ICC announces partnership with Facebook for carrying out digital content

Agencies
September 26, 2019

Dubai, Sept 26: The International Cricket Council (ICC) on Thursday announced a partnership with social media giant Facebook for carrying out a range of digital content across four years.

The content will include match recaps, in-play key moments and other match and feature content.

"We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world's most-watched sports with one of the world's largest platforms is exciting for the future of our game," ICC Chief Executive Manu Sawhney said in an official statement.

"Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms," he added.

Facebook has also been made the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post-match recaps throughout the rest of the world through to 2023.

Earlier this year, the ICC Men's Cricket World Cup became an unprecedented success as it netted around 4.6 billion video views across ICC's digital and social media platforms.

"We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket. With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans," Ajit Mohan, VP and Managing Director Facebook India said.

"With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership. The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world," he added.

The package includes major global events of ICC such as Women's T20 World Cup 2020, Men's T20 World Cup 2020, Women's Cricket World Cup 2021, Men's Cricket World Cup 2023 among others.

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News Network
June 20,2020

Melbourne, Jun 20: If 15 teams can be allowed to enter Australia for the T20 World Cup then fans will not be stopped from watching live action from the stadiums, Cricket Australia's interim CEO Nick Hockley said on Saturday.

Hockley replaced under-fire Kevin Roberts, who recently got the boot from Cricket Australia, which is grappling with financial woes.

Different possibilities are being worked out for the T20 World to go ahead as scheduled later this year and one of them is to host the tournament before empty stands in the wake of COVID-19 pandemic.

However, Hockley said crowds will be allowed, though, hosting 15 teams with players, officials and support staff is "complex" as of now, hinting that probably the ICC flagship event could be pushed back.

"The reality is, and we've got much more understanding about this in recent weeks, is crowds are most likely to come back before international travel. Our biggest challenge is getting 15 teams into the country," Hockley told cricket.com.au when asked if he would like to see the World Cup proceed without fans.

"If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise."

When specifically asked whether crowds would be permitted by the time borders have opened to the point that 15 teams will be allowed to travel to Australia, Hockley replied in an affirmative.

"That's the current thinking, yes."

Hockley said it came as a shock when he was asked by Cricket Australia to replace Roberts.

"I've had very mixed emotions. I was very shocked to be asked. I didn't see it coming at all, so I probably haven't had time yet to process it. I feel very sad for Kev (Roberts). On the other hand, I feel this is a massive privilege to be asked, it's a massive responsibility and a massive opportunity even if it's only for the next few months," he said.

Hockey did not commit when asked if he would like to assume the role full time, but he did say that he would quit as CEO of the T20 World Cup Organising Committee.

"My approach throughout my entire career has been to focus on doing the best job I can with what I've been tasked with, and the future will look after itself. And I'll continue the same approach.

"That's (T20 World Cup) been a real priority over the last 48 hours. We're reasonably well progressed and we will be appointing an interim because you just can't do both," he said.

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News Network
May 27,2020

Bengaluru, May 27: Pakistan pacer Shoaib Akhtar has revealed that he was never able to dismiss Inzamam-ul-Haq in the nets.

The Rawalpindi Express praised the former Pakistan skipper and said Inzamam could see the ball one second earlier than the rest of the batsmen could.

"Honestly, I don't think I could ever get him (Inzamam) out, he had the time and I always felt he saw the ball a second earlier than the rest of the batsmen because I had a complicated action unlike Brett Lee, I felt I could never dismiss Inzamam-ul-Haq," Akhtar told Sanjay Manjrekar in a videocast hosted by ESPNCricinfo.

"I couldn't get him out in the nets, I think he could see the ball a second before anyone else," he added.

Inzamam played 120 Tests and 378 ODIs for Pakistan.

He finished his career with 20,569 runs across all formats.

The right-handed batsman called time on his career in 2007 and he played his last Test against South Africa in Lahore.

On the other hand, Akhtar played 224 matches for Pakistan in international cricket and took 444 wickets across all formats.

The Rawalpindi Express last played an ODI in 2011 as he played against New Zealand in the 50-over World Cup.

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News Network
May 19,2020

Karachi, May 19: Babar Azam wants to take a leaf out of Imran Khan's aggressive captaincy and besides cricket, he is also brushing up his English to become a "complete leader" like the World Cup-winning all-rounder.

Last week, the star batsman took over the reins of Pakistan's white-ball cricket after being appointed as the ODI skipper.

Azam, who was one of the world's leading batsmen across formats last year and already the T20 skipper, replaced wicket-keeper batsman Sarfaraz Ahmed as the ODI captain for the 2020-21 season.

"Imran Khan was a very aggressive captain and I want to be like him. It is not an easy job captaining the Pakistan team but I am learning from my seniors and I have also had captaincy experience since my under-19 days," Azam said.

He said that to be a complete captain one must be able to interact comfortably with the media and express oneself properly in front of an audience.

"These days I am also taking English classes besides focussing on my batting," he said on Monday.

The 25-year-old Babar said he was not satisfied with Pakistan's current standing in international cricket.

"I am not happy with where we stand and I want to see this team go up in the rankings."

Babar said captaincy would be a challenge for him but it would not affect his batting.

"It is an honour to lead one's national team so it is not a burden for me at all. In fact, after becoming captain, I have to lead by example and be more responsible in my batting."

Babar hoped the T20 World Cup is held this year in Australia as he wanted to lead his team in the ICC event.

"It would be a disappointment if the event was not held or rescheduled because I am looking forward to playing in the World Cup and doing well in it," he said.

About plans for Pakistan to fly to England in July to play three Tests and three T20 internationals amid the COVID-19 pandemic, Babar said a lot of hard work and planning would be required to make the players feel comfortable and safe.

"Touring England won't be easy. Health and safety of players is of great importance and the tour will only be possible when proper arrangements are in place," he said.

"Both England and Pakistan team fans, along with the cricketers, are missing cricket because of the pandemic."

"We will still try to perform to the best of our ability despite no support from the fans in the stadium," he added.

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