the safety of the plants as well as the workers.

In a communication to all states and union territories, the NDMA said due to several weeks of lockdown and the closure of industrial units, it is possible that some of the operators might not have followed the established standard operating procedures.

As a result, some of the manufacturing facilities, pipelines, valves may have residual chemicals, which may pose risk. The same is true for the storage facilities with hazardous chemicals and flammable materials, it said.

The NDMA guidelines said while restarting a unit, the first week should be considered as the trial or test run period after ensuring all safety protocols.

Companies should not try to achieve high production targets. There should be 24-hour sanitisation of the factory premises, it said.

The factories need to maintain a sanitisation routine every two-three hours especially in the common areas that include lunch rooms and common tables which will have to be wiped clean with disinfectants after every single use, it added.

For accommodation, the NDMA said, sanitisation needs to be performed regularly to ensure worker safety and reduce the spread of contamination.

To minimise the risk, it is important that employees who work on specific equipment are sensitised and made aware of the need to identify abnormalities like strange sounds or smell, exposed wires, vibrations, leaks, smoke, abnormal wobbling, irregular grinding or other potentially hazardous signs which indicate the need for immediate maintenance or if required shutdown, it said.

At least 11 people lost their lives and about 1,000 others were exposed to a gas leak at a factory in Andhra Pradesh''s Visakhapatnam on May 7.

The incident took place after it restarted operations when the government allowed industrial activities in certain sectors following several weeks of lockdown.

The lockdown was first announced by Prime Minister Narendra Modi on March 24 for 21 days in a bid to combat the coronavirus threat. The lockdown was then extended till May 3 and again till May 17.

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Agencies
January 12,2020

Washington D.C., Jan 12: A recent study has claimed that people end up wasting almost an entire day when they take a vacation.

This can happen while standing in a queue or searching for places to visit, people do not keep a count of the time they have actually utilised during the trip. As a result, they end up doing much lesser activities than they originally had planned.

According to a recent report in Fox News, the study has also shared the fact that people try to justify time waste with planning and scheduling activities whereas the truth is that these things can be done well ahead to save time during the trip.

The average time waste according to the study commissioned by Sykes Holiday Cottages also said the people taking a seven days' trip waste a minimum of 17-and-a-half hours to figure out various factors.

But there are other causes involved as well. When one visits any crowded location, the real-time spent to enjoy the location is lesser than the time spent on reaching and trying to get involved. For instance, if one visits an amusement park, the activities take lesser time than the preparatory and other phases.

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