Few takers for Google Plus, but Google not worried

[email protected] (New York Times)
February 15, 2014

Google_PlusSan Francisco, Feb 15: Google Plus, the company's social network, is like a ghost town. Want to see your old roommate's baby or post your vacation status? Chances are, you'll use Facebook instead.

But Google isn't worried. Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google's future -- a lens that allows the company to peer more broadly into people's digital life and to gather an ever-richer trove of the personal information advertisers covet. Some analysts even say that Google understands more about people's social activity than Facebook does.

The reason is that once you sign up for Plus, it becomes your account for all Google products, from Gmail to YouTube to maps, so Google sees who you are and what you do across its services, even if you never once return to the social network itself. Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your affinities. Google says Plus has 540 million monthly active users, but almost half do not visit the social network.

"Google Plus gives you the opportunity to be yourself and gives Google that common understanding of who you are," said Bradley Horowitz, vice president of product management for Google Plus.

Plus is now so important to Google that the company requires people to sign up to use some Google services, like commenting on YouTube. The push is being done so forcefully that it has alienated some users and raised privacy and antitrust concerns, including at the Federal Trade Commission. Larry Page, Google's chief executive, tied employee bonuses companywide to its success and appointed Vic Gundotra, a senior Google executive, to lead it.

The value of Plus has only increased in the past year, as search advertising, Google's main source of profits, has slowed. At the same time, advertising based on the kind of information gleaned from what people talk about, do and share online, rather than simply what they search for, has become more important.

Brand advertisers already target ads based on assumptions about broad categories, like women who watch sports. But the ads can be even more targeted when Web companies know more about their users - say, that a particular female soccer fan is also a mother who likes thrillers and wants to buy a home.

"The database of affinity could be the holy grail for more effective brand advertising," said Nate Elliott, an analyst at Forrester studying social media and marketing.

Google says the information it gains about people through Google Plus helps it create better products -- like sending traffic updates to cellphones or knowing whether a search for "Hillary" refers to a family member or to the former secretary of state -- as well as better ads.

"It's about you showing up at Google and having a consistent experience across products so they feel like one product, and that makes your experiences with every Google product better," Horowitz said.

Thanks to Plus, Google knows about people's friendships on Gmail, the places they go on maps and how they spend their time on the more than 2 million websites in Google's ad network. And it is gathering this information even though relatively few people use Plus as their social network. Plus has 29 million unique monthly users on its website and 41 million on smartphones, with some users overlapping, compared with Facebook's 128 million users on its website and 108 million on phones, according to Nielsen.

The company has also pushed brands to join Plus, offering a powerful incentive in exchange - prime placement on the right-hand side of search results, with photos and promotional posts.

"It is literally promotion that money can't buy," Elliott said. "It is something that Google could make billions off of if they sell that space tomorrow, and they're giving it away to try to get people onto the social platform."

Starbucks, for instance, has 3 million followers on Plus, meager compared with its 36 million "likes" on Facebook. Yet it updates its Google Plus page for the sake of good search placement and in doing so uses tutoring from Google representatives on how to optimize Plus content for the search engine.

"When we think about posting on Google Plus, we think about how does it relate to our search efforts," said Alex Wheeler, vice president of global digital marketing at Starbucks.

The Economist has more fans on Google Plus than on Facebook - 6 million versus 3 million - and its journalists use Plus features like Hangouts. Yet Chandra Magee, The Economist's senior director of audience development, emphasized the value of Plus as a search engine optimization tool.

"There is potential there to help us get in front of new audiences," she said. "But it also helps with our SEO strategy because our posts on Google Plus actually show up in our search engine results."

The way Google is tying its search engine, which dominates the market, with a less popular product in Plus has set off antitrust concerns. The Federal Trade Commission raised the issue during its recent antitrust investigation of Google, according to two people briefed on the matter. That investigation closed without a finding of wrongdoing.

"If you want Google search, they're going to shove Google Plus at you pretty hard, so the consumer's forced to take the product they don't want to get the product they want," said Tim Wu, a professor at Columbia Law School who studies antitrust law and the Internet.

"That raises big questions under antitrust law," he said. "It reminds me a little bit of Microsoft when Microsoft was fearing Netscape and decided to bend over backward and do anything possible to tie Explorer to their operating system."

Google declined to comment on this issue.

Some Google users have been turned off by the push to sign up for Plus. Melissa Bright, a business analyst in Houston, stopped using some products because she did not want to join.

"It just seems really intrusive and easy to accidentally find yourself sent to it at every turn," she said.

After YouTube began requiring a membership to comment on YouTube videos, a founder of YouTube, Jawed Karim, deleted much of his account. And YouTube's most popular video creator, who goes by the username PewDiePie, temporarily shut off comments on his videos.

Commenting on consumers' reactions to Google Plus integrations, Horowitz of Google said, "We are attuned both to what people say and to what people do."

And despite what some vocal users have said, few have fled - a sign, perhaps, of Google's sheer strength on the web.

"If people want to use your platform enough," Elliott said, "you can get away with quite a lot."

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Agencies
February 6,2020

Washington D.C., Feb 6: An international team of astronomers has found an unusual monster galaxy that existed about 12 billion years ago when the universe was only 1.8 billion years old.

The team of astronomers was led by scientists at the University of California, Riverside.

Dubbed XMM-2599, the galaxy formed stars at a high rate and then died. Why it suddenly stopped forming stars is unclear.

"Even before the universe was 2 billion years old, XMM-2599 had already formed a mass of more than 300 billion suns, making it an ultra massive galaxy," said Benjamin Forrest, a postdoctoral researcher in the UC Riverside Department of Physics and Astronomy and the study's lead author.

"More remarkably, we show that XMM-2599 formed most of its stars in a huge frenzy when the universe was less than 1 billion years old and then became inactive by the time the universe was only 1.8 billion years old," Forrest added.

The team used spectroscopic observations from the W. M. Keck Observatory's powerful Multi-Object Spectrograph for Infrared Exploration or MOSFIRE, to make detailed measurements of XMM-2599 and precisely quantify its distance.

The study results appear in the Astrophysical Journal.

"In this epoch, very few galaxies have stopped forming stars, and none are as massive as XMM-2599," said Gillian Wilson, a professor of physics and astronomy at UCR in whose lab Forrest works.

"The mere existence of ultramassive galaxies like XMM-2599 proves quite a challenge to numerical models. Even though such massive galaxies are incredibly rare at this epoch, the models do predict them."

"The predicted galaxies, however, are expected to be actively forming stars. What makes XMM-2599 so interesting, unusual, and surprising is that it is no longer forming stars, perhaps because it stopped getting fuel or its black hole began to turn on. Our results call for changes in how models turn off star formation in early galaxies," the professor stated.

The research team found XMM-2599 formed more than 1,000 solar masses a year in stars at its peak of activity -- an extremely high rate of star formation. In contrast, the Milky Way forms about one new star a year.

"XMM-2599 may be a descendant of a population of highly star-forming dusty galaxies in the very early universe that new infrared telescopes have recently discovered," said Danilo Marchesini, an associate professor of astronomy at Tufts University and a co-author on the study.

"We have caught XMM-2599 in its inactive phase," Wilson said, who led the W. M. Keck Observatory data acquisition
Co-author Michael Cooper, a professor of astronomy at UC Irvine, said this outcome is a strong possibility.

"Perhaps during the following 11.7 billion years of cosmic history, XMM-2599 will become the central member of one of the brightest and most massive clusters of galaxies in the local universe," he said.

"Alternatively, it could continue to exist in isolation. Or we could have a scenario that lies between these two outcomes," he stated.

The study was supported by grants from the National Science Foundation and NASA.

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Agencies
April 17,2020

New Delhi, Apr 17: The Indian Railways turned 167 years old on Thursday and for the first time ever, its trains did not carry any passengers on its birthday and instead stood idle in the yards waiting for the nationwide lockdown to end.

On this day 167 years ago, the wheels of the first passenger train in the country from Mumbai to Thane started rolling.

In 1974, Indians experienced life without trains for the first time. In May 1974 during the strike of the railways that lasted for around three weeks, drivers, station masters, guards, track staff and many others went on 'chakka jam' demanding fixed working hours for train drivers and an across-the-board pay hike.

"I can recall those times vividly. I remember that our leader George Fernandes had almost secured a deal with the then railway minister, but it fell through when it was taken to the then Prime Minister Indira Gandhi," All India Railwaymens Federation General Secretary Shiv Gopal Mishra, who was an apprentice in the railways at that time, told PTI.

"Fernandes was arrested in Lucknow. The workers went through a lot at that time. But those were days that angry workers had refused to give in and took great risks to get their demands met," he said.

However, just like this time, four decades ago too freight trains carrying essential supplies were run and the unions agreed to let some passenger trains run on the trunk routes like the Kalka Mail from Howrah to Delhi.

"Never ever in its history, there has been such a long interruption of services. Not during the World Wars, not during the 1974 railway strike, or any other national calamity or natural disaster," a railway spokesperson said.

The first Indian Railways passenger train was flagged off on April 16, 1853, from Mumbai to nearby Thane.

On Thursday, the Railway Ministry wished the railways a happy birthday on Twitter - "Today, 167 years ago with the zeal of 'never to stop' the wheels of the first passenger train from Mumbai to Thane started rolling. For the first time, passenger services are stopped for your safety. Stay indoors & make the nation victorious," it said.

Railway has suspended all passenger services since March 25 till May 3 due to the coronavirus outbreak. Around 15,523 trains run by the railways have been affected including 9,000 passenger trains and 3,000 mail express services which are run daily. It caters to over 20 million passengers every day.

According to the Union health ministry, the death toll due to coronavirus rose to 414 and the number of cases to 12,380 in the country on Thursday.

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Agencies
May 10,2020

In the wake of the gas leak at a factory in Visakhapatnam, the National Disaster Management Authority (NDMA) has issued detailed guidelines for restarting industries after the lockdown and the precautions to be taken for the safety of the plants as well as the workers.

In a communication to all states and union territories, the NDMA said due to several weeks of lockdown and the closure of industrial units, it is possible that some of the operators might not have followed the established standard operating procedures.

As a result, some of the manufacturing facilities, pipelines, valves may have residual chemicals, which may pose risk. The same is true for the storage facilities with hazardous chemicals and flammable materials, it said.

The NDMA guidelines said while restarting a unit, the first week should be considered as the trial or test run period after ensuring all safety protocols.

Companies should not try to achieve high production targets. There should be 24-hour sanitisation of the factory premises, it said.

The factories need to maintain a sanitisation routine every two-three hours especially in the common areas that include lunch rooms and common tables which will have to be wiped clean with disinfectants after every single use, it added.

For accommodation, the NDMA said, sanitisation needs to be performed regularly to ensure worker safety and reduce the spread of contamination.

To minimise the risk, it is important that employees who work on specific equipment are sensitised and made aware of the need to identify abnormalities like strange sounds or smell, exposed wires, vibrations, leaks, smoke, abnormal wobbling, irregular grinding or other potentially hazardous signs which indicate the need for immediate maintenance or if required shutdown, it said.

At least 11 people lost their lives and about 1,000 others were exposed to a gas leak at a factory in Andhra Pradesh''s Visakhapatnam on May 7.

The incident took place after it restarted operations when the government allowed industrial activities in certain sectors following several weeks of lockdown.

The lockdown was first announced by Prime Minister Narendra Modi on March 24 for 21 days in a bid to combat the coronavirus threat. The lockdown was then extended till May 3 and again till May 17.

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