Few takers for Google Plus, but Google not worried

[email protected] (New York Times)
February 15, 2014

Google_PlusSan Francisco, Feb 15: Google Plus, the company's social network, is like a ghost town. Want to see your old roommate's baby or post your vacation status? Chances are, you'll use Facebook instead.

But Google isn't worried. Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google's future -- a lens that allows the company to peer more broadly into people's digital life and to gather an ever-richer trove of the personal information advertisers covet. Some analysts even say that Google understands more about people's social activity than Facebook does.

The reason is that once you sign up for Plus, it becomes your account for all Google products, from Gmail to YouTube to maps, so Google sees who you are and what you do across its services, even if you never once return to the social network itself. Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your affinities. Google says Plus has 540 million monthly active users, but almost half do not visit the social network.

"Google Plus gives you the opportunity to be yourself and gives Google that common understanding of who you are," said Bradley Horowitz, vice president of product management for Google Plus.

Plus is now so important to Google that the company requires people to sign up to use some Google services, like commenting on YouTube. The push is being done so forcefully that it has alienated some users and raised privacy and antitrust concerns, including at the Federal Trade Commission. Larry Page, Google's chief executive, tied employee bonuses companywide to its success and appointed Vic Gundotra, a senior Google executive, to lead it.

The value of Plus has only increased in the past year, as search advertising, Google's main source of profits, has slowed. At the same time, advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important.

Brand advertisers already target ads based on assumptions about broad categories, like women who watch sports. But the ads can be even more targeted when Web companies know more about their users - say, that a particular female soccer fan is also a mother who likes thrillers and wants to buy a home.

"The database of affinity could be the holy grail for more effective brand advertising," said Nate Elliott, an analyst at Forrester studying social media and marketing.

Google says the information it gains about people through Google Plus helps it create better products -- like sending traffic updates to cellphones or knowing whether a search for "Hillary" refers to a family member or to the former secretary of state -- as well as better ads.

"It's about you showing up at Google and having a consistent experience across products so they feel like one product, and that makes your experiences with every Google product better," Horowitz said.

Thanks to Plus, Google knows about people's friendships on Gmail, the places they go on maps and how they spend their time on the more than 2 million websites in Google's ad network. And it is gathering this information even though relatively few people use Plus as their social network. Plus has 29 million unique monthly users on its website and 41 million on smartphones, with some users overlapping, compared with Facebook's 128 million users on its website and 108 million on phones, according to Nielsen.

The company has also pushed brands to join Plus, offering a powerful incentive in exchange - prime placement on the right-hand side of search results, with photos and promotional posts.

"It is literally promotion that money can't buy," Elliott said. "It is something that Google could make billions off of if they sell that space tomorrow, and they're giving it away to try to get people onto the social platform."

Starbucks, for instance, has 3 million followers on Plus, meager compared with its 36 million "likes" on Facebook. Yet it updates its Google Plus page for the sake of good search placement and in doing so uses tutoring from Google representatives on how to optimize Plus content for the search engine.

"When we think about posting on Google Plus, we think about how does it relate to our search efforts," said Alex Wheeler, vice president of global digital marketing at Starbucks.

The Economist has more fans on Google Plus than on Facebook - 6 million versus 3 million - and its journalists use Plus features like Hangouts. Yet Chandra Magee, The Economist's senior director of audience development, emphasized the value of Plus as a search engine optimization tool.

"There is potential there to help us get in front of new audiences," she said. "But it also helps with our SEO strategy because our posts on Google Plus actually show up in our search engine results."

The way Google is tying its search engine, which dominates the market, with a less popular product in Plus has set off antitrust concerns. The Federal Trade Commission raised the issue during its recent antitrust investigation of Google, according to two people briefed on the matter. That investigation closed without a finding of wrongdoing.

"If you want Google search, they're going to shove Google Plus at you pretty hard, so the consumer's forced to take the product they don't want to get the product they want," said Tim Wu, a professor at Columbia Law School who studies antitrust law and the Internet.

"That raises big questions under antitrust law," he said. "It reminds me a little bit of Microsoft when Microsoft was fearing Netscape and decided to bend over backward and do anything possible to tie Explorer to their operating system."

Google declined to comment on this issue.

Some Google users have been turned off by the push to sign up for Plus. Melissa Bright, a business analyst in Houston, stopped using some products because she did not want to join.

"It just seems really intrusive and easy to accidentally find yourself sent to it at every turn," she said.

After YouTube began requiring a membership to comment on YouTube videos, a founder of YouTube, Jawed Karim, deleted much of his account. And YouTube's most popular video creator, who goes by the username PewDiePie, temporarily shut off comments on his videos.

Commenting on consumers' reactions to Google Plus integrations, Horowitz of Google said, "We are attuned both to what people say and to what people do."

And despite what some vocal users have said, few have fled - a sign, perhaps, of Google's sheer strength on the web.

"If people want to use your platform enough," Elliott said, "you can get away with quite a lot."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
March 13,2020

Amid the rapid spread of the novel coronavirus (COVID-19), which has infected 73 people in India and killed more than 4,500 individuals globally, doctors have advised that in addition to regularly washing hands, one should also disinfect their smartphone every 90 minutes with alcohol-based hand sanitizer.

Ravi Shekhar Jha, Head of Department at Fortis Escorts Hospital in Faridabad said the best method to disinfect your smartphone is to use regular doctor spirit or the alcohol-based hand sanitizer at least every 90 minutes.

"Avoid touching your eyes, mouth, or nose. The best option is to use a phone cover or a Bluetooth device and try to touch your phone as less as possible. We would also recommend cleaning your phone at least twice a day," Jha told IANS.

According to research, published in 2018 by Insurance2Go, a gadget insurance provider, revealed that smartphone screens have three times more germs than a toilet seat.

One in 20 smartphone users was found to clean their phones less than every six months, said the study.

"In the time of fear of coronavirus, smartphones should also be disinfected with alcohol-based sanitizer rub. Pour few drops of sanitizer on a tiny clean cotton pad and rub it safely on your entire phone," said Jyoti Mutta, Senior Consultant, Microbiology, Sri Balaji Action Medical Institute in New Delhi.

"You can repeat this process every evening coming back home after an entire day out at work and once in the morning before going out," Mutta added.

"Maintain basic cleanliness, and try to avoid using other's phones especially if suffering from respiratory illness or flu-like symptoms as there is no other way to disinfect these regular gadgets," she stressed.

Another study from the University of Surrey in the UK, also found that the home button on your smartphone may be harbouring millions of bacteria - some even harmful.

The World Health Organisation (WHO) declared the novel coronavirus as a global pandemic on Wednesday. The death toll of COVID-19 has crossed the 4,500 marks and confirmed cases globally have touched one lakh as per the reports.

According to Suranjeet Chatterjee, Senior Consultant in Internal Medicine Department of Indraprastha Apollo Hospitals in New Delhi, "We should frequently wash our hands, cover our coughs and it is important to adapt to other good hygiene habits that are most important in such a situation."

"Coronavirus and other germs can live on surfaces like glass, metal or plastics and phones are bacteria-ridden. It is necessary that we sanitize our hands frequently and make sure that our hands are clean all the time," Chatterjee told IANS.

"The emphasis should be laid on sanitising our hands rather than sanitizing the phone - once in a while the phone can be sanitized under the guidance of the makers of the phone," Chatterjee stressed.

According to the global health agency, the most effective way to protect yourself against coronavirus is by frequently cleaning of your hands with alcohol-based hand rub or washing them with soap and water.

The WHO's report showed the virus infects people of all ages, among which older people and those with underlying medical conditions are at a higher risk of getting infected.

People should eat only well-cooked food, avoid spitting in public, and avoid close contact, the WHO said, adding that it is important for people to seek medical care at the earliest if they become sick.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 21,2020

London, Feb 21: Scientists have discovered a new species of land snail, and have named it Craspedotropis Greta Thunberg in honour of the Swedish activist Greta Thunberg for her efforts to raise awareness about climate change.

According to the study, published in the Biodiversity Data Journal, the newly discovered species belongs to the so-called caenogastropods -- a group of land snails known to be sensitive to drought, temperature extremes, and forest degradation.

The scientists, including evolutionary ecologist Menno Schilthuizen from Naturalis Biodiversity Center in the Netherlands, said the snails were found very close to the research field station at Kuala Belalong Field Studies Centre in Brunei.

They added that the snails were discovered at the foot of a steep hill-slope, next to a river bank, foraging at night on the green leaves of understorey plants.

The effort aided by amateur scientist J.P. Lim, who found the first individual of the snail said, "Naming this snail after Greta Thunberg is our way of acknowledging that her generation will be responsible for fixing problems that they did not create."

"And it's a promise that people from all generations will join her to help," Lim said.

The researchers said they approached Thunberg who said that she would be "delighted" to have this species named after her.

The study work including, fieldwork, morphological study, and classification of identified specimen was carried out in a field centre with basic equipment and no internet access, the scientists said.

According to the study, the work was done by untrained ‘citizen scientists’ guided by experts, on a 10-day taxon expedition.

"While we are aware that this way of working has its limitations in terms of the quality of the output (for example, we were unable to perform dissections or to do extensive literature searches), the benefits include rapid species discovery and on-site processing of materials," the researchers wrote in the study.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 27,2020

Mumbai, Jun 27: The Bombay High Court observed that COVID-19 patients from poor and indigent sections cannot be expected to produce documentary proof to avail subsidised or free treatment while getting admitted to hospitals.

The court on Friday was hearing a plea filed by seven residents of a slum rehabilitation building in Bandra, who had been charged ₹ 12.5 lakh by K J Somaiya Hospital for COVID-19 treatment between April 11 and April 28.

The bench of Justices Ramesh Dhanuka and Madhav Jamdar directed the hospital to deposit ₹10 lakh in the court.

The petitioners had borrowed money and managed to pay ₹10 lakh out of ₹12.5 lakh that the hospital had demanded, after threatening to halt their discharge if they failed to clear the bill, counsel Vivek Shukla informed the court.

According to the plea, the petitioners were also overcharged for PPE kits and unused services.

On June 13, the court had directed the state charity commissioner to probe if the hospital had reserved 20% beds for poor and indigent patients and provided free or subsidised treatment to them.

Last week, the joint charity commissioner had informed the court that although the hospital had reserved such beds, it had treated only three poor or indigent persons since the lockdown.

It was unfathomable that the hospital that claimed to have reserved 90 beds for poor and indigent patients had treated only three such persons during the pandemic, advocate Shukla said.

He further argued that COVID-19 patients, who are in distress, cannot be expected to produce income certificate and such documents as proof.

However, senior advocate Janak Dwarkadas, who represented the hospital, said the petitioners did not belong to economically weak or indigent categories and had not produced documents to prove the same.

A person who is suffering from a disease like COVID-19 cannot be expected to produce certificates from a tehsildar or social welfare officer before seeking admission in the hospital, the bench noted and asked the hospital to deposit ₹10 lakh in court within two weeks.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.