Fast-food chains starved for customers during Ramadan

[email protected] (Arab News)
June 4, 2017

Jeddah, Jun 4: Let's face it. Saudis love their fast food. McDonald's, Hardee's and KFC are all wildly successful in the Middle East market, but are American fast food chains compatible with the very Middle Eastern rituals of Ramadan?ff

Not so much. For reasons only Arabs can explain, American fast food is not a good fit when it comes to traditional Middle Eastern food during Ramadan and other cultural and religious rituals.

Fast-food chains entice observers of the fast during the holy month of Ramadan with lower prices and all-you-can-eat offers. But is that enough to replace home-cooked meals with fried chicken and pizza?

Fast-food chains provide instant gratification for families on the go, and especially commuters on the way home from work as they try to get their takeaway before the restaurants close for prayer. But during Ramadan it is a far different story. Families breaking fast at sunset prefer home-cooked meals at home and reserve eating out for special occasions.

Ramadan is celebrated annually by Muslims who fast for about 30 days as the fourth pillar of Islam. Muslims refrain from eating, drinking beverages and smoking from sunrise — at Fajr prayer — until sunset when they break the fast for iftar.

Naif Al-Jabally, a supervisor for one of the McDonald's restaurants in Jeddah, told Arab News that fast-food chains take a huge hit in food sales during Ramadan. Nearly every restaurant in the Kingdom is closed until after Asr prayer around 4 p.m.

Most fast food chains attempt to attract customers during Ramadan by offering special meals that include dates and with affordable prices as they remain closed during the day and open only in the evening.

McDonald's, which has a delivery service year-round, offers deliveries during Ramadan from 9 p.m. to dawn. Yet marketing fast food during the holy month does not always work.

“There are way more customers during normal days (the rest of the year) than during Ramadan,” Al-Jabally said. “During Ramadan, we open at 5:30 p.m.”

And when customers do order a Ramadan meal, it is usually from the regular menu.

“There is no noticeable demand for the Ramadan meal,” Al-Jabally said.

Maha Nasir, 45, told Arab News that she likes to enjoy iftar outside the home, but at a restaurant that serves quality food. “We love to have iftar outside with the family once a week,” she said. “We like to go to the open buffet of any restaurant.”

Al-Baik, a Saudi favorite with a reputation for attracting crowds of patrons, also struggles during Ramadan.

“Customers are usually much more in number during the year than in Ramadan,” said a cashier at a Jeddah Al-Baik branch, who noted that the number of customers drop by nearly half during Ramadan.

In fact, Al-Baik makes no attempt to market Ramadan meals to its customers, preferring to stand by its main menu of roasted chicken and deep-fried shrimp.

Al-Tazaj jumps on the Ramadan bandwagon with a SR6 meal that includes dates, Laban, sambosa, soup, water, green salad and Arabic coffee.

Pizza Hut has a special Ramadan Box offer for SR89 that throws in sambosa with its regular pizza selections.

Restaurant operators, however, generally recognize that a fast-food meal defeats the purpose of iftar, which should be a light meal with perhaps something heavier later in the evening.

Maha Nasir makes it a point to avoid all fast-food establishments.

“My kids and I avoid fast-food during Ramadan as the meal because it will be full of fat and that is not good for our stomach. Iftar should be healthy. It can be grilled and contains salad or soup.”

For most families, Ramadan means home, family, fresh and home-cooked food.

Nora Al-Sabea, 29, and the mother of five, told Arab News that it is all about being at home.

“I don't prefer iftar outside unless there is a family gathering,” she said.

But then, like every parent who is outnumbered by the children, they sometimes cave in to pressure.

“I prefer the food I cook myself. No way will there be fast-food unless the kids are insisting.”

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Agencies
April 27,2020

Riyad, Apr 27: The Saudi-led Arab Coalition supporting Yemen’s UN-recognized government on Monday urged all parties to end any escalation of hostilities and return to the status that existed before the Southern Transitional Council (STC) declared self-rule.

In a statement carried by the Saudi Press Agency (SPA), the coalition emphasized “the need to cancel any step that violates the Riyadh agreement and work to accelerate its implementation.” 

On Sunday, the United Arab Emirates-backed STC scrapped a peace deal with the internationally recognized government of President Abed Rabbo Mansour Hadi.

Accusing the government of corruption and mismanagement, the separatists said they would “self-govern” the key southern port city of Aden and other southern provinces.

Yemen’s Foreign Minister Mohammed Al-Hadhrami described the move as a “resumption of its (STC’s) armed insurgency and rejection and complete withdrawal from the Riyadh agreement.” 

Authorities in Yemen’s southern provinces of Hadramawt, Abyan, Shabwa, Al-Mahra and the remote island of Socotra also rejected the separatist group’s claim to self-rule.

The government said local and security authorities in the five provinces dismissed the move as a “clear and definite coup.” 

Some of the provinces issued their own statements condemning it.

The coalition appealed to all parties to “give priority to the interests of the Yemeni people over any other interests”. 

It also urged the parties involved not to lose their focus on working to achieve the goal of restoring the state, ending the Houthi “coup” and “countering terrorist organizations”.

“The Coalition has and will continue to undertake practical and systematic steps to implement the Riyadh Agreement between the parties to unite Yemeni ranks, restore state institutions and combat the scourge of terrorism,” the statement said. “The responsibility rests with the signatories to the Agreement to undertake national steps toward implementing its provisions, which were signed and agreed upon with a time matrix for implementation.”

The STC has been part of the coalition-backed forces fighting the Iran-backed Houthi militia, which seized control of the Yemeni capital Sanaa and other provinces in 2014.

The Houthi “coup” has led to the formation of the Saudi-led coalition, which had since driven away the Houthis from the south and other provinces. President Hadi’s government has made Aden as its temporary seat.

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News Network
April 24,2020

Apr 24: Dubai's Supreme Committee of Crisis and Disaster Management has announced partial easing of restrictions on public movement in the emirate starting from Friday amid the COVID-19 outbreak.

The announcement is in line with the decisions of the Ministry of Health and Prevention and the National Emergency Crisis and Disaster Management Authority (NCEMA), a statement released late on Thursday said.

The move, which coincides with the start of the fasting month of Ramzan, will allow increased freedom of movement while ensuring the continuation of strict precautionary and preventive measures, the statement said.

The Committee has also outlined a new set of guidelines on movement and a list of exempted commercial activities and vital sectors, it added.

The decision to reduce restrictions on movement in Dubai follows a careful assessment of the current situation and analysis of reports from various authorities working to combat the pandemic, the committee said.

Underlining the emirate’s success in countering the spread of the virus, it said that stringent measures undertaken over the last three weeks have significantly helped to mitigate the crisis.

It further stressed that despite the partial easing of restrictions on movement, people will not be allowed to hold public or private gatherings and those who breach the guidelines will face legal action.

The need to ensure the safety and wellbeing of the community cannot be underestimated, the Committee stressed.

"Despite the difficult circumstances the world is facing today, the UAE has set an example for dealing with the crisis. This was also made possible through the commitment of all individuals and institutions both in the private and public sector,” the committee said in the statement.

“All measures undertaken by the country have been driven by the objective of safeguarding everyone’s safety and wellbeing,” it added.

Public transport (bus and metro), restaurants and cafes (except for buffet and shisha), retail sector (malls, high-street outlets and souqs), wholesale sector and maintenance shops will be allowed to operate under certain conditions, it said.

Shopping malls, markets and commercial outlets will be open daily from 12 pm to 10 pm. Restaurants and shops are allowed to operate at a maximum of 30 per cent capacity at shopping malls, it said.

Malls and retail outlets are not allowed to hold entertainment events to avoid congestion and crowding, it added.

Restaurants and cafés too have been allowed to operate but are not permitted to serve shisha and buffet. Dine-in customers are allowed but should occupy only a maximum of 30 per cent of the outlet’s capacity and only single-use cutlery can be used at restaurants and cafes, it said.

However, family entertainment facilities, cinemas, changing rooms and prayer rooms will not be allowed to operate. Hotels will be allowed to operate without opening pools, gyms, sauna and massage parlours.

A maximum of 30 per cent of the workforce of all organisations will be allowed to work from their offices while the rest will be required to work from home.

As part of the first phase of easing of restrictions, the stringent curbs on public movement will now be limited to the period between 10 pm to 6 am. During this period, the public will be allowed to leave their homes only for medical emergencies.

Individuals will be able to leave their homes between 6 am and 10 pm without a permit.

The public will be required to strictly follow precautionary measures which include maintaining physical distance from others as per guidelines and wearing a face mask. Those who do not wear a mask will be subject to a fine of AED 1,000.

Members of the public have also been allowed to exercise outside their homes provided they do not leave their area of residence. They can undertake activities such as walking, running or cycling for 1-2 hours each time. Only a maximum of three people can exercise at the same time.

Permission has also been granted to allow visit first and second degree relatives as long as gatherings are restricted to not more than five people. However, visiting high-risk individuals (individuals above 60 years and those with underlying medical conditions) should be avoided.

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News Network
January 8,2020

Dubai, Jan 8: A Ukrainian airliner crashed soon after taking off from Tehran's Imam Khomeini airport on Wednesday, killing all 176 people aboard, Iran's state television and Ukraine's leaders said.

The Boeing 737 belonging to Ukraine International Airlines crashed near the airport and burst into flames. Ukraine's embassy in Iran, citing preliminary information, said the plane had suffered engine failure and the crash was not caused by "terrorism".

Ukraine President Volodymyr Zelenskiy said there were no survivors.

"My sincere condolences to the relatives and friends of all passengers and crew," Zelenskiy said in a statement, adding that Ukraine was seeking to establish the circumstances of the crash and the death toll.

Iranian TV said the crash was due to technical problems but did not elaborate. State broadcaster IRIB said on its website that one of the plane's two black boxes - the flight data recorder and the cockpit voice recorder - had been found.

Iranian media quoted an Iranian aviation official as saying the pilot of the airliner did not declare an emergency.

There was no official word from Ukraine International Airlines. It was the Kiev-based airline's first fatal crash.

"The fire is so heavy that we cannot (do) any rescue... we have 22 ambulances, four bus ambulances and a helicopter at the site," Pirhossein Koulivand, head of Iran's emergency services, told Iranian state television.

Ukraine's prime minister and Iranian state TV said 167 passengers and 9 crew were on board. Iranian TV said 32 of those on board were foreigners.

Television footage showed debris and smouldering engine parts strewn across a field, and rescue workers with face masks retrieving bodies of the victims.

According to air tracking service FlightRadar24, the plane that crashed was Flight PS 752 and was flying to Kiev. The plane was three years old and was a Boeing 737-800NG, it said.

The model's twin engines are made by CFM International, a U.S.-French venture co-owned by General Electric and France's Safran.

Modern aircraft are designed and certified to cope with an engine failure shortly after take-off and to fly for extended periods on one engine. However, an uncontained engine failure releasing shrapnel can cause damage to other aircraft systems.

A spokesman for Boeing said the company was aware of media reports of a plane crash in Iran and was gathering more information. The plane manufacturer grounded its 737 MAX fleet in March after two crashes that killed 346 people.

The 737-800 is one of the world's most-flown models with a good safety record and which does not have the software feature implicated in crashes of the 737 MAX.

Under international rules overseen by the United Nations, Iran is responsible for leading the crash investigation.

Ukraine would be involved and the United States would usually be accredited as the country where the Boeing jet was designed and built. France, where the engine maker CFM has half its activities, may also be involved.

There was no immediate word on whether the U.S. National Transportation Safety Board would be involved in the probe amid escalating tensions between the U.S. and Iran. The NTSB usually invites Boeing to give technical advice in such investigations.

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