I got angry when I watched 'Lipstick Under My Burkha': Ekta

Agencies
July 4, 2017

New Delhi, Jul 4: Producer Ekta Kapoor has said she came up with a "sassy promo" for "Lipstick Under My Burkha" as she wanted the film to reach out to wider audiences rather than being confined to the art film zone.Ekta

The movie hit a roadblock with the Central Board of Film Certification (CBFC) soon after Ekta came onboard as a distributor but it only strengthened her desire to take the movie to the masses.

"The film made me angry. I saw the film and realised we really live in a world where as women we are not allowed to do or say anything. Here was this entertaining movie that spoke about what I think. Why didn't I think of it? I loved it," Ekta, 42, told PTI in an interview.

She came onboard the project when it had already hit a roadblock. Jha called her to watch the film and asked whether she would like to distribute and she immediately agreed.

"I decided to distribute this movie knowing that I might not earn profits. Then I was hoping we would get a certificate and that's when it landed into a soup with the censor board."

The board was criticised for being regressive by refusing certification to 'Lipstick...' as the film was "lady-oriented".

The makers approached the Film Certification Appellate Tribunal (FCAT), which directed the CBFC to certify the film with few cuts.

After the film was cleared for release, Ekta's team came up with an edgy poster of the film, which depicts a woman showing her middle finger.

"I thought, will this be an 'artie' movie that 200 people will watch or a film where I'll get more and more women to see it? So, we got a sassy promo out, edgy as hell with great Hindi 'masala' music and have more women pay attention to it. I felt this was the way to go forward."

As someone who has produced shows on TV before venturing into cinema, Ekta understands the duality of the audiences in India.

"'Hamare khaane ke daant aur, dikhane ke daant aur hain'. What I say in front of my parents, I won't repeat the same with my friends. And we are okay with it.

"This is our society, this is how we've been brought up. But it doesn't mean I don't like discussing such topics. It means I will take up these issues in a different medium at the right time."

Ekta said lipstick, as a symbol, had less to do with vanity and more to do with freedom of choice.

"When you wear lipstick for vanity, it makes you look good. A lot of women say they wear lipstick when they want to feel good. I read somewhere 'there is nothing that a right shade of lipstick can't fix'. So many acts by us are a form of rebellion."

Spilling details about the first scene of the film, Ekta said one of the characters goes to a shop and steals a lipstick. "For me, that scene translates into a choice that she was not allowed to make. So she had to steal away that one thing."

Directed by Alankrita Shrivastava, "Lipstick..." has a stellar cast in Ratna Pathak Shah, Konkona Sensharma, Aahana Kumra, Plabita Borthakur, Sushant Singh and Vikrant Massey. The film releases on July 28.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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Agencies
July 3,2020

Mumbai, Jul 3: Renowned Bollywood choreographer Saroj Khan died early on Friday morning due to cardiac arrest. She was 71.

The three-time National Award winner, who had choreographed some of the most memorable songs in Hindi cinema, was not keeping well for some time.

She was admitted to Guru Nanak Hospital in Bandra last Saturday after she complained of breathing issues. The mandatory COVID-19 test done at the hospital showed a negative result.

“She passed away due to cardiac arrest at around 2.30 a.m. at the hospital,” Khan’s nephew Manish Jagwani said.

In a career spanning over four decades, Khan is credited with choreographing more than 2,000 songs, including Dola Re Dola from Sanjay Leela Bhansali’s Devdas, Ek Do Teen from Madhuri Dixit-starrer Tezaab and Ye Ishq Haaye from Jab We Met in 2007.

She last choreographed for Tabaah Hogaye, featuring Madhuri from filmmaker Karan Johar’s production Kalank in 2019.

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News Network
February 6,2020

Feb 6: The Income Tax Department on Thursday recovered Rs 65 crores from the residence of Tamil actor Joseph Vijay's financer in Chennai during raids which were carried out in the connection with an alleged tax evasion case linked to AGS Cinemas, said sources.

The department is conducting raids and surveys at Actor Vijay, Financer and Producer Anbu Chezhiyan residences.

Around 38 premises have been covered in the raid.

According to IT sources the counting of money is still on so there are chances that the amount will rise. Vijay's wife was at Chennai home when IT sleuths carried out a raid at his residence.

Speaking on the reports of the Actor being intervened during the shooting of the film, the income tax official said, "Actor Vijay was not picked up between his shooting as reported in some media reports."

The actor was shooting for his upcoming film "Master in Neyveli" when he received the news of the raid.

"Actor Vijay had cut short his shooting and returned to his home immediately after getting the news of raids, now the officials are ready to facilitate him to continue his shooting if he wishes to," sources from Income Tax told news agency.

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