I am an incomplete, restless artiste: SRK

New Delhi, Mar 19: As a precautionary measure to combat the spread of coronavirus, Bollywood actors including Preity Zinda, Sidharth Malhotra, and Shraddha Kapoor are maintaining their social distance, while calling on fans to follow health guidelines and maintain good hygiene.

Joining others in sharing what to do while practicing self-isolation at home, Preity Zinda on Thursday took to Instagram and shared a video where she is giving an oil massage to her mother.

In the shared video, the 45-year-old actor was seen at the comforts of her home, giving a good nice 'Champi' to her mom.

She also encouraged everyone to try 'Champi' at home as she suggested it is good for one's hair.

"To keep our heads cool during this home quarantine it felt right to give mom the classic Champi Making the most of staying home & bonding kyuki sir jo tera chakraye, ya dil dooba jaaye- aaja pyaare paas hamare, kahe ghbraye. This too shall pass #day8 #homequarantine #staysafe #oilmassage #covid19 #Staypositive #Ting," the caption read.

On the other hand, actor Sidharth Malhotra is using the self-isolation period to focus this on things one always wanted to do but could not due to time restrictions.

"It's time to take some time off and focus on things we've always wanted to do but never had enough time for. Let's read, reinvent and live our hobbies, spend time with our family and just try to do all we can to stay safe and keep others around us safe too!"

The 35-year-old actor also urged everybody to take measures to avoid the spread of the disease.

"I love you guys, so please take good care of yourself, stay at home, wash your hands and avoid unnecessary travel," he added.

Meanwhile, Shraddha Kapoor has been posting a series of pictures right from the time of her being at home as a precautionary measure from the spread of the virus.

From reading to having a home-made meal to sharing balcony pictures, the 33-year-old actor has made her presence felt online.

On Thursday, the 'Baaghi' actor shared a picture of Bamboo toothbrush, promoting the use of eco-friendly products.

"Being home #BambooToothbrush #Ecofriendly #MorningRitual," the caption read.

According to official data provided by the Ministry of Health, the country has 169 reported cases of COVID-19.

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.