Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
It clearly shows the fear of Muslims inside the hearts of these Transgenders.
Pandey Kuch bhi..... no one can stop us from consuming beef. Better u and ur followers know it first that its Mangaluru not Dadri. U will not find here any Akhlaq so easily. This is mangaluru jus keep it ur mind
Is is the duty of SK police dept to take action on such anti national group. Hope they will do their duty sincerely by arresting all these anti national deshi drohi terrorist group.
Even they don't have manners,how to attend meeting or to face photographs.
If u really love your mother cow and born to one father ....STOP BEEF EXPORT then come on public stages
No one has forgotten and will never forget....if punished here , it vl be up to a limit, in sha allah one or the other day will reward the wrong doers .....
Oh chaddi anna.. indu dadri ath iregla gotthundu yenklegla gothundu :D hahaha joke malporchi a.. dayeg bhakterna mange malpwer niklu..
All local pakka Gundas, See their face Uneducated, Illiterate people.
All are drinks man....He go to bar eat beef nd drink alcohol... this is his daily routine
Comedy stage shows these unemployed youths are fooled and taken for a joy ride temporarily these people relish the taste of gowmatha please go to any restaurants which serve their lovely tasty gowmatha you will find the majority of visitors to taste their tasty gowmatha are the Hindus and the brahmins I know many brahmins who regularly eat beef so why this natak let these people first solve untouchability racism and inequality within their so called Hindu fold.
Dear Brothers & Sisters of Sanatana Dharma (Hindu),
Kindly keep informing always to your kids, brothers and sisters to stay away from these dangerous elements, now their main goal is to divide our beautiful and blessed India into many pieces like the dirty British/Zionist minded.
Mera Bharat Mahan, Jai Hind.
After the end of dussera. All fake pili gathered together for bread and butter. Every attendees will get INR 500 + Drinks.
BJP imported Advani from Pakistani for their party. All BJP should migrate to Pakistan under Sindh valley for better life.
All Dandapinda gathered together for their bread and butter.
If they are really worried for Cows. Why they don't come forward to stop beef exporting companies?
Because they knows that its run by RSS.
Mun main ram aur dil main kama
try it in mangalore....u will feel the difference and never even say the name cow from your mouths....ha ha....
stay where you are in your limited auqaad..if you cross the limits..then see
People born with land space and time. How can you send part all those things to Pakistan? You can send person to Pakistan but what about the land, space and time he was born with?
Required surgical strikes on all RSS, BD & VHP terrorist training camps in India. We need to keep our Indian land clean from those vermis.
Most of the RSS terrorist become politicians or join police force or become govt employees. May Allah destroy RSS terrorists and keep Muslims safe from them.
ahh, undu oltha posa piece batthini.
We need to send these goons to Nepal....no....I forgot Nepal is a secular country.....wow these goons have no country....
Bela ijjandina bakwaas,,,
Hindu religion is not your fathers property. Hindu religion is full of tolerance and humble . You goons are backed by RSS for their vote bank.
Can anyone talk about the fragrance of Hindusm or to solve hundreds of problems in Hindus., like dowry system , powerty, etc. etc. You people are doing all these functions just to make anti statement against Muslims.
Some of the muslim youth organization became strong because of you people; they are now well organized became strong to fight against you goons.
Somanath the beef exporter is waiting for YOU Guys .. Can you start with him..
Only FOOLS will not understand this old tactics ....
Who the hell are you people to send indians to pakistan or afghanistan... this actors pay tax in crores to our govt, have you chaddis ever paid a single penny to govt or done any good work to society, dont fool the innocent hindu brothers & sisters in the name of religion for your own benifit...... i think this fools bank account has become emty this days
Third class people,
look at there face, people of hell direct ticket.
Jai Hind ........ Bajrangdal Bandh
Moga nokoru......Manishathwa illathanga....inku Popular front rangame sama
Nachige illadavaru .....beligge horata ...rathre sex mathhu beef oota
Manipal Rape case ...soujanya rape case.... bhat sex scandal.... Yara udhharakkagi.....
Hindu ondu...Dalitaranna Kondu
Modi went to Pakistan without informing Indians
All are local goons.
WE WILL NOT FORGET,HELLO HALLI HIDA THIS NOT DADRI,WE MUSSLIM MANGALORE KARNATAKA ,IF YOU DARE DO THE DADRI IN MANGALORE..
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