ICC announces partnership with Facebook for carrying out digital content

Agencies
September 26, 2019

Dubai, Sept 26: The International Cricket Council (ICC) on Thursday announced a partnership with social media giant Facebook for carrying out a range of digital content across four years.

The content will include match recaps, in-play key moments and other match and feature content.

"We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world's most-watched sports with one of the world's largest platforms is exciting for the future of our game," ICC Chief Executive Manu Sawhney said in an official statement.

"Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms," he added.

Facebook has also been made the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post-match recaps throughout the rest of the world through to 2023.

Earlier this year, the ICC Men's Cricket World Cup became an unprecedented success as it netted around 4.6 billion video views across ICC's digital and social media platforms.

"We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket. With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans," Ajit Mohan, VP and Managing Director Facebook India said.

"With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership. The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world," he added.

The package includes major global events of ICC such as Women's T20 World Cup 2020, Men's T20 World Cup 2020, Women's Cricket World Cup 2021, Men's Cricket World Cup 2023 among others.

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News Network
March 25,2020

New Delhi, Mar 25: Former England cricketer Kevin Pietersen appealed to Indian citizens to stay home during the 21-day lockdown, announced by Prime Minister Narendra Modi to contain coronavirus.

"Namaste India! I have heard that your situation is like ours, PM Modi has announced a nation-wide lockdown for 21 days. I request you to follow this instruction. We will fight coronavirus together and come out to this situation. Please stay at your home and stay safe, " he tweeted in Hindi.
At the end of the message, Pietersen gave credit to his "Hindi teacher" Shreevats Goswami, who is an Indian domestic cricketer.
On Tuesday, Prime Minister Narendra Modi had said that the nationwide total lockdown will be in place for three weeks to combat the coronavirus menace.

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News Network
June 2,2020

Jun 2: Former West Indies captain Daren Sammy has spoken strongly against the killing if George Floyd in USA, and has now urged the ICC & all the other boards in the world to come together and fight the evil.

In a series of tweets Sammy wrote how the blacks have been suffering for a long time.

“For too long black people have suffered. I’m all the way in St Lucia and I’m frustrated If you see me as a teammate then you see #GeorgeFloyd Can you be part of the change by showing your support. #BlackLivesMatter,” Sammy wrote.

He also wrote, “@ICC and all the other boards are you guys not seeing what’s happening to ppl like me? Are you not gonna speak against the social injustice against my kind. This is not only about America. This happens everyday #BlackLivesMatter now is not the time to be silent. I wanna hear u.”

“Right now if the cricket world not standing against the injustice against people of color after seeing that last video of that foot down the next of my brother you are also part of the problem.”

Earlier, West Indies star batsman Chris Gayle has said racism exists in cricket too, saying he gets the 'end of the stick' even within teams.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own! I have travelled the globe and experience racial remarks towards me because I am black, believe me, the list goes on," Gayle wrote in his Instagram story.

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News Network
April 15,2020

New Delhi, Apr 15: Indian cricket team head coach Ravi Shastri on Wednesday urged people to beat coronavirus by staying at home and by maintaining social distancing. He termed the virus 'mother of all World Cups' and asked people to combat this disease together and win the World Cup of humanity.

Taking to Twitter, Shastri shared a video post where he cited cricket examples to aware people about the seriousness of the COVID-19 pandemic. "As I would know, sports teaches you life lessons that can be applied to just about anything you want to pursue in rest of your life.

Today the COVID-19 has put us in a situation where we got our backs to the wall. To combat this coronavirus is like chasing a World Cup where you give your everything in trying to win it. What's staring you at the face is no ordinary World Cup. This is the mother of all World Cups where not just eleven are playing but 1.4 billion are in the playing arena and competing. Guys we can win this. For that, we have to observe the basics. You have got your Prime Minister leading from the front ahead of the curve like other countries have farmed out," Shastri said.

"You have to obey the orders that come from the top: be it centre, state or the frontline workers who are risking their lives. Two orders that stand out: staying home and maintaining social distancing. It is not easy but to win the game you got to go through the pain to break the chain and see the gain. Come on, guys! let's do it together. Let us get out there in a bruit force of 1.4 billion and beat this corona and get your hands on the World Cup of humanity. Let's do it," he added.

With 1,076 new COVID-19 cases reported in the last 24 hours, India's tally of coronavirus cases has risen to 11,439, said the Union Ministry of Health and Family Welfare on Wednesday.

Out of the total tally, 9,756 cases are active while 1,306 patients have been cured/discharged and migrated. With 38 new deaths reported in the last 24 hours, the death toll rises to 377.

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