ICC announces partnership with Facebook for carrying out digital content

Agencies
September 26, 2019

Dubai, Sept 26: The International Cricket Council (ICC) on Thursday announced a partnership with social media giant Facebook for carrying out a range of digital content across four years.

The content will include match recaps, in-play key moments and other match and feature content.

"We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world's most-watched sports with one of the world's largest platforms is exciting for the future of our game," ICC Chief Executive Manu Sawhney said in an official statement.

"Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms," he added.

Facebook has also been made the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post-match recaps throughout the rest of the world through to 2023.

Earlier this year, the ICC Men's Cricket World Cup became an unprecedented success as it netted around 4.6 billion video views across ICC's digital and social media platforms.

"We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket. With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans," Ajit Mohan, VP and Managing Director Facebook India said.

"With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership. The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world," he added.

The package includes major global events of ICC such as Women's T20 World Cup 2020, Men's T20 World Cup 2020, Women's Cricket World Cup 2021, Men's Cricket World Cup 2023 among others.

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News Network
April 26,2020

New Delhi, Apr 26: The idea of having a full-fledged women's IPL is in a "progression stage" and a World Cup title for India can actually help in turning that into a reality sooner than later, says former captain Anjum Chopra.

Under the leadership of Harmanpreet Kaur, the Indian team sailed into the final of the last women's T20 World Cup, but was thrashed by home favourites and defending champions Australia when it mattered the most.

Chopra, one of the country's most decorated women cricketers, said a World Cup title triumph would have brought about a generational shift to the women's game in cricket-mad India.

"Women's IPL in the progression stages. From one game at the start we had four last year in the Women's T20 Challenge, and this time it was supposed to be seven. It has progressed," Chopra said.

"If the women's team had won the World Cup this year, the number of matches would have been more. There is a big difference between winners and runners up."

Chopra had a successful career spanning over 17 years during which she represented India in six World Cups while becoming the first woman cricket to appear in 100 One-day Internationals.

She added, "A victory (in final of last T20 World Cup) would have been a complete generational shift in a much more progressional manner."

Referring to the rapid strides the women's game has made the world over, she praised the International Cricket Council (ICC) for "consciously building it up".

"ICC has bifurcated viewership numbers also very well for Indian audience."

The icing on the cake was a near-packed Melbourne Cricket Ground (MCG) for the World Cup final between India and Australia, and that was not lost on Chopra, who is now a respected analyst and sportscaster.

"To have 80,000 people watching the final that's commendable. That definitely a boost," said Chopra, who holds the distinction of leading India to their first ever Test series win.

A World Cup triumph and the "mind set would have gone to different level altogether", she believed.

Asked about the chatter around pay disparity in Indian cricket, her simple message was win more to earn more.

"There is already pay parity in Australia. Because both teams have won the World Cups more than any other nations.

"If you start winning, then I am sure things will be different. It's also about how much you are able to generate as a team.

"I would say sky is the limit for them."

With the COVID-19 pandemic bringing sporting activities to a standstill, a cloud of uncertainty hangs over the fate of many big events lined up in the near future.

While the IPL has been put on hold indefinitely, the pandemic has thrown the men's T20 World Cup, scheduled for October-November in Australia, into doubt.

"There has been a suggestion that if we are hosting the World Cup in October, then play the IPL as preparation ground for World Cup."

That is only if the situation improves in the coming times.

"It's difficult to see, to gauge where sport will be after this. For sure it is not going to be where it was before. Even if it opens up tomorrow it couldn't be the same.

"Can sports people can get back to work without worry? We don't know when this is going to be under control."

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News Network
January 17,2020

Jan 17: Indian tennis ace Sania Mirza cruised into the women's doubles final of the Hobart International with her Ukrainian partner Nadiia Kichenok here on Friday.

Sania and Kichenok sailed past the Slovenian-Czech pair of Tamara Zidansek and Marie Bouzkova 7-6 (3) 6-2 in the semifinal contest that lasted one hour and 24 minutes.

The fifth-seeded Indo-Ukrainian combination will lock horns with second seeds Shuai Peng and Shuai Zhang of China. The Chinese pair got a walkover after Belgium's Kirsten Flipkens and Alison Van Uytvanck conceded the other semifinal match because of injury.

While Sania and Kichenok had to fight hard in the opening set, the second set was a cakewalk for the combination.

The first set was a tough contest between the two pairs, bringing the tie-breaker into the equation after it was level at 6-6.

In the tie-breaker, Sania and Kichenok upped their game by a few notches to outsmart their opponents and take the lead.

The second set was a no-contest as Saina and Kichenok broke their opponents thrice -- in the second, sixth and eighth game -- to easily pocket the set and a place in the summit clash.

Saina and Kichenok got 11 break chances out of which they converted four, while their opponents utilised two out of the five break chances that came their way.

The 33-year-old Sania is returning to the WTA circuit after two years. During her time away from the game, she battled injury breakdowns before taking a formal break in April 2018 to give birth to her son Izhaan. She is married to Pakistani cricketer Shoaib Malik.

Before the ongoing event, Sania last played at China Open in October 2017.

A trailblazer in Indian tennis, Sania is a former world No.1 in doubles and has six Grand Slam titles to her credit.

She retired from the singles competition in 2013 after becoming the most successful Indian woman tennis player.

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News Network
July 23,2020

New Delhi, Jul 23: With one year to go for the Olympic Games to begin in Tokyo on July 23, 2021, Indian women's hockey team skipper Rani Rampal on Thursday said the side has performed well against top teams in recent times and can do the same at the Olympics.

The Indian team has competed well against top teams in the recent past and has registered memorable victories at the FIH Series Finals and the FIH Olympic Qualifiers last year.

"We have competed against top teams in the recent past and we have shown that our team has the capability of winning a medal and making our country proud at the Olympics. We have a good group of experienced players, who are guiding the junior players very well. Our team has been getting better with each tournament we have played and we will definitely improve our game even further in the next one year," said the 25-year-old said in a statement.

Speaking about her participation at the Olympics, Rani said that the experience will help her make better decisions at the Tokyo Olympics.

"It was great to be a part of the Olympics in Rio. We made history by qualifying for the tournament after 36 years. It was a great feeling to be playing at the biggest of stages. Even though we didn't register the best of results, I have certainly learned a lot by playing the Olympic Games matches in 2016. I am sure all the players, who played in the 2016 Olympics, will make much better decisions on the pitch at the Tokyo Olympics, based on their experience in Rio," she said.

The Tokyo Olympics will be held from July 23 to August 8, 2021, while the Paralympics will take place from August 24 to September 5, 2021.  

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