ICC announces partnership with Facebook for carrying out digital content

Agencies
September 26, 2019

Dubai, Sept 26: The International Cricket Council (ICC) on Thursday announced a partnership with social media giant Facebook for carrying out a range of digital content across four years.

The content will include match recaps, in-play key moments and other match and feature content.

"We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world's most-watched sports with one of the world's largest platforms is exciting for the future of our game," ICC Chief Executive Manu Sawhney said in an official statement.

"Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms," he added.

Facebook has also been made the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post-match recaps throughout the rest of the world through to 2023.

Earlier this year, the ICC Men's Cricket World Cup became an unprecedented success as it netted around 4.6 billion video views across ICC's digital and social media platforms.

"We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket. With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans," Ajit Mohan, VP and Managing Director Facebook India said.

"With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership. The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world," he added.

The package includes major global events of ICC such as Women's T20 World Cup 2020, Men's T20 World Cup 2020, Women's Cricket World Cup 2021, Men's Cricket World Cup 2023 among others.

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News Network
April 28,2020

New Delhi, Apr 28: IPL franchise Royal Challengers Bangalore's Director of Cricket Operations Mike Hesson returned to New Zealand on Tuesday after being stranded in India for over a month amid the nationwide lockdown to combat the COVID-19 pandemic.

The ex-New Zealand player and coach had arrived in India on March 5 for the 13th edition of the Indian Premier League but was stuck in the country after the lockdown was imposed and all flights were suspended.

"What a wonderful sight after spending over a day on a bus to get to Mumbai airport. The staff on @FlyAirNZ were simply outstanding on our return to New Zealand," Hesson tweeted.

He also thanked Indian Prime Minister Narendra Modi, the New Zealand Embassy in India, New Zealand's Ministry of Foreign Affairs and New Zealand's Prime Minister Jacinda Ardern.

"Special thanks to Down pointing backhand index @NZinIndia @MFATNZ @narendramodi @jacindaardern #repatriationflight #india #NZ" he added.

To stem the spread of the coronavirus outbreak, India and New Zealand had announced lockdowns in their respective countries last month, alongside travel restrictions, forcing the 45-year-old to stay in Bengaluru.

While India remains in lockdown till May 3, New Zealand eased its stringent measures on Tuesday.

The IPL, which was originally scheduled to get underway on March 29, has been suspended until further notice due to the pandemic.

The cornavirus outbreak, that originated in the Chinese city of Wuhan, has infected over 30 lakh people across the world while killing more than two lakh.

All sporting events, including the Tokyo Olympics, have either been cancelled or postponed.

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News Network
June 17,2020

New Delhi, Jun 17: Indian skipper Virat Kohli on Wednesday paid tributes to Indian Army soldiers, who were killed during the face-off with the Chinese troops in Ladakh's Galwan Valley.

Extending condolences to the kin of bravehearts, Kohli said, "No one is more selfless and brave than a soldier."

"Salute and deepest respect to the soldiers who sacrificed their lives to protect our country in the Galwan Valley. NO one is more selfless and brave than a soldier. Sincere condolences to the families. I hope they find peace through our prayers at this difficult time," he tweeted.

The violent face-off happened on late evening and night of June 15 in Ladakh's Galwan Valley as a result of an attempt by the Chinese troops to "unilaterally change" the status quo during de-escalation in Eastern Ladakh and the situation could have been avoided if the agreement at the higher level been scrupulously followed by the Chinese side, India said on Tuesday.

The Army confirmed that 20 soldiers were killed in the face-off, including 17 who were critically injured at the stand-off location and exposed to sub-zero temperatures in the high altitude terrain.

Indian and Chinese troops have disengaged at the Galwan area in Ladakh where they had earlier clashed on the night of June 15 and 16, Indian Army said.

Former cricketer Irfan Pathan tweeted, "We will always be indebted to our jawans of #IndianArmy who lost their lives in #GalwanValley #JaiHind."

Expressing similar sentiments, Indian batsman Shikhar Dhawan wrote, "A sacrifice that will never be forgotten by the nation. Heartfelt condolences to the family and loved ones of the Indian Army officer and the two soldiers. Saluting your bravery, Jai Hind! #GalwanValley."

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News Network
May 19,2020

Karachi, May 19: Babar Azam wants to take a leaf out of Imran Khan's aggressive captaincy and besides cricket, he is also brushing up his English to become a "complete leader" like the World Cup-winning all-rounder.

Last week, the star batsman took over the reins of Pakistan's white-ball cricket after being appointed as the ODI skipper.

Azam, who was one of the world's leading batsmen across formats last year and already the T20 skipper, replaced wicket-keeper batsman Sarfaraz Ahmed as the ODI captain for the 2020-21 season.

"Imran Khan was a very aggressive captain and I want to be like him. It is not an easy job captaining the Pakistan team but I am learning from my seniors and I have also had captaincy experience since my under-19 days," Azam said.

He said that to be a complete captain one must be able to interact comfortably with the media and express oneself properly in front of an audience.

"These days I am also taking English classes besides focussing on my batting," he said on Monday.

The 25-year-old Babar said he was not satisfied with Pakistan's current standing in international cricket.

"I am not happy with where we stand and I want to see this team go up in the rankings."

Babar said captaincy would be a challenge for him but it would not affect his batting.

"It is an honour to lead one's national team so it is not a burden for me at all. In fact, after becoming captain, I have to lead by example and be more responsible in my batting."

Babar hoped the T20 World Cup is held this year in Australia as he wanted to lead his team in the ICC event.

"It would be a disappointment if the event was not held or rescheduled because I am looking forward to playing in the World Cup and doing well in it," he said.

About plans for Pakistan to fly to England in July to play three Tests and three T20 internationals amid the COVID-19 pandemic, Babar said a lot of hard work and planning would be required to make the players feel comfortable and safe.

"Touring England won't be easy. Health and safety of players is of great importance and the tour will only be possible when proper arrangements are in place," he said.

"Both England and Pakistan team fans, along with the cricketers, are missing cricket because of the pandemic."

"We will still try to perform to the best of our ability despite no support from the fans in the stadium," he added.

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