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Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.

"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.

Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.

"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.

Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.

Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.

Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.

"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."

Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.

"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.

The mobile first bank services include zero balance and zero digital transaction charge accounts.

"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.

Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.

Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.

While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.

Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.

"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.

Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.

"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.

Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.

Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.

Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.

With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.

The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.

Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.

Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.

The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.

The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.

Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.

Bengaluru, Apr 21: Hardline BJP leader and Bengaluru South MP Tejasvi Surya, who had deleted some of his old sexist tweets while contesting for Lok Sabha polls, yesterday deleted deleted his ugly remarks against Arab woman after it went viral and triggered sharp response from  many quarters, including from the Arab world.

In 2015, before Surya became an MP, he had said in a tweet, "95% of Arab women have never had an orgasm in the last few hundred years! Every mother has produced kids as an act of sex and not love. @Tarek Fatah."

The old tweet was picked up some influential members in the Arab community. Many intellectuals and various members of the royal families too have over the past few days condemned the attacks on Muslims in India and called out instances on Islamophobia. They have been highlighting derogatory comments about the Arab community purportedly made by supporters of the ruling BJP. It was then that a few found that even present day recognised leaders like Tejasvi had made similar comments in the past.

As the outrage grew, Tejasvi deleted the old tweet. A lot of BJP supporters on Twitter then started pointing out that Tejasvi Surya had merely quoted Canadian journalist Tareh Fatah, known for his anti-Islam comments. But by then someone had archived the tweet and Tejasvi's response to it in 2015.

Dear @Twitter , this Indian politicians @Tejasvi_Surya has racially slurred Arab women, I wonder how is his account still active? Is it not against Twitter's official policy? Please act as Arab sentiment has been badly wounded. pic.twitter.com/JAM3hnDEjN

— المحامي⚖مجبل الشريكة (@MJALSHRIKA) April 19, 2020

Pity Ur upbringing @Tejasvi_Surya that respect for women couldn’t be instilled in U despite India having some great female leaders .Please note if someday the govt bestows a foreign ministry to you, avoid travelling to Arab lands. You are not welcome here. This will be remembered pic.twitter.com/KJJlqJL5tR

— Noora AlGhurair (@AlGhurair98) April 19, 2020

In a thread to the same tweet, responding to criticism, Surya had said that these were not his opinion but attributed to Tarek Fatah. He also said that he agrees with Fateh's position that 'Islamofascism was a threat to all civilsations'.

Prime Minister ..
An Indian Member of Parliament accuses Arab women, and we Arabs are asking for his membership to be dropped !!@narendramodi@PMOIndia pic.twitter.com/aQl4XayWZU

— عبدالرحمن النصار (@alnassar_kw) April 19, 2020

Surya could not be reached for a comment.

However, a source close to Surya, said, "This is a 2015 tweet where Tejasvi Surya was quoting Tarek Fatah from an interview. It is being wrongly attributed to him with malicious intent. The main issue being addressed in the interview was about the barbaric and inhuman practice of genital mutilation of women. If there's any person to comment on it, it has to be Tarek Fatah."

Tejasvi Surya had landed in a similar controversy soon after his nomination as a candidate just ahead of the 2019 Lok Sabha elections.

His deleted Tweet recorded a video

تغريدته المحذوفة تم رصدها بالفيديو @narendramodi@PMOIndia pic.twitter.com/cTrIkaGosf

— عبدالرحمن النصار (@alnassar_kw) April 19, 2020

Surya could not be reached for a comment.

However, a source close to Surya, said, "This is a 2015 tweet where Tejasvi Surya was quoting Tarek Fatah from an interview. It is being wrongly attributed to him with malicious intent. The main issue being addressed in the interview was about the barbaric and inhuman practice of genital mutilation of women. If there's any person to comment on it, it has to be Tarek Fatah."

Tejasvi Surya had landed in a similar controversy soon after his nomination as a candidate just ahead of the 2019 Lok Sabha elections.

More islamophobic gems from @Tejasvi_Surya : @alnassar_kw @MJALSHRIKA @AlGhurair98 https://t.co/wktXi8fzhM pic.twitter.com/Rk2cEyRqWl

— شخص (@falana_shakhs) April 20, 2020

The Congress also stepped in to criticise Surya and the BJP, national spokesperson Sanjay Jha said in a tweet, “The BJP gives tickets to Pragya Singh Thakur and #TejasviSurya etc because it helps popularise their hardline bigoted political profile. But the chickens usually come home to roost. Today, India stands embarrassed, humiliated.”

While it makes perfect sense for IT employees to work from remote locations via video conferencing and collaboration tools seamlessly - especially in the case of tech giants like Google or Microsoft -- workers from the non-IT companies and small and medium enterprises (SMBs) are the worst-hit in India as most of them have little or no clue about how these messaging and collaboration tools work amid the coronavirus pandemic.

Small companies -- from corporate to education verticals -- are scrambling to get their act together as new coronavirus threat has reached their premises, prompting them to send employees home who have age-old laptops, poor network and connectivity with no UPS backups and little knowledge about how to handle group chat and collaboration software like Zoom, Google Hangouts Meet, Microsoft Teams and Flock etc.

Instead of halting operations, however, businesses can choose to shift towards remote working methods with teaching non-IT staff on how to use the latest digital software to connect and work, say industry experts.

The training will take some time and may hamper productivity in the short run but is a win-win situation for the non-tech companies in the long run, in case any such global emergency arises in the future.

According to a latest report by Gartner, 54 per cent of HR leaders have cited that poor technology and/or infrastructure for remote working is the biggest barrier to effective remote working.

Sandy Shen, Senior Director Analyst, Gartner, says that with COVID-19 disrupting the business landscape, CIOs should relook at the digital fulfillment of market demand.

"The value of digital channels, products and operations is immediately obvious to companies everywhere right now. This is a wake-up call for organisations that have placed too much focus on daily operational needs at the expense of investing in digital business and long-term resilience," warned Shen.

Businesses that can shift technology capacity and investments to digital platforms will mitigate the impact of the outbreak and keep their companies running smoothly now, and over the long term.

"Videoconferencing, messaging, collaboration tools and document sharing are just a few examples of technologies that facilitate remote work. Additional bandwidth and network capacity may also be needed, given the increasing number of users and volume of communications," informed Shen.

The IT industry's apex body Nasscom has asked the government to relax norms for a month to allow work-from-home for technology and back-office employees as a measure to deal with the spread of Covid-19 in India.

Networking giant Cisco said that it has seen "significant growth" in the usage of its web conferencing and video-conferencing service Webex in India.

According to Muneer Ahmad, Business Head, ViewSonic India, due to COVID-19 pandemic, the corporate and educational sector is severely getting affected in the country.

"ViewSonic IFP has a cloud-based software which help teachers and corporates to connect through video conferencing to multiple people at the same time and can split the screen into six screens. It can also connect with various tools like Skype, Cisco WebEx, Zoom, Google Hangouts and GoToMeeting," Ahmad told IANS.

Co-working sector has also taken a hit and the industry is looking at several measures to tackle it -- from ensuring supply of juices rich in Vitamin C to supply of disinfectants and giving work from home facilities.

"The scheduled visits of the clients at our co-working offices have been postponed. Few of our clients have cancelled their outstation meetings and have now started audio/video conferencing for virtual meetings," said Nakul Mathur, MD, Avanta India.

According to reports, India has approximately 1,000 co-working locations (as of September 2019) and is the second-largest market for the co-working industry after China.

As India's first licensed B2B Virtual Network Operator, CloudConnect Communications offers a collaborative platform that allows companies to overcome the COVID-19 threat while maintaining seamless business continuity and optimum employee productivity.

"We offer a secure, robust, reliable, scalable and trackable mobile-first unified communication infrastructure that aids remote teleworking so that businesses can continue operating even under any unforeseen circumstances," said Gokul Tandon, Executive Chairman, CloudConnect Communications.